Calling AR Professionals - Podcasts & Vidcasts are they effective?

By
Services for Real Estate Pros with The Scene Lab

As technology steamrolls ahead, new barriers are being broken.  Each day professionals in every field are experimenting with new applications and techniques that claim to make life easier.  With "transparency" being the buzz word of '07, seasoned real estate professionals continue to test the waters and see what marketing techniques are most effective.

While I have been involved in real estate video productions for nearly 3 years, I am an absolute newbie on Active Rain.  So, my question(s) for any of you AR pros out there is...do podcasts and vidcasts work?

Are they just to wow a seller, ("yes sir, we are going to setup a vidcast of your home, to be distributed internationally") or do they create actual leads?

As an agent or broker, would you offer this to your client or is it a waste of time?

Has anyone seen quantifiable results by using this technology?

I look forward to and welcome your thoughts and opinions.

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Rainer
25,852
Chris Molina
Cooper & Associates Real Estate - Elk Grove, CA
Realtor, Elk Grove CA
I have been doing video podcasts of my listings for awhile now just so that I can add more value to my listing presentation and marketing plan but I have to honestly say that I have not received one close from the result of it.  I really like the "wow" factor when I meet new people or run into old acquaintances and am able to show them a quick video podcast of my listings from my Treo.
Apr 29, 2007 09:31 AM #1
Rainer
12,477
Eric Carlsen
The Scene Lab - New York, NY

Chris,

That does make sense. Having a piece of your listing presentation on your Treo would no doubt make an impression.  Thanks for the feedback. 

Apr 29, 2007 09:54 AM #2
Rainer
26,155
Toya Condelee
Exit Realty Results - Carson, CA

I have to agree with Chris. Showing people the technology straight off my phone is as good as a great magic trick they never seen before and they love it!  But to date, no direct dollars have come from it. It's a type of delayed response that we oftentimes see when new ground breaking technology is presented to the general public.

Here's an example from my blog "Why Do I Want A Tech-Savvy Agent?" Those of us that are tech-savvy have the responsibility to convince the consumer (our clients) that this IS what they want and that this is the BEST way to go about doing it! 

I don't believe that it won't equate to dollars, it's just that the general public still has not yet caught on to it, and therefore can't see the full benifit to them directly just yet. It's kinda like when they started offering products/services online as a convenince and the public was very reluctant to put their information on the web to buy things.  Now that more companies have turned to the internet and made the online marketplace more attractive people wouldn't DREAM of standing in line or driving to the gas company to pay their bill when they can do it right in their living room!

As we market this new way of selling/buying real estate, I believe that it will eventually become a staple in the way real estate is bought & sold in our industry.

 

 

 

May 01, 2007 04:37 AM #3
Rainer
12,477
Eric Carlsen
The Scene Lab - New York, NY
Thanks Toya,
Definitely some helpful feedback. There is certainly something to be said for using technology to make an impression on a potential client.
May 01, 2007 05:34 AM #4
Rainer
3,227
Norvell Rose
www.RexNet.tv - Virginia Beach, VA

As the entrepreneur/evangelist/owner of an emerging business dedicated to becoming THE destination site for professional real estate videos, I have a certain (admittedly biased) point of view.  That is...

Video is the future.  It's a natural.  A critical missing link has been an online marketplace that is THE place to go to find the most content, the best content, in an engaging interactive environment (I said I'm biased).  For agents, brokers, builders and developers who create the great content - property tours, personal profiles, neighborhood tours, etc. - where do you present the content to reach the most motivated people?  It's a high-quality, content-controlled presentation platform (a premier "theater chain" if you will), that's been missing.

Anyway, that's my take.  Video - professionally produced and presented - is undoubtedly powerful and persuasive.  But the best movie is nothing, if not shown in a great theater with a big audience.

Good luck to all who are venturing!

Norvell Rose
www.RexNet.tv

 

Jun 27, 2007 05:19 AM #5
Rainer
162,835
Fred Light
| Nashua Video Tours - Nashua, NH
Real Estate Video Tours for MA and NH

I have had one client who has offered video podcasts of all of his listings as well as community tours of the towns he primarily works in.  They have been distributed as podcasts for about 2 years now.

The benefits? 

Tremendous PR.  Several newspapers wrote about him (he was one of the first in the country to do this), the local news station in Boston did a blurb on real estate podcasts  about a year and a half ago and mentioned his website (which received about 100 hits an hour for about 3 days - and the link remains to this day!).....  and several other stories, etc.  So there was some recognition from that.

The podcasts are also indexed in dozens of podcast directories, which all show up on Google, which all indirectly drive traffic to his site.

Plus, it's a 'buzzword'... people know OF IT... even though they don't necessarily understand it.  It's impressive - he whips out his Treo and starts playing them at a listing appointment.  Big "Wow" factor - even if they don't totally 'get it'.

He has done video tours of all of his listings for 2 years, so it's a natural (and very easy) to just podcast them as well.   

I'm a big believer that doing something DIFFERENT, setting yourself apart from the gaggles of competition helps you - even if your customers don't understand it.  If everyone else is doing the same thing - DO SOMETHING DIFFERENT.  It works. 

 

Jun 28, 2007 01:19 PM #6
Rainer
12,477
Eric Carlsen
The Scene Lab - New York, NY
Norvell,
Thanks for stopping by and posting.  Quality certainly makes a difference and you do some nice work.

Fred,
Standing out is vital now more than ever.  Educated use of technology can be a great way to make that happen. Thanks for the comment.
Jul 02, 2007 02:21 PM #7
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