Being a Success Takes Hard Work

A lot of agents get their first listing and they spend hours rehearsing their "listing presentation" talking about how big their company is, what their fancy website does, showing pictures of their family, and going through endless details that the sellers really don't give a hoot about.  Then after 15 minutes of them talking they wonder why the seller's eyes are glazing over.  You would do better to throw your listing presentation in the garbage.  Sellers want to see that you're going to work hard for them.  Spend less time arming yourself with information about you and your company, and spend more time arming yourself with information about your sellers and their home.  They have a problem, and they'll hire you to solve it if you're up to the challenge.  Take some great pictures in advance and find lots great selling points for the home.  Write a stellar property description, and talk about how you can make their property stand out the MLS.  Research schools, traffic patterns, and future growth; talk to neighbors.  If you run across a potential problem when you are doing your research, find a solution.  Have everything together in a superbly organized file.  Do the same for your buyers.  Give them a notebook full of the properties you plan to show them- with room for them to take notes- maybe even a form for them to fill out as they go through each property.  Know your contracts like the back of your hand.  Go through them paragraph by paragraph, summarizing them to yourself over and over again.  Obviously I'm not going to be able to give you much guidance in this amount of space- but you're getting the picture.  If you truly WOW them, your experience will be less of an issue.  It would be a shame to get a chance to win a customer and then loose them just because you weren't prepared.  A little tidbit: The more prepared you are, the less nervous you will be.