Selling Apples? Talk to the oranges: Finding networks, clients and customers in unlikely places

By
Education & Training with Writing Roads

I just published this post on my blog and wanted to share it with you: 1) to say thank you for the incredible support and conversation I've experienced here, and 2) because I think this is an experience that we can all benefit from as we work to sustain and grow our businesses - whatever that business might be! Thanks again...to you all!

Picture courtesy of The Busy Brain

The craziest thing happened to me last week. I was on Twitter and met a smart, smart woman named Michelle Minch. She’s a home stager (helps design and set-up homes to increase their chance of selling) and I noted that she was part of the Active Rain Network. I’d heard about Active Rain and understood it to be an extremely well-populated, well-ranked and well-used social media network for people in the real estate business - it supports and is virtually built on member blogs.

As we chatted, Michelle suggested that I join Active Rain. I scoffed, replying that I’m not a realtor. And, well, let’s just that say that she proceeded to school me on the reasons I should, in fact, be there.

Turns out that just because I’m not part of the real estate industry, perhaps because I’m not, these folks are quite interested in what I have to offer. I’ve had a simply amazing time learning to use their network, being astounded by how well it’s built and how well the members use it.

The Numbers, The Numbers: as of this writing and in only 7 days, I’ve had 135 comments on 5 posts and 1,621 pageviews of those 5 posts. Wowzah! Serious, serious kudos to the Active Rain community for really participating in the conversation and supporting fellow members.

So, I’ve been chomping at the bit wanting to share this with you because there have to be more opportunities like this for all of us, right?

Here’s what I’ve summized so far:

  • Look beyond where you’ve been looking to get your message out and to get new business. You’ve been going up? Go down. Left? Go right. Selling to the apples? Talk to the oranges. Promoting to the ladies at the beauty parlor? Check in with the sanitation department.
  • Think of a group that could use your product or service…find out if they have a club, a network and join.
  • Do you already belong to such a group? But you never thought of mixing business with pleasure or one business with another?
  • As always, be human, showcase your expertise and your self. Example, I had a bit of fun on my profile bio - let’s just say, my ‘about yourself’ didn’t come dressed in a pants suit.
  • Remember that this is a two-way street. Give to this new group and also learn from them, as they will do to and from you.

Have you had a similar experience? Do share…

Julie Roads is a marketing copywriter, blogger, social media consultant & speaker who thrives on helping you find your authentic voice & personal brand, and keep it, while you grow your business.

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Comments (54)

Julie Roads
Writing Roads - West Tisbury, MA
Writer, Blogger, Social Media Consultant

Rebecca - perfect examples!!!

Jason - I can't wait!!! We'll have to make sure to tell our AR peeps!!!

Jan 06, 2009 01:44 PM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

OMG now anothe one that knows more than me, lets see that makes 127,345 dang it. Good Luck and as you probably have figured out, you'll love it here.

Jan 06, 2009 01:48 PM
Julie Roads
Writing Roads - West Tisbury, MA
Writer, Blogger, Social Media Consultant

Well, Charles, like they told me when we found out my daughter was TINY, someone has to be at the end of the bell curve - just teasing - give yourself some credit...I bet you're brilliant!

Jan 06, 2009 01:52 PM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

I too find myself at the end of the bell curve...which end? The answer is found in that I am reading you!

Jan 06, 2009 02:15 PM
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

Welcome aboard.  Nice job to get so many comments so quickly.

Jan 06, 2009 02:25 PM
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"

Welcome to AR, enjoyed your post look forward to more. 

Jan 06, 2009 03:54 PM
Suzanne Gallegos
Equity Real Estate - Advantage - Salt Lake City, UT
Realtor - Salt Lake City, Utah Homes

I am immediately subscribing to your blog. With that kind of response you must have some interesting things to say!

Jan 06, 2009 04:02 PM
Robert Machado
HomePointe Property Management, CRMC - Sacramento, CA
CPM MPM - Property Manager and Property Management

New business comes from the strangest places.  In addition to doing regular marketing, it pays to look for other opportunities and keep "out there".  You just never know where the next deal will come from so pay attention!

Jan 06, 2009 04:18 PM
Regina P. Brown
MBA Broker Consultants - Carlsbad, CA
M.B.A., Broker, Instructor

Julie, you got a lot of comments because your article was featured today!  Good job, keep writing and blogging.  I followed you on Twitter, be sure to return the favor  ;)

Join my NEW group for professionals who work from their home office at http://activerain.com/groups/virtualoffice

Regina P. Brown

Jan 06, 2009 04:34 PM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

HI Julie, love the way you think. I spent Jan 4th bouncing ideas off a Realtor about how we could connect with people outside our usual channels of meeting people. Looking forward to many more posts from you.

Jan 06, 2009 11:24 PM
Andrea Palmer
Jones & Co. Realty 239-333-5556 - Cape Coral, FL
Phone 239-333-5556

i agree wonderful post i hope you have a great year!

Jan 07, 2009 03:05 AM
Curron Eckwood
Coldwell Banker Select in Tulsa, Oklahoma - Tulsa, OK
"Your Real Estate Specialist"

Good Afternoon Julie!

Thank you for this topic.  I've been in the business for almost 3 years now and I defintely needed a change. I was doing the same things and expecting a different result. And as a result, I did a thorough cleaning of 2008 & 2007 and realized just as you did: You've been going up? Go down. Left? Go right...! So far I have picked up 3 new clients in 1 week. It really works but depends on the dedication you put forth.

Have a great week!

Jan 07, 2009 03:19 AM
Julie Roads
Writing Roads - West Tisbury, MA
Writer, Blogger, Social Media Consultant

Curron! Thank you...this is a great affirmation, and more inspiration, for the whole idea! I'm so glad that things are going well for you!

Jan 07, 2009 03:21 AM
Eugénie Eckler
Right At Home Realty Inc. - Oakville, ON
Oakville, Ontario

Catchy title Julie- good post... awesome thought.

Jan 07, 2009 04:14 AM
Alexander Harb
Knights Investing - Mesquite, TX
Dallas, Texas Real Estate Investing

Julie Roads Blog & Social Media Consultant & Writer (Writing Roads) NOT many people come back and comment on comments others have made in their posts.... you are going to go FAR, lady.... KEEP IT UP!!!

Far too many times I have commented on posts only to be ignored if I ask a question.....

Letting people know you are listening to them is a GREAT way to show them you care.....

=-)

Jan 07, 2009 06:32 AM
Suzanne McLaughlin
Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN
Sabinske & Associates, Realtor

Welcome Julie,

I regularly find business by mixing apples with oranges.  I have trimmed my group joining though because of time commitments.  There are only so many hours...one of the best blogs last year was how many hours in a day does an Active Rainer have?  Good luck.  I'm sure you'll find more business here, too. 

Jan 07, 2009 09:38 PM
Julie Roads
Writing Roads - West Tisbury, MA
Writer, Blogger, Social Media Consultant

Thank you Alexander! To me, this is basic blog/business 101 - you have to listen, react and be human!!!

Jan 08, 2009 03:18 AM
Annie Pinsker-Brown
Stage to Sell - LA Home Staging - Los Angeles, CA
Stage to Sell, Los Angeles Home Stager

Julie, I'm so glad Michelle Minch reblogged this post. Loved it and am now following you here & on Twitter. Can't wait for the next one! :)

Jan 08, 2009 07:30 AM
Antonio M. Cardenas Broker Associate
RE eBroker Group - San Leandro, CA. - San Leandro, CA
"The Realtors In Motion"

All. right Julie, now you are here, and now you are one of us! welcome and please keep blogging, we all can learn new ways of saying, learning, sharing the same things. Your prespective is important to us.

Antonio

Jan 11, 2009 05:52 AM
Vickie Slade
Colorado Landmark, Realtors - Boulder, CO
Service You Can Trust ~ Someone You Can Depend On

You are so right, Julie.  You have to figure out how to look beyond your comfort zone and beyond where you typically look for business to be successful.

Jan 13, 2009 12:05 PM

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