Is ActiveRain going to get sued?

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Services for Real Estate Pros with 123 Social Media

I'm going to keep this simple and short. I read about the new ActiveRain blogs being promoted here and was amazed to see something: 10+ national brand logos being used in templates that are driving revenue for ActiveRain.

On my 123 Social Media blog, I write a lot about branding on the web and losing control of what is happening online.

  • Has ActiveRain made corporate deals with all of these national brands to provide official blog platforms?
  • Are mainstream companies like ReMax, Century 21, Prudential, Coldwell Banker, Keller Williams, Windermere, ERA, EXIT, First Team, John L Scott, Real Living, & Sotheby's going to sit down and remain quiet while AR is selling merchandise with such respected brands?
  • Wouldn't they be respectively annoyed, angered, displaced, and concerned about ActiveRain offering a web platform that is taking valuable SEO traffic from them and misrepresenting ownership of a brand.
  • How long before they start sending official policy statements to all agents and franchises to immediately stop using the platform?

Knowing how sue happy the legal teams from the real estate industry are:

  • Does anyone have an egg timer?

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Topic:
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Blogging & SEO
The Art Of Marketing You
Rainmaking - Internet Marketing Strategies
Online Marketing Help Center
Tags:
lawsuit
activerain
brand control
brand infringement

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Rainer
321,367
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

Hmmmm. No comments. I thought the same thing, but I usually don't question what someone else does with their business. However, if I think it can affect mine, then I'll analyze it for both its negative and positibe benefits. In this case, I thought the negative outweighed the positive. I do note, however, that none of the companies' logos are being used, only a section. That would seem to create a gray area, a gray area that I'm not comfortable sitting in.

Jan 25, 2009 07:55 PM #1
Rainer
267,674
Ginger Sala
Wilkinson & Associates, Wilmington NC - Wilmington, NC
Wilmington NC Real Estate & Relocation~

hey Barry, I just stumbled upon this old post. Interesting points you raised. I wonder why comments were so scarce?

Mar 15, 2009 11:19 AM #2
Rainmaker
1,476,779
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

 

Well I wondered whether they had contacted the brands last week when I told someone in Real Living's training/ education about my outside blogs.... I had used the generic unbranded version at first but when I set up my second outside blog I tried on the branded Real Living version and loved the look... so I dressed up my older outside blog with my companies brand.

"Wouldn't they be respectively annoyed, angered, displaced, and concerned about ActiveRain offering a web platform that is taking valuable SEO traffic from them and misrepresenting ownership of a brand."

Is ActiveRain misrepresenting ownership of a brand or are they allowing agents from those brands to promote the brands? 

Are they pirating the brands?

Should I re-blog??  Or just wait and see....

Apr 21, 2009 03:40 AM #3
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Rainer
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Barry Hurd

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