Move.com Is Creating A "Transformational" New Business Entity??

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Services for Real Estate Pros with Zillow

 

On Feb 28th, Move.com made the following announcement that there would be a new President of Realtor.com, saying  ".. Errol Samuelson has been promoted to president of Realtor.com. Samuelson will succeed Allan Dalton, who has been asked to lead a dedicated team developing a new business venture for Move, Inc.

Today they announced that another powerhouse would be joining this new, stealth, Jack Bauer-like venture (it's Monday, I had to get a 24 reference in) announcing, "Leading Real Estate Economist, David Lereah, Joins Move, Inc. as New Executive Vice President and Chairman of New Venture".

Since the February announcement until today, Move.com has definitely been trying infuse their offerings with some new technology and media buzz-worthy bits.  They have release things like: Realtor.com Search Gadget, Move Trend Spot feature, a Remodeling Tool, and "Featured Website" product. 

So what could be brewing out that is so revolutionary that Move execs would describe it at a venture that is "transformational for both consumers and real estate professionals"?  One thing is for sure, they have done a good job keeping the project under wraps, as I haven't been able to find any leaks or stories written about the new venture.  Move.com says that we can expect to learn all about this "transformational" business in the 3rd quarter of this year. 

So, any guesses out there??  Sometimes speculation can be more fun than the truth... :)

 

 

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Anonymous
Jean Elmore

Sara,

This seems to be phase umpteen of their "new and better ideas!"  Their stock has fallen recently while everyone else's has gone up.  I watch it since I own a few shares. Maybe I'd better hang on to them until after the 3rd quarter...  Thank you for the research links.

 Jean Elmore

Apr 30, 2007 09:32 AM #1
Rainer
71,795
Rita Taylor
None - Sanford, NC
Sanford NC Real Estate - Homes for Sale in Sanford North Carolina

They could provide a FREE networking site where real estate professionals share ideas and educate the public about local markets.

Oh wait, they missed the boat on that one! 

I was amazed recently when I was on Alexa.  I did a graph of website traffic.  Realtor{dot}com and Zillow{dot}com are both declining while Activerain is increasing rapidly.  Realtor{dot}com charges us outrageous fees for everything.  Zillow{dot}com provides questionable valuations and offers agents little of value.  Activerain is SEO savvy and is constantly offering more and it is Free.  I wonder why one is growing and the others are contracting? 

Rita 

Apr 30, 2007 10:52 AM #2
Rainmaker
182,157
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

Rita - Haha.  Yes, AR is a really cool, social networking site.  And I am sure it will continue to grow as other RE profs discover it.  (good luck to the newbies in catching some of the veterans in points!)

I don't know if you looked at my profile, but I actually work for Zillow.  I tried to post the graph to which you are referring, but couldn't get it to work. 

Since we have only been in business a year, our traffic is a little all over the board right now.  We got an initial boom in page views when we launched, then it has sort of leveled off from there, with spikes everytime we launch a new product.  We are really just starting to understand how people are using the site and really getting a read on our audience's size and demos.  I will keep my blog updated as this story unfolds.  When we launched we were around 2 million users a month, and now we are around 4 million. 

However, I would hope that as an agent you find tremendous value in the site.  I understand that the Zestimates can be off, more so in some areas than others, but the audience of 4 million monthly people that you can put your listings in front of, should be valuable to you as a listing agent.  I recently did a post on everything that an agent can do on the site, if interested- http://activerain.com/blogsview/78991/1-Things-You-Should 

Thanks for the comments!

 

 

 

Apr 30, 2007 11:15 AM #3
Rainer
65,942
Dustin Luther
4Realz.net - Calabasas, CA

Maybe they are... (It's not fair if someone who knows gives the answer, is it?)  :)

Apr 30, 2007 03:10 PM #4
Rainer
71,795
Rita Taylor
None - Sanford, NC
Sanford NC Real Estate - Homes for Sale in Sanford North Carolina

Sara,

Sorry to sound negative but my experiences with Zillow have not been positive so far.  I do hope that changes and I have read through the blog you linked to.  I will look at the site again with your perspective.

Here is the link to Alexa:  

Alexa

There is a graph on that page.  I usually select 1 year to get even out some of the short term noise.  You can look at Reach, Traffic Rank, or Page Views.  You can compare up to 5 sites at one time.  It is an interesting way to look at competitors to see where they rank against one another.  If you track back 3 years you can see Z got off to a huge start and has declined some since then.  Realtor{dot}com seems to be slowly bleeding off traffic as new sites emerge to compete.

AR has grown a lot over the last year but still has a way to go to catch up to the other two. 

Apr 30, 2007 06:12 PM #5
Rainmaker
182,157
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing
Dustin- No clues??  :)  Guess we will all have to wait and see.  Thanks for stopping by and commenting. 
May 01, 2007 01:04 AM #6
Rainmaker
182,157
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

This article just published on Realty Times gives us the most insight, or speculation, I have seen yet- http://realtytimes.com/rtapages/20070522_midyear.htm

 

May 22, 2007 02:01 AM #7
Rainmaker
289,024
Tina Maraj
RE/MAX One - Fullerton, CA
Celebrating 30 Years of Real Estate Sales
Look what has happened now. Rita was only joking but someone at move was already thinking it.
Oct 20, 2007 05:03 AM #8
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