You CAN Turn the News Around...

Real Estate Agent with Realty Executives Grant County 104264

Blanche Evans and I just finished a fantastic MasterMind Call, packed full of how to pointers on driving news in your own market. Here is the information she promised to share, summarizing the key points for agents to impact local news.

Here's how you - one lone REALTOR® - can turn the news around in your market. 

  1. Be your own newscaster. Send out monthly or even weekly statistical reports with some human interest coverage. News happens to people. Tell the story of your market, who's bringing jobs, shops, new construction, etc.
    What are buyers and sellers saying? What is your Realtor network saying? Who's giving loans?
  2. Be proactive. If you find incorrect or unnecessarily gloomy news in the media, call them on it. Get the media calling you by providing them with local market news whenever you see something interesting, even if it's from another news source. Communicate frequently and become the go-to source/pundit.
  3. Blog. Join blogs where consumers and professionals are gathering like ActiveRain, Trulia and RealTown. Put your market conditions on Network with your Realtor community to find solutions for difficult transactions like short sales and foreclosures. Share your success stories. To consumers, become a trusted destination. Post updates on market conditions frequently. Don't forget rent vs. buy equations. You can nearly always prove it's cheaper to buy than rent.
  4. Be creative. Wrap the pill in a piece of cheese, says Jeremy Conaway, consultant to associations and MLSs at  It's not enough to tell people it's a great time to buy a home. You have to prove it. So get out your calculator and figure costs vs. the tax incentives on buying a home. Make your news articles colorful and exciting with graphs, pictures and quotes.
  5. Use multiple data sources. The NAR posts information on 150 metros on, under the research button. Email researchers if you need information on your area. Contact your MLS for up-to-date stats. Your local chamber of commerce has information on jobs and in and out-migration. In other words, gather data from multiple sources, and you will be the only one putting a true picture of your market together.    
  6. Tell your broker, MLS and/or Association to contact for help.  If you like the idea of having evansEmedia create your ezine or write your copy for you, tell your broker and AEs to look into our programs. At $600 a month and advertising sales to recoup costs, there's no reason for them to say no. We'll have a news program for individual agents by the end of January.

Happy New Year from Blanche Evans,! 


Shirley Parks
Sands Realty 210-414-0966 - San Antonio, TX
Broker, 210-414-0966, San Antonio TX Real Estate

Hi Raymond, I see you have posted your photo... that's great, now I can see what you look like! :-)

Jan 31, 2009 04:33 AM
Raymond Gravelle
Realty Executives Grant County - Moses Lake, WA
Serving Moses Lake, Ephrata, Soap Lake, Grant Cty

Good to hear from you Shirely. This is my 'corporate' pic. My hair is long now. I'm in my motorcycle hippie dude phase :-)  You can see more 'real' me on Facebook.

How's real estate treating you these days? I'm studying for my license to join Debra (wife). Her first 9 months in biz she's done 15 transactions. Guess this means I'm putting my money where my mouth is. LOL

Feb 01, 2009 02:27 AM
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

thank you very much for the informative and interesting post. I get so much out of the active rain network.

Feb 23, 2012 10:34 AM