January 2009 - Lead Generation Forecast

Great news for the first quarter of 2009.  Per click charges have fallen!  That means your cost per lead is dropping!  We are seeing this because your competition is pulling out.  A McGraw Hill study shows that companies that stay the course and don't cut advertising have the highest growth rates during recession.  Of 600 companies examined in the study over 5 years those that maintained or increased their advertising posted average growths of 256%.  We are seeing the benefit now with falling per click charges and less competition.  Our recommendation is maintain your prospecting campaigns to keep growing your database...those that stop developing prospects will find themselves set back several years in lost opportunities.