Interesting times indeed. Interest rates are at their lowest level in over 30 years. There is a first time buyer tax credit through June 30th. Prices are down an average of 15% in Connecticut, and more so in other states. Do you see the opportunity here? It's time to get on the phones and call all those customers sitting on the fence to say, "Now is the time to buy!"
We all know that our treasury is printing money freely to cover the cost of one bailout or another. This practice cheapens the currency and at some point, interest rates have to rise to counter this. Low interest rates will not be the norm forever. Like holiday shoppers, we have gotten used to waiting for the markdowns and other incentives to purchase. Well we have these incentives in real estate right now, but they may not be around in the future. This is a valuable message to get out to your clients, present and past. Even if they aren't in the market to buy, it is a good excuse to call them and let them know you have their best interests in mind.
Look at this economic scenario as a gift this year. 2008 was a difficult year on many levels, but the gloom does not have to carry forward. Use this window of opportunity in the economy to grow your business and get those first time home buyers in their dream home. I'm hopeful that we will see our sales rise dramatically this year. I wish you success and contentment in the new year.
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