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January 2009 - Lead Generation Forecast

Services for Real Estate Pros with eSourceAgent.com

Great news for the first quarter of 2009.  Per click charges have fallen!  That means your cost per lead is dropping!  We are seeing this because your competition is pulling out.  A McGraw Hill study shows that companies that stay the course and don't cut advertising have the highest growth rates during recession.  Of 600 companies examined in the study over 5 years those that maintained or increased their advertising posted average growths of 256%.  We are seeing the benefit now with falling per click charges and less competition.  Our recommendation is maintain your prospecting campaigns to keep growing your database...those that stop developing prospects will find themselves set back several years in lost opportunities.


Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~ yesmyrealtor@gmail.com

I bet there are lots of people not advertising in this economy

Jan 08, 2009 10:55 AM
Steven Wright
Home Real Estate - Aurora, CO
CRS - Home Real Estate - 720-989-5283

AD words are a hard sell in my personal opinion. That is just my take.

Jan 08, 2009 11:13 AM
eSource Agent Google Qualified Company
eSourceAgent.com - Roseville, CA


AdWords are a hard sell compared with what?   Advertising in general may be a hard sell in this economy.  Point is those that can take advantage of the media outlets now are getting great deals!

AdWords is among the most efficient ways to develop your contact database. 

Jan 08, 2009 11:27 AM