4 Killer Uses for Real Estate Video: More from Inman NY

By
Services for Real Estate Pros with Reel Productions TV- Real Estate Video

This was the panel in which I was a speaker.  We were able to view some fabulous videos from each of the panelists that really gave a flavor of what can be done with video.  

Ian Watt showed his famous driving, video blog.  Matthew Leone showed how a third quarter market report can be "brought to life" and Doug Heddings took us through a New York neighborhood and apartment with style.  I opted to show a luxury condo, hosted home tour that we shot in South Beach.  

The mix of videos was a true blend of creativity which helped evoke thought as to what -can- be done with video.  Since we never really dove into great detail about the different uses for video I thought I would put some suggestions here.  

Video Business Card:  Think about what you say to a person you've just met when describing what you do for a living.  Subliminally, you are asking for their business.  Why not put it in video form and put it on your home page?  Or e-mail it out?  Or mail it out in a DVD with other marketing material?  

Video Newsletter: You know you have wonderful ideas and innovative thoughts that you're getting ready to implement.  Why not share your continued successes with your previous, current and potential clients?  Did you just sell an amazing house?  Or piece of land?  BRAG ABOUT IT ON VIDEO!  You will convey professionalism, competence and a sense of forward thinking.  Again, put it on your website, e-mail it out or mail it out. 

Community Profile:  If you specialize in a certain area of town, showcase it in a community profile.  Be the tour guide of the area and the perceived market expert.  Remember, perception is reality.  A good use for this...how about Comcast on Demand or your local cable provider?  What about playing it at your open houses?  Or how about in your office or storefront?  

Agent/Broker Profile:  Show people your personality and what it's like to work with you.  If you become a real person to them in the video you are automatically more approachable and more likely to get a phone call from a prospective client.  Same distribution suggestions as above. 

Home Tours: There are a million different ways to do a home tour...with on-camera talent, voiceover, music, fast edits, slow edits, showing the community/schools/shopping/amenities, interviewing the homeowner, neighbors, etc.  No matter what you decide, MAKE IT PROFESSIONAL!  Quality is key and image is everything is real estate.  You have done a lot to build your reputation, don't ruin it with a poor quality video.  Again, same distribution suggestions as Community Profile. 

Video Blogging:  This one is new for me because the very essence of it is lower production value.  Of course, you're not going to spend time, money and effort on a video blog but still make sure the audio is usable and the footage is viewable.  I believe that this form of social networking will explode in the upcoming months and years so why not take the plunge?  Restrict this distribution to social networking and your blog site only.

Video Testimonials:  If -you- tell the world you're fantastic you're perceived as conceited.  If -others- tell the world you're fantastic you are!!  Use this on your website for sure!

Virtual "About Us":  You know the part of the website where you stick your bio, picture, etc.  That should be a video!  -Tell- people about yourself and why you got into real estate.  Give them a glimpse into who you are and what makes you tick.  Again, you become approachable which is a huge asset for a real estate professional.

Marketing Campaign/Launch:  If you're actively looking for new clients, tell them!  If you're getting ready for a new launch of a product, tell them!  If you have a new, amazing listing, tell them!  Think of what you would do as a mail out and turn it into video form.  From there, a DVD can be mailed or the video can be e-mailed. 

 

Reel Productions TV 

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Groups:
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Real Estate Video Marketing
Active Rain Virtual Tours
Audio & Video Q&A
Marketing Services & Tools for Real Estate
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Rainer
24,987
David Wang
Prudential California Realty - Millbrae, CA
Prudential | 650.504.8190

Tara, fantastic blog.  I really like video but it ends up being a lot of work to post a decent video.  I am currently looking for a good software to produce nice videos.

Jan 08, 2009 12:21 PM #1
Rainmaker
551,512
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co

Hi Tara,

Great info, thanks for sharing your session with us all. As for the video newsletter, that's something that never occurred to me. Would love to hear more from your Inman experience.

Jan 08, 2009 12:30 PM #2
Rainmaker
575,553
Terry & Bonnie Westbrook
Westbrook Realty Broker-Owner - Grand Rapids, MI
Westbrook Realty - Grand Rapids Forest Hills MI Re

It can be so time consuming to make a great video but it sure make you look good in comparison to others.

Jan 08, 2009 12:41 PM #3
Rainmaker
394,850
Elizabeth Cooper-Golden
Huntsville Alabama Real Estate, (@ Homes Realty Group) - Huntsville, AL
Huntsville AL MLS

Tara,  Loving all of these ideas!  I've been saying for months that I wanted to do an introductory video for my web site and to email to clients.  This is a great reminder to "get off the pot" and put it into motion!  Thanks a bunch for some great stuff!

Jan 08, 2009 12:43 PM #4
Rainmaker
1,317,551
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Lots of good information here.  It is a bit of a challenge to use the video if one is an amatuer -- It does ad so much, however.  I think you have nicely illustrated its possible uses.

Jan 08, 2009 12:43 PM #5
Ambassador
727,117
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

We just talked to some past clients to do 'Video Testimonials' !

Like you said, they carry much more weight than you tooting your own horn !

... another Great Blog ! ... you're on a roll TJ !!!!!

Jan 08, 2009 12:52 PM #6
Ambassador
2,681,000
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Tara- Great ideas and all of these need to be implimented this year as video is becoming very crawlable and google is able to really index and pull up longtail with it. There are some amazing things on the horizon.

We have a video testimonial that we did with one of our short sale sellers on our website and blog and youtube and it gets a lot of views! IT is a tear jerker story too, that makes it more viral. Katerina

Jan 08, 2009 03:38 PM #7
Rainmaker
366,432
Ilyce Glink
Think Glink Media - Chicago, IL
Best-selling author, award-winning TV/radio host.

Tara- These were really great tips. I use video on my YouTube channel, ExpertRealEstateTips, but I like your idea of a broker/realtor profile. It would definitely give someone a better idea of your personality to see you and hear your own words.

Jan 08, 2009 04:24 PM #8
Rainer
61,444
Tara Jones- Atlanta
Reel Productions TV- Real Estate Video - Dacula, GA
GA

David-  You are correct in that it is time consuming.  That's why real estate professionals need to be honest with themselves if they want to invest the time to create a quality product.

Lynda-  The video newsletter is a really easy tool to produce and will give you a "wow" factor when released.  I'll be sending out several more blogs over the next several days about Inman so please check them out!

 Terry-  You have no idea how right you are!  Quality is hard to find when it comes to real estate marketing which is why you will stand out from the crowd!

Jan 09, 2009 06:04 AM #9
Rainer
61,444
Tara Jones- Atlanta
Reel Productions TV- Real Estate Video - Dacula, GA
GA

Elizabeth-  Good luck with your intro video.  We're here if you need help! 

Joan-  It's amazing the impact video has and now it's comparable to the cost of print materials so it's a no brainer :-)

Sheldon-  GREAT!  Send me a link when you're done...I would love to see it!

Katerina-  That's fantastic!  And don't forget...Adobe has now made the spoken word searchable in SEO results as well so video is becoming even more important on websites.

Ilyce-  You are correct.  We often hear from our clients that they received a phone call strictly from the seeing their video. 

Jan 09, 2009 09:47 AM #10
Ambassador
890,780
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Too much stuff... Right now Matt wants a video testimonial about REtechSouth.  I need to do it before it is too late.  I really WANT to do video, but the plate is piled pretty high.  I'm going to make time for it. 

Jan 10, 2009 11:38 AM #11
Rainer
61,444
Tara Jones- Atlanta
Reel Productions TV- Real Estate Video - Dacula, GA
GA

No time like the present!  I understand how time consuming it can be but it makes a huge difference...especially with SEO results like yours  ;-) 

Jan 10, 2009 11:42 AM #12
Ambassador
890,780
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Did you ever see the video I did for the A|R contest shorty before the video you shot?  If you see thato ne, you will appreciate how much better I would be NOT doing video...

Jan 11, 2009 01:16 PM #13
Rainer
52,423
Julie Nelson
eXp Realty - Austin, TX
Smart real estate.

Tara ... I like your video stuff ... thank you.  I would love to observe a video panel and will check out your other blogs for tips.  I have done 3 profeesional videos, here's one:

http://www.youtube.com/watch?v=DXg-DWPxeU4

and am working on the home grown stuff featuring neighborhoods, places to go, general info, buyer tips ... it's an easy and long list.  Here is one of my home grown videos:

http://www.youtube.com/watch?v=QhV2NpLyVsc 

Jan 24, 2009 04:08 AM #14
Rainer
61,444
Tara Jones- Atlanta
Reel Productions TV- Real Estate Video - Dacula, GA
GA

Julie-  EXCELLENT job!  Love the implementation of graphics on the first video. They were placed in the right spot to add depth and clarity to the piece.  

The second is great as well but would have been even better if -you- were in front of the camera pointing out the features you were speaking about.  Here's why...when you don't have a tripod and you're only showing scenery, the viewer becomes more critical of the video (shakiness).  But if you're there as the 'personality' it becomes more forgiving. Especially because you are very comfortable in front of the camera and can help put the viewer at ease.  Hope you don't mind my two cents ;-)

Thanks so much for sharing and please keep up the great work!!

Jan 26, 2009 11:37 AM #15
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