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Magazines are they getting thinner

By David Wang

Real Estate Agent with Prudential California Realty

January 02, 2009 08:50 AM

I see that the Homes and Land and Homes.com magazines are getting really really thin. The people are the same and I don't see anything new about them. The photos change but the message is the same. I am wonder how much of your business or leads are generated from magazines. Has there been a drop or has or is it the same as it has always been. I started in the business over 3 years ago and i had people call on magazine adds before but in the past year i have only fielded one call asking about a Homes and Land ad. I am curious to see if you are also getting the same results.

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Jim Crawford

Long & Foster - Fredericksburg, VA

Jim Crawford Broker Associate Fredericksburg VA

I noticed that recently the same thing when I picked up some magazines here in Atlanta. No one looks at magazines anymore. Do you?

Jan 02, 2009 09:24 AM

Wayne Warshawsky

RE/MAX Four Corners - McKinney, TX

Realtor, ABR,IRES,CDPE,SFR Your Texas

Guess its time for everyone to reevaluate their budget for this year. I don't put much stock in magazines or newspaper for that matter.

Jan 02, 2009 09:29 AM

Julie Chapman

Julie Chapman Broker - Ormond Beach, FL

Daytona Beach Shores, Florida

I only use one magazine and that is the least expensive one that allows you to use your IDX from the MLS to syndicate your listings to 22 websites....or I wouldn't be in that magazine.

Jan 02, 2009 10:29 AM

Robert Schwabe

Herron Real Estate - Orange Park, FL

Orange Park Real Estate

David - I picked up a Homes and Land last week and I was surprised how thin it was. It was around half the size and had 2 agents sharing the ad.

Jan 02, 2009 11:37 AM

James Wexler

wexzilla.com - Scottsdale, AZ

it is amazing the difference, I have some old magazines from 2005 and the difference is just amazing, - best of luck in 2009

Jan 04, 2009 02:14 AM

Sandy Shores FL Realtor®, Melbourne Real Estate

M & M Realty of Brevard Inc. - Melbourne, FL

Brevard County Real Estate, Florida's Space Coast

Hi David, We have seen over the past several years the magazines getting thinner and thinner. Internet advertising is king today and I think magazines are becoming a thing of the past!

Jan 04, 2009 04:40 AM

Margaret Woda

Long & Foster Real Estate, Inc. - Crofton, MD

Maryland Real Estate & Military Relocation

There was an article in the Washington Post recently that addressed the way real estate agents spend their money, starting with cutbacks in refrigerator magnet sales. LOL. Magazine advertising is just too expensive, and doesn't get the same results that online advertising does... I think we're going to see a lot of them go out of business in this housing market.

Jan 05, 2009 11:02 PM

David Wang

Prudential California Realty - Millbrae, CA

Prudential | 650.504.8190

Thank you for all your responses,

I just heard from our brokers that we will be moving away from print advertising as an office. If the numbers are correct you could generate 100% more leads using 50% of the money spent.

Print is just too costly and the followers of print media are not the buyers and sellers of tomorrow

Jan 06, 2009 04:48 PM

Adam Chinn

Berkshire Hathaway Realty - Daly City, CA

I have yet to speak with anyone who refered to an ad they have seen in a magazine. It seems to me that almost everyone is using the internet as their way to search for properties.

Jan 13, 2009 01:50 PM