Desperate Times Call For Desperate Measures

Home Stager with Creative Home Expressions

"Desperate times call for desperate measures."  Origin unknown.   From Wikipedia:  It means that when you're in a serious situation, you have to consider doing things that you might otherwise think are unacceptable.

"Unacceptable" (for the purposes of this post) means stepping outside your comfort zone, doing something you might not have given serious consideration to doing to maintain your business.  Maybe you've thought "I should do that".  Well, this is the time.  There is no more putting it off. 

  • Write up that press release and send it out to all your local papers; and if they don't pick it up, get it on the web yourself through sites such as PR Web.  You need to take the initiative.  Let people know you are here! 


  • Contact your high school or library (or YMCA or ladies group or whatever) and find out about giving a class or talk on home staging, decorating or redesign.   It doesn't have to be long.  People love to bring pictures and get tips on their own homes; they ask questions.  Give them a taste of your knowledge and you may just get a few potential clients out of the deal. 


  • Check in with some of your local stores, paint stores, craft stores, those little home decor stores - see if you can do your class or presentation at their location.  Partner up - it is a win-win for both of you


  • Start doing those newsletters; even if it is only quarterly.  It took me reading three or four of Melissa Marro's posts before I got off my butt and started doing a newsletter.   


  • Networking on Active Rain is great, but you need to do it in person too.  Join a networking group, a local membership chapter, your Chamber of Commerce, or set-up your own networking event (meet at the local diner and invite various professions; tell them to bring a friend). 


  • Talk to people when you are out running errands.  Most of us do it all the time.  Mention what you do.  Have business cards on you.  It's very easy to start up a conversation while people are browsing paint chips at Home Depot on a busy Saturday morning or while in line at Home Goods. 


  • Offer to write a tips or question and answer column for your local paper.  Many towns have their own newspaper specific to their area.  So what if it's a small paper, it gets your name out into the community and most of them are online too. 


  • Maybe you're a realtor who has considered offering staging, but haven't taken the step yet.  Now is the time.  Use everything in your power to get that home sold.  The price may be right, the seller's may be cooperative and open, but if the home doesn't show well you don't have the winning trifecta.   

One of my new endeavors this year is putting on a webinar.  I was asked to do a webinar; I have never done a webinar before.  Am I nervous about it? Yes, I am.  It is something new for me, something I have not done before, but it is also an exciting prospect.  I need to move my business forward and I know this is part of the journey to doing that.  Will you move forward and do what needs to be done, or will you stop on that road and go back?  

Kathy Passarette and Creative Home Expressions are located on Long Island, New York, and offer interior decorating, home staging, interior redesign, color consultations and much more.  For more information on our services and fees, please visit our website at

Comments (103)

Tori Lynn Wallitsch
Prudential Ambassador / Ross Designs, LLC - Omaha, NE

GREAT reminders.  It also took me several of Melissa Marro's blogs about the newsletter before I finally set aside the time to get it set up. I have done my newsletters for about 4 months now and always get great results. I have offered a "free report" in a few of them just to see who is really reading and trying to learn. Good luck on your webinar - I bet it will be great!

Jan 14, 2009 01:04 PM
Kathy Passarette
Creative Home Expressions - Mount Sinai, NY
L.I. Staging/Decorating

Tori Lynn ~ That's a good idea offering something.  I'll have to add something like that in my next newsletter.  Thank you! 

Jan 15, 2009 02:55 AM
Kristin Gilbertson
Appletree Staging LLC - Minneapolis, MN

Thanks for turning me on to Melissa's Marro's posts about newsletters.  I am new to Active Rain and trying to find my way around.  That is good information.  One thing I am doing this year is creating idea boards for Realtors to put in homes that they list as "fixer-uppers".  I charge a small fee for a board that has paint, flooring, light fixture, and furniture ideas for the specific home.

Jan 17, 2009 08:33 AM
Kathy Passarette
Creative Home Expressions - Mount Sinai, NY
L.I. Staging/Decorating

Kristin ~ Oh, excellent! I'm glad you had a chance to read them!  When I was new here I read everything I could come across and even went back into some people's older posts.  That sounds like an interesting idea with the boards.  I would guess you go into the homes for a look-see before putting them together? Thanks for sharing your idea.

Jan 17, 2009 11:36 AM
Dianne Barody
Century 21 AmeriSouth Realty - Pensacola, FL
Pensacola Florida Real Estate

Kathy:  THank you for all this valuable information that will make us money if we just get off out behinds and DO IT.

Jan 20, 2009 06:34 AM
Sheridan Corrie
Upstage, LLC - West Linn, OR

Great tips and motivation.  Thanks for posting.

Jan 20, 2009 06:38 AM
Kathy Passarette
Creative Home Expressions - Mount Sinai, NY
L.I. Staging/Decorating

Dianne ~ Thanks for commenting! Yes, well, that is the key isn't it?  I can be just as guilty of not getting off my behind as anyone else, so I'm trying to set some goals for myself.

Sheridan ~ Thank you! Thanks for reading!

Jan 20, 2009 06:59 AM
Kimo Stowell
HI Pro Realty LLC RB-21531 - Honolulu, HI
REALTOR Associate® RS-76763 - Honolulu Hawai'i

Aloha Kathy,

We are our true potential and live more effectively when we live outside our comfort zone, at all times. Overcoming fear is the first step in solving our challenges. Thanks for the motivational post!


Jan 20, 2009 07:54 AM
Kathy Passarette
Creative Home Expressions - Mount Sinai, NY
L.I. Staging/Decorating

Aloha Kimo ~ It can be an invigorating feeling once you've done something outside your comfort zone (like speak/do a class).  I am amazed that I say "yes" right away now instead of hesitating and thinking about it. 

Jan 20, 2009 09:48 AM
Debra Valentine
Designing Details ~ Staging & Design, LLC - Bountiful, UT
Utah Home Staging for, Bountiful, Salt Lake & Surrounding Areas

Kathy: I am new to AR and thanking my lucky stars that Michelle Minch introduced me to it!

I am looking for ways to make my new staging business stand-out in the Utah market. This post offers many great ideas, for which I am very grateful. Thanks for sharing your recipe for success!


Jan 21, 2009 07:08 AM
Kathy Passarette
Creative Home Expressions - Mount Sinai, NY
L.I. Staging/Decorating

Debra ~ You will find so much information on here - just be careful you don't become addicted!  Thank you for your kind words, and I hope you find something here that can work for you.

Jan 21, 2009 10:16 AM
Kathy Nielsen - Marietta, GA
Atlanta Georgia Home Stager

Great tips, Kathy.  Not sure how I had missed this one.  Thanks for sharing!


Kathy N

Jan 21, 2009 11:12 AM
Anne West
Coldwell Banker - Chicago, IL
Your Guide to Real Estate on Chicago's North Shore

Kathy- Thanks for the kick in the pants...I just wrote a press release, sent it to my local paper and they called to interview me for a story!


Jan 21, 2009 01:00 PM
Kathy Passarette
Creative Home Expressions - Mount Sinai, NY
L.I. Staging/Decorating

Kathy ~ Thank you!  Maybe something here will work for someone else too (tailored to their business).

Anne ~ Excellent!  That's great!  Keep it up!

Jan 21, 2009 10:00 PM
Laraine Shape
Comey & Shepherd Realtors - Glendale, OH
Selling kitchen at a time

Girl - would you look at all those comments?  98!  YOU GO!  You really hit on a 'live' one.  Keep up the good work.  Ralph

Jan 24, 2009 09:29 AM
Kathy Passarette
Creative Home Expressions - Mount Sinai, NY
L.I. Staging/Decorating

Ralph ~ Thanks! And now it's 100!  A nice round, even number.

Jan 24, 2009 05:06 PM
Terrylynn Fisher
Dudum Real Estate Group - - Walnut Creek, CA
HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc.

You know a good topic when you write one, eh...  good thought provoking and reflective topic.  Thanks for the journey.

Jan 25, 2009 05:47 PM
Kathy Passarette
Creative Home Expressions - Mount Sinai, NY
L.I. Staging/Decorating

Terrylynn ~ Sometimes I get those flashes of inspiration and I'm off! : )  Thanks for coming by!

Jan 26, 2009 01:05 AM

Thanks Kathy for the wonderful tips! I have been looking into ways to get more exposure for myself and these are excellent ideas.I am also looking into doing realtor presentations but it seems most of the big firms out there have in-home I am looking at some smaller firms.What do you think?

Jan 26, 2009 03:30 AM
Kathy Passarette
Creative Home Expressions - Mount Sinai, NY
L.I. Staging/Decorating

Zeeshan ~ Thanks for coming by and commenting!  I think you should give it a try and see what happens.  You'll never know if you don't try! : )

Jan 26, 2009 07:22 AM

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