Great Listing Agents Nationwide

Real Estate Broker/Owner with Northern Virginia Homes - FRANKLY REAL ESTATE Inc

Ok, so I've written a ton about Listing Agents That Suck.

And a blog about the Frankly Bill of Rights, Excellence Comes Standard.

Now I have launched a new group and website 

Why? I started getting requests from friends and blog readers from across the US that needed to sell their house for top dollar. Being that I knew how to weed out the good and bad agents, I thought I would share my technique for finding a good agent and make a site around it.

These are my guidelines and feel free to give suggestions on things to add, but for the most part if the agent follows even a few of the items in my Bill of Rights, that agent at a minimum won't suck.

I encourage everyone to post an agent that you know that follows my minimum suck test. 

You know an agent doesn't suck if they at least these 3 minimum things:

  1. Stage. Stage. Stage. (This was my 1st step in finding a great agent for my best friend in Chicago, I went to a stager) read It's The Staging Stupid!! The agent must stage EVERY property. Preferably with a professional stager (not just a $200 trip to Target taking advantage of their 60 day return policy)

  3. MLS's Maximum Photos In Virginia you can have 20 photos posted to the MLS for only $20. Some places max out at 12. While the agent might also use a Virtual Tour (I don't like those, they are slow), they must ALSO add the maximum # of photos.

  5. Wide Angle photos or Pro photos. One thing is to have a ton of photos, another thing is to not have sucky photos. There is no reason not to buy Kodak's v570 $200 camera that will get you super wide angle photos. Read this on how to buy the v570 and free web class on it and what it does. Those with other super wide angle cameras or agents that hire a professional photographer will be admitted.
I know the list is short and my Bill Of Rights incorporates so much more, but trust me, if an agent does the 3 simple things above, I promise you, it is VERY unlikely that they suck.

Please post in the comments or via email: Agent Name, State, City/Area, Website, Example of one MLS listing (or link) that meets the standards above.

I will screen these agents and remove those that "suck" in my book. 

We will start this site with a "Keep it simple" model like Craigslist, but soon it may become much larger and require payment. 

Add your AgentThatDontSuck to the list below. 

 Deep South
  Great Lakes

Missy Caulk RE/MAX Platinum Ann Arbor, MI. Example of listing, click here

Our MLS only allows 8 pictures. I use the Kodak V570, put always do a VT with a floor plan for high end homes in my area. My website

New Jersey 
New York 
West Virginia 
North Carolina 
South Carolina 

Michele Reneau,

Example of listing:  Click here


 New England
New Hampshire 
Rhode Island
      Pacific West

  South Central

New Mexico 
  Upper Plains
North Dakota 
South Dakota

Frank Borges LL0SA- Virginia Broker/ Owner Featured in BusinessWeek, CNBC, WSJ etc.



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Cheryl Johnson
Highland Park, CA


Here's the basic idea Photoshop Elements: Multiple Images

If there is a limit on image size, though, the individual images in your collage may end up so small, that you would have been better off just picking the very best of the best for your MLS images.

Apr 30, 2007 12:10 AM #16
FRANK LL0SA Esq.- Northern Virginia Broker .:.
Northern Virginia Homes - FRANKLY REAL ESTATE Inc - Arlington, VA
Maybe I should just make a ? Would that be better?
Apr 30, 2007 02:52 AM #17
FRANK LL0SA Esq.- Northern Virginia Broker .:.
Northern Virginia Homes - FRANKLY REAL ESTATE Inc - Arlington, VA

Thanks Melissa,

The first agent had great photos. The 2nd link didn't load for me, but I trust you! I'd suggest looking into a collage for your main image.

I've added them!


Apr 30, 2007 03:01 AM #18
Tchaka Owen
Galleria International Realty - Hollywood, FL

Frank, you've already insulted half of AR with the title, so I think it's too late to make a change!  J/K.

The title is fine, it's a little catchy which is good.  Just stay true to your blog. 

- Tchaka 

Apr 30, 2007 03:21 AM #19
jeannene edwards
Hi Frank . . .sorry I didn't get back to you before now but have been out of town.  Yes, Agents That Stage.Com definitely would have been more politically correct, but . . . I'm sure you've been more of an "attention grabber" with your current "agentsthatdon' title!!!  You've got the dialog rolling . . . I say RUN with it!
May 01, 2007 08:20 AM #20
Craig Schiller
Trempealeau, WI

Frank... Ok what's the deal.

YOU are going to be EVERY stager's best friend!

You would not believe how often realtors ZONE OUT when I tell them I am a stager.

They think they know and the don't want to even consider using a stager...

I love how you just "calls it the ways you sees it". I hope more realtors GET what we can do to HELP them if they just let us.



PS: I gonna link your "pretty blog" to my "pretty blog"... right now.

May 01, 2007 11:46 AM #21
Janice Sutton
1st Stage Property Transformations - Murrieta, CA
Home Stager - Temecula Murrieta

Frank -

 Craig is are going to have a very BIG fan club with stagers.  NO NO NO on!  You don't have time.  It like me being an agent.  If I had a dollar for every client that told me I should be an agent!  I'll leave the selling to the agents and you leave the staging to the stagers! :)

May 10, 2007 05:49 AM #22
FRANK LL0SA Esq.- Northern Virginia Broker .:.
Northern Virginia Homes - FRANKLY REAL ESTATE Inc - Arlington, VA

Hey Janice,

I opted to NOT use the name, because I meant it as agents that use stagers, not as a list of agents that have their staging degree. I dont agree with that.

 So maybe I'll start

 But will you all be able to get all the stagers to submit agent names so that we can have a fairly decent sized database with at least 1 agent per state within 30 days? 


It will be GREAT! 

 I envision 2 levels. 1 level is an agent that stages 100% of their properties "using a professional stager". You just know they gotta rock. They get 2 gold stars. The rest are agents that at least use stagers 50% of the time, they get a red star. 

May 10, 2007 06:49 AM #23
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging,

I like fiesty Cubans, especially that I'm a native Miamian (you've heard of Little Havana), transplanted to Texas, with a Colombian mother! 

LOVE LOVE LOVE your #1 "minimum thing" on your list!  STAGE. STAGE.STAGE!

You are now officially the # 1 Realtor who doesn't suck on AR in my book!

May 10, 2007 09:03 AM #24
Terry Lynch
LAR Notary and Closing Services - Saint Clair Shores, MI
The 3 items on your list are fine, but you have left out the one thing that makes most agents suck...they take overpriced listings.
May 10, 2007 02:20 PM #25
Paul Escobedo

I am not a big fan of flash/mini movie either. Show me some great pictures and tell me how much I am saving. I'm good to go after that.

Oct 12, 2007 09:03 AM #26
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

Hey Frank,

Don't change the name, don't back down. You're absolutely right about these 3 key elements. I'm going to nominate myself, and here's a link to my last listing and my website which has many of my previous listings. I am also including a link to my blog. If you need more information, let me know.

Just Listed 


Oct 12, 2007 11:50 AM #27
Julie Dana
The Home Stylist - Buffalo, NY
ASP, Staging for Buffalo, NY area

I totally agree with you! REA that don't stage are considered "old school" and if they don't take GREAT photos or hire someone that does - they are doing a disservice to their clients.

REA cannot do what they have always done. If REA are not tech savvy they are missing out.

PS. I also don't care for VT - too slow. Just show me a great photo!



Oct 12, 2007 12:08 PM #28
Lee Watson

If nothing else, your post was entertaining!  I do agree with your three points however I also feel that there are still some great agents out there that don't do these things.  However, they compensate for it by pricing their listings right for what they have to work with.  This doesn't mean they are getting top dollar, because they probably aren't.  You could have Ken Burns do a documentary on your house and if when the buyers get there something turns them off, they won't buy.  So I guess the measure of what makes one '"suck" or not really depends on what the final outcome is and who is doing the measuring...

 With that being said, there is no excuse for not maximizing marketing efforts by using the best media available.  This is the 21 century!  We have cameras that all but take the pictures themselves.  It cost practically nothing to host a slideshow and even Hi-Def video is possible for those that take the time to learn how to use the technology.  What amazes me is the very same arguement a lot of Realtors use to get business ("why do it yourself Mr. FSBO, when an expert will ultimately get you better results...") never gets applied to their own business model.

Realtors are not expected to be great stagers or photographers or web designers or videographers or experts in whatever the newest technology is.  What they should be expected to be are great problem solvers.  There comes a point in every listing where an agent decides to do something themselves (because they are good at it), hire an expert, or do nothing at all.  Agents that don't suck never let the later become an option...

Oct 12, 2007 05:24 PM #29
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy
Let me know if you think the pics I take suck.  No Kodak digital camera here...  8 pics is the limit on the local MLS, and I am a new convert to staging.
Oct 13, 2007 01:57 AM #30
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

Hey Frank,

I'm going to hi-jack your blog for a second to respond to Carrie. These 3 elements are not simple things. They are absolutely critical for getting property sold for top dollar and in this market, I think that they are essential for getting your listings sold period, unless of course you're just going to fire-sale everything. If that's the extent of your expertise, you should be working for Redfin.  

Oct 13, 2007 09:58 AM #31
Jackie Peraza
Perceptions AdverStaging(TM), LLC - Framingham, MA
Home Stager - Framingham, Massachusetts

Frank- I enjoyed reading this.  In getting my site together one of the issues I address (yes!  I have a page that addresses hiring a REA and making sure it's a good one!) is just this issue.  Kudo's to you for being brave enough to raise the bar (just a) bit.


Oct 13, 2007 11:34 AM #32
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells
Hey Frank, did somebody put a hit out on you, or have you just been really busy? For some reason I'm not being notified of the comments either.
Oct 14, 2007 04:27 PM #33

Hey Susan,

I don't know what happened. I think when one person finds an old blog and comments on it, it gets pushed to the top of the feature section.

As for the alerts, I don't know how those work! 



Oct 14, 2007 10:58 PM #34
Ingrid Alvarez

Hi Frank, 

 I'm a colleague of Susan Peters and she hired me for several projects to market her impeccably staged listings.

 I would like to second her nomination to represent a Northwest, for your Agents That Don't Suck. We worked together in Seattle before I relocated to the East coast. She is my dream client since she knows exactly what she wants, knows what her clients want and has a great eye for detail and design. I know first hand that she deeply cares about each listing. 

Great job on all your blogging and self promotion! Keep it up and best wishes from New York. 




Oct 15, 2007 08:51 AM #35
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