Local blogging is all the rage right now. Many real estate bloggers are beginning to maintain separate blogs for each local area (even down the street area).
But would it be possible to make any real estate blog transform itself into a local blog when needed?
Here are some basic assumptions:
- local blogs are generally found through web searches
- it's the organization of related content that makes local blogs "local"
- Today's blogs have blog posts that are organized chronologically and not by content relevance
- We can catch the terms for local searches y visitors using major search engines and reorganize the content on our blogs to prioritize the local information that is being searched for
- the reorganization of content would happen dynamics before any content is displayed
Our post at http://forsalebylocals.wordpress.com/2007/04/16/linking-real-estate-content-with-user-context-putting-better-faces-on-contextual-content/ discusses how to put a local face onto any real estate blog. Instead of managing several blogs, all content for real estate blogs can be centrally managed - the system described will make the blog appear local when required. There are a number of ways to accomplish this but we have documented at least one in ths article.
You can even post your cat photos!
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