Pomenade Mall in Elk Grove, CA

Real Estate Broker/Owner with Riede Real Estate, Lic. 01310792
Promenade Mall Elk GroveElk Grove will soon have its first Shopping Mall. No, I didn't say another strip mall...I said Shopping Mall. The target date for Elk Grove Promenade Mall is projected for October 2008. This has been discussed prior to the City of Elk Grove becoming a City in 2000. So, it is safe to assume that a lot of thought and effort has been put into the design, location and retail. There are those who are against this Shopping Mall.


Let's talk about that for a minute. The City of Elk Grove needs to have Promenade Mall Walkwaymoney in order to run the City. Where does the City get money? It gets money from the taxes, the business owners when you keep your purchases in the City of Elk Grove, money from builders etc.  Since building has reduced dramatically in Elk Grove, the revenue for the City of Elk Grove has taken a hit.


It's important to grow and grow in such a way as to bring jobs and revenue into the City of Elk Grove. Jobs and revenue will help Elk Grove flourish and keep the taxes down, the roads in good shape, the police and fire department ready for each citizen when the need arises. The Promenade Mall for Elk Grove is a good sensible start in bringing revenue to Elk Grove.


Now, you may not agree on an open air shopping mall but this is the way of the future. Closed in Shopping malls are no longer being built. There are several reasons...one it is cheaper to build an open air mall and two, it's cheaper to maintain an open air shopping mall.


After reading the article in the Elk Grove Citizen about the new Promenade Mall, I called several colleagues in the Cities where open air malls are located and asked each of them to tell me what the good things and the not so good were with the open air shopping malls. Here's what each had to say:


Christina Whippleof San Antonio Texas said,La Cantera-San Antonio Mall "The La Cantera an Open Air Shopping Mall has been open for 1 year on the north side which is a growing area. Neiman Marcus and Nordstrom are the key stores in the mall. There is a recreational area for the kids that has a teekee theme but it gets quite hot. The open air mall needs to have continuous hang-overs instead of the little hang over that was built due to the heat."




Allison Goodman from Arkansas said, "The Pinnacle Hills Promenadehas awnings over most of the walkways and where there isn't any awning, the stores have a hang over to keep the customers dry. In my opinion it is a glorified strip mall with Dillards on one side and J.C. Pennys on the other with a theater on the 3rd corner. Our open air Arkansas mallshopping mall opened last Fall and is still developing. We have no kids area. The thing I would change is to make it more pedestrian friendly. I think this is an accident waiting to happen. There is parking in the center that is diagonal with a 2 way street going down the middle. I would make this all pedestrian and have parking on the exterior. If that wasn't possible I would definitely make the street one way and cut down on the parking in the middle, making it more pedestrian friendly. I would also have more covered walkways and install misters due to the heat."



Michelle Tsioles and Craig Schiller from Real Stager in Chicago talked about 2 Open-air Malls in the Chicago area. On the positive side, Michelle stated that Bolingbrook Promenade is beautiful, OakBrook is big and winds around a lot. She indicated that when the weather is nice, she goes shopping at the open air mall but when it is rainy and cold she goes to the closed-in mall.
  1. Bolingbrook Promenade, Bollingbrook-Mapnot by the same developer as Elk Grove's Promenade but Forest City Enterprises.  This open-aire mall has a road through the middle as would the Elk Grove Promenade. But, there is metered parking for those parking in the middle of the mall. Michelle was very excited about this mall which has Aeropostale, American Eagle Outfitters, Ann Taylor Loft, Barnes and Noble, Bath and Body Works, Champs, Charlotte Russe, Claire's, Coldwater Creek, Delia's, Foot Locker, Forever 21, Francesca's Collection, GameStop, Gymboree, Hallmark, Johnny Rockets, Journeys, Kay Jewelers, Lady Foot Locker, Lane Bryant, Lenscrafters, New York & Company, PacSun, Portrait Innovations, Select Comfort, Stride Rite, Sunglass Hut, Ted's Montana Grill, The Walking Company, Ulta, Victoria's Secret, Yankee Candle, Zales and Zumiez.
  2. OakBrook Center, Michelle described as very big and winds around alot. This center was built by the same developer'sOakBrookCenteras the future Elk Grove Promenade. Some of the stores at OakBrook Center are: Sears, Macys Nordstrom, Neiman Marcus, Crate & Barrel, Eddie Bauer, plus more that you can view at Oakbrook Center's website for the mall.
  3. Old Orchard, a Westfield Open-air mall is much like that of the Roseville Galleria mall by Westfield with higher end stores.

One of the key elements I took away from my interview with Craig Schiller of Real Stager in Chicago  is that even in inclement weather such as snow, an open-air mall such as Old Orchard lends itself to the total ambiance of shopping. Weather would not stop Craig from shopping at the open air mall...such a shopper!

To Read Further About Elk Grove Promenade Mall



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Jacqulyn Richey
Prominent Realty Group - Las Vegas, NV
Las Vegas Real Estate
That is a lot of information you have about Elk Grove. I hope you are also using it on your own website. -Charles
Apr 29, 2007 08:02 PM #1
Chris Griffith
Downing-Frye Realty, Bonita Springs, FL - Bonita Springs, FL
Bonita Springs Listing Agent
Great localism piece, Gena.  It's nice to see the local content.  I know many people don't comment on them, but they do get a lot of public traffic.  I love the "layout" of the Mall!
Apr 29, 2007 11:28 PM #2
Gena Riede
Riede Real Estate, Lic. 01310792 - Sacramento, CA
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699

Jacqulyn, thank you Charles...you bettcha (if you mean on my outside blog.

Chris, thank you. Yes the layout appears to be nice. Did you notice that the two people interviewed are right here on AR?

Apr 30, 2007 01:40 AM #3
Stephanie Edwards-Musa
thredUP.com - The Woodlands, TX
knitwit at thred UP
This is awesome! I think I'll bookmark it to do something like this on Localism! We have a La Cantera in San Antonio and it's great! I think it's one of the best places to shop in Texas.  Too bad it's 3 hours away!
Apr 30, 2007 02:17 AM #4
Gena Riede
Riede Real Estate, Lic. 01310792 - Sacramento, CA
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699
Stephanie, did you notice that Christina is an AR member and a Realtor in San Antonio where the La Cantera mall is located. I spoke with her yesterday and interviewed her about La Cantera.
Apr 30, 2007 03:22 AM #5
Craig Schiller
Trempealeau, WI

Gena... this is a GREAT blog.

TOTALLY outside the box of what we usually see here in the Rain.

Just the kind of info that helps make Active Rain a GREAT source of info.


May 05, 2007 10:32 AM #6
Gena Riede
Riede Real Estate, Lic. 01310792 - Sacramento, CA
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699
Craig, thank you Craig. There's a little passion in there. And I thank you and the other contributors who helped put their voice into giving an insight into areas across the U.S.
May 05, 2007 12:43 PM #7
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Gena Riede

Real Estate Broker - Sacramento CA Real Estate (916) 417-2699
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