Ever since I became a licensed realtor I’ve always run a newspaper ad.
It’s just been one of those things that I’ve done automatically without any thought to how it affects my business, if at all.
I haven’t received any valuable calls from my costly newspaper ad in a few months now. This fact alone should be enough to make me drive down to the newspaper, bust through the doors, and shout “CANCEL THIS NON-PRODUCTIVE, MONEY WASTING AD!”
The truth is, I spent about a month trying to justify the advertising and the generous part of my budget that it encompassed.
My clients have told me that I do not have to advertise their listings in the newspaper (newspaper advertising is featured as one of my marketing strategies in my listing presentation), they don’t think that it works, and are happy to see their listings actively advertised online.
So why did sending in that final “cancel my ad please” email bother me so much?
Is it something that I’m holding on to “just in case” like a warm blanket, or other comfort item?
Am I worried that the public won’t see me and will think that I’m not selling Real Estate anymore?
Or……was it just an ego thing?
Do I just like the feeling of opening up the paper on Saturday morning to see my smiling mug?
In any case, the ad is now cancelled for the second week in a row and I feel great! I have so many new ideas for advertising and finally a budget that I can throw behind them!
Maybe I’ll go back to newspaper advertising after a while, but for now the future looks shiny, digital, and well-funded!