Not newsworthy, but funny, I guess.
Today I put together a list of houses in our MLS that are listed as either short-sale (selling for less than what's owed on the house), or foreclosure properties. There were a handful, 29 out 280 in the price range of $200,000 - $300,000. However about every 5 or 6 listings I noticed that the agents in their remarks would either type in all caps, or type some features in caps.
According to the National Association of Realtors I think the average age of Realtors is somewhere in the 50's, and so we've got an MLS full of people typing in a style that interpreted as shouting (By typing in all caps, online print/discussion is meant be considered as shouting.) Kind of made me laugh, I can see some marketing guru talking to a room that's 3/4 full of Realtors about marketing ideas now;
"Alright, you guys want to really stand out, and get your listings sold before anyone else?!? Well I have a secret for you, it's called.... CAPS LOCK!"
<audible gasp from the audience>
"That's right, caps lock is big, it stands out and it makes your features seem even better! Yeah!!! Who's with me?!?"
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So below are some of the property descriptions I saw. Here's what I want you to imagine; you're meeting this agent face to face or you're chatting with them on the phone and he/she is describing the property to you exactly as the description reads, and they shout where ever you see words in all caps, just imagine what you'd think:
First example:
"ONE LEVEL LIVING - LOW MAINTENANCE home- feels good w/ OPEN FLOOR PLAN,vaulted ceilings & gas FIREPLACE. Convenient MASTER SUITE w/double vanity. You will enjoy the DECK w/ pergola which provides a great outdoor living space for entertaining, grilling/dining or quietly lounging & enjoying the nicely landscaped, fully FENCED yard (larger than many of the newer Lolo subdivisions). Ample storage in large garage & shed that stays. Garage wired for 220*. The VALUE and QUALITY are here. Come & Enjoy."
Second example:
"ABSOLUTELY METICULOUS! LOCATED ACROSS FROM PARK AND NEXT TO SCHOOL LAND. HUGE LIVING AREA WITH VAULTED CEILINGS. BUILT PERFECTION."
Third example:
"THIS IS A MUST SEE!! IMMACULATE IN EVERY WAY. NEWER ROOF, SIDING AND WINDOWS. HARDWOOD FLOORS, GREAT KITCHEN, AND MAIN FLOOR UTILITY ROOM. HUGE YARD WITH ALLEY ACCESS, NICE LANDSCAPING AND DECK WITH GAZEBO AND HOTTUB. ROOM FOR RV WITH
PAVED PARKING. THIS HOME IS READY TO MOVE IN AND ENJOY."
Fourth example:
"OPEN FLOOR PLAN! 2 large Main floor bedrooms, PLUS 2 lower level bedrooms or BONUS rooms PLUS office area and lots of storage make this a great home. MUST SEE INSIDE TO APPRECIATE all work sellers have done. Upgraded KITCHEN & BATH. Collectibles LIGHTED DISPLAY built-in cabinetry. Side entrance to lower level. Enjoy wooded area at your back door-PINE TREES & wildlife. 1500 sq ft DECK for entertaining, complete with cascading water feature. COUNTRY LIVING yet close to town! FREE 1 YEAR HOME WARRANTY!"
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Ha, I see this every day, makes me laugh, but I guess i'm just some dumb kid that doesn't maximize the potential of my caps lock key!!
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