Blogging for bloggings sake

By
Real Estate Agent with RE/MAXPrestige

I have heard so much about blogging and how important it is. I have heard about agents who have found clients or have been found by clients through active rain.

However, is it worth blogging for blogging's sake? Is it necessary to have good content, an original idea. lots of graphics or can you just write simply about ideas and experiences?

I sometimes think of an idea for a blog only to find out that someone else has already written on that topic so I do not feel that I am original and so do no t write.

One of my goals for the new year is to be more visible on the Internet, is blogging the answer for everyone or just those with great ideas and writing skills?

These are rhetorical questions but if anyone has any answers I would be interested to hear your views.

 

 

 

Posted by

Sue Riley Realtor, GRI

Prudential Texas Properties

Serving Collin and Grayson Counties and surrounding area.

Offering great customer service for all of your real estate needs

Comments (10)

Marilyn Harrell
Better Homes and Acres - Beaverton, MI
Wixom Lake - Beaverton MI

I am fairly new to ActiveRain, so I know how it feels intimidating to read so many awesome blogs about this that and everything and wonder "When will I have something Useful to contribute"

I don't know the answer to your question, for right now I just blog for bloggings sake, someday I'll write something that will benefit others.

Jan 08, 2009 05:04 AM
Sue Riley
RE/MAXPrestige - Van Alstyne, TX
GRI

You are right Marilyn, it is intimidating. I wish you success as you blog.

Jan 08, 2009 05:18 AM
Anonymous
Keith Laursen

Sue, I am sure their are a lot of people successful at it and if you have the time I guess it makes sense.  

My attitude is I have a lot better things to do than pontificate on the Internet just to "appear" to be some sort of expert.  There is plenty of that and I find it "generally" about as boring as getting a Realtor recipe or home maintenance tips.  I think most of our clients do to.

Much better IMHO to have personal contact with people in your market area vs having someone in Alaska read your blog about Texas real estate.  Sure, they could move here or have friends that will move here & call based on your comments but I don't think the results are worth the time.

To me, it's more magic bullet stuff.  Have a blog, send out calenders like the funeral home does, recipes, bla bla bla.  I believe in the good old fashion way.  Call someone, introduce yourself, ask if you can help them in any real estate matter and sure stay in touch frequently but give them something to remember you by vs what most Realtors do - the magic bullet stuff.

I'll probably get flamed but that is my opinion.  Your mileage may vary and if it works for you -GREAT. I choose to use my marketing money and time differently.

 

Jan 09, 2009 12:08 AM
#3
Sue Riley
RE/MAXPrestige - Van Alstyne, TX
GRI

Keith,

Thank you for your comments, you make some interesting points,

 

Jan 09, 2009 01:09 AM
Donna Harris
RE/MAX - Dallas, TX

If people weren't allowed to blog about what someone else blogged about yesterday, blogging would be done because all the topics are done.  You created a blog for YOU and the potential buyers and sellers will hopefully read your blog, and they'll have no idea someone else across the country talked about something similar.  It's your blog, make it about you and your experiences and thoughts.

Jan 09, 2009 03:22 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Hi Sue, great points and I'm going to cut and paste and answer them here in bold italics:

I have heard so much about blogging and how important it is. I have heard about agents who have found clients or have been found by clients through active rain.

I know it's not a question but it is true - not just word of mouth. I have personally been found from the internet and my blogs.

However, is it worth blogging for blogging's sake? Is it necessary to have good content, an original idea. lots of graphics or can you just write simply about ideas and experiences?

Blogging helps people, including clients and other RE pros who you may work with get to know you and your style. If it's funny, life situations, vacations you took whatever - there are plenty of groups you can post to for just that thing .

As far as an "original" idea, I don't think there's much left to invent in the RE world -BUT YOU may say it better than another, hit a chord with another person and make a difference.  Tagging your words that you want to be found in, say "real estate expert in collin county" and the specific areas you excel at "short sales specialist, starter homes, vacation properties" whatever - clients are searching those words and you want to be found. HOW? By writing about it and tagging the words keeping your content key word rich.

Pictures and graphics make your blog interesting and user friendly, just typing a bunch of sentences one after the other makes someone skip it - it's too time involved. Bolding the words or sentences that get to the heart of the blog is best  to help your readers skim thru and still make a comment without spending 20 mins reading if they don't have the time

And yes! Write about what you want! Don't go search others blogs first either - it's a sure way to feel like it's already been done - SUE does it her own way!

I sometimes think of an idea for a blog only to find out that someone else has already written on that topic so I do not feel that I am original and so do no t write.

Again - dont' commit blog suicide! Don't search and read on a topic that you think of - write about it first in your own style and experience - there is no other Sue Riley out there. PONTIFICATE all you want you expert you!

One of my goals for the new year is to be more visible on the Internet, is blogging the answer for everyone or just those with great ideas and writing skills?

Blogging keeps me at the top of my searches in my target market. It was pure, dumb luck and the enjoyment of blogging too. I did not initially intend for anything other than to write, make some connections and share what I know. However, it's been the best investment for no cash outlay I can imagine for my business. Just google home staging plano or collin county and you'll see what I mean.  I now write FOR clients and for them to be able to find me. I've learned loads and you will too. Go for it!

These are rhetorical questions but if anyone has any answers I would be interested to hear your views.

 Excellent questions and thoughts Sue - I'm featuring this too. I don't have all the answers but most definitely blogging is a great thing!

Jan 09, 2009 06:53 AM
Mike Butson
The Davis Company - Austin, TX
Realtor & Sales Trainer

To add to Karen's comments, you are really just building an online relationship with a group of people who may or may not know you. This could be their only impression of you, so it is important that they see who you are and as much of the real Sue as possible.

Jan 09, 2009 07:14 AM
Kim Dean
www.GoSimplyTexas.com - McKinney, TX
Simply Texas Real Estate - Broker/Owner

Hi Sue - I agree with karen's comments (and I think SHE should make a post with all the great info in her reply) - and like Karen, I have been found on ActiveRain through my blog. Yes, I've earned commissions from clients earned on ActiveRain. Knowing you, you have many great ideas and experiences to share. Blogging is a huge part of my 2009 business plan. Go for it! Best of luck in 2009!

Jan 09, 2009 09:04 AM
Lorrie Semler, REALTORĀ® in the Dallas area. Call/text 972-416-3417
United Real Estate - Addison, TX
Real Service. Real Results. Real Estate

Sue, I'm sure you could provide your own spin on topics that have been covered by others.  Don't let that stop you.  If you have something to say, blog  about it!

Jan 09, 2009 11:58 AM
Steve Shatsky
Dallas, TX

Hi Sue... there are a lot of topics, and many may have been covered by others, but only you have your perspective and opinions on them.  Share them with your readers and you will never run out of things to post about!

Jan 11, 2009 04:25 PM