To YouTube or Not to YouTube...that is the question!

By
Services for Real Estate Pros with Reel Productions TV- Real Estate Video

OK, so after much debate, both in person and online, I have decided to open up this dialogue on Active Rain.  Posting real estate video on YouTube has become a hot button topic and here's why.  There are a number of people out there who believe that YouTube is a great place to post their real estate videos and other who warn against it for various reasons.  I highlighted the major pro's and con's and would then like Active Rainers to chime in.

PROS

-More visibility for the video

-Guaranteed eyeballs

-Title of video in YoutTube helps in SEO results

-Mass marketing 

 

CONS:

-No control over video once it is released to YouTube

-Non-relevant and sometimes, inappropriate videos follow real estate video

-Non-qualified eyeballs watching the video

-Once the viewer is done with your video you've lost them in the YouTube world 

 

What do you think?

UPDATE:  Be sure to check out the comments below...they offer a lot of great insight, tips and ideas on how to 'work' YouTube.  Thanks everybody! 

 

Reel Productions TV

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Groups:
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Real Estate Video Marketing
Active Rain Virtual Tours
Audio & Video Q&A
Marketing Services & Tools for Real Estate
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Rainmaker
1,035,571
Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F

You can post the YouTube video directly into your blog.  I think it is better to do it this way.  Most people on YouTube are just goofing around and are not real estate buyers.

Jan 12, 2009 05:56 AM #5
Rainer
22,720
John Villella
All Pro Home Inspection & Household Environmental Services, Ltd. - Buffalo, NY
General Manager - All Pro Home Inspection

Tara,

I currently have a few youtube videos live.  I have found my SEO on my website improving since linking the youtubevideos to a page on my website.  You can also tape and post a video and use the URL link from youtube in any email campaigns you send out to clients or prospects.

Here's a tip that was provided to me - ensure you put a title and credit slide at the beginning and end of your video.  Everything will be in the embedded code for the video and protects your video from others claiming it. 

FYI - you should have "Windows Movie Maker" on your laptop or desktop.  It's basic software, easy to use and it'll get you off and running. 

Bottom line is youtube will get you extra exposure for free.  You'll need to play around with the key words and the short description is important so you reach large audiences.

Good Luck -

Here's to your best year ever, may everything you touch turn SOLD,

John Villella, Your Personal Building Consultant

www.allprohomeinspection.com

   

Jan 12, 2009 06:01 AM #6
Rainer
35,624
Chris & Karen Highland
eXp Realty - Frederick, MD
Integrity, Experience, Enthusiasm!

The tool itself is better when you embed it into your blog or website. There are other videos on youtube that can be put into your blog as well, like tutorials from industry youtube sites.

Jan 12, 2009 06:10 AM #7
Rainer
292,557
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate

Thanks for the interesting discussion.  I haven't tried a YouTube but use videos for marketing.  I think it makes more sense to keep them on our blogs, websites etc. but it is interesting to hear that some Realtors feel they are getting so benefit from doing this.

Jan 12, 2009 07:41 AM #8
Rainmaker
557,959
Jeremy Blanton
Myrtle Beach Homes Blog - Myrtle Beach, SC
Myrtle Beach REALTOR®- myrtlebeachhomesblog.com

I really enjoy the exposure I get on youtube, but don't care for all the crazy junk that can follow my videos

Jan 12, 2009 12:34 PM #9
Rainer
162,754
Fred Light
| Nashua Video Tours - Nashua, NH
Real Estate Video Tours for MA and NH

I would never embed a YouTube video anywhere that 'matters"...  for all the reasons outlined above.

HOWEVER, if done correctly, YouTube videos (and others as well) do show up in search results, and although the link back to your site doesn't 'count'  as any "Google juice" (nofollow tag), it still provides a path for a viewer to get to your website.

Sellers also react positively to having their property put on YouTube... mostly I think because it's a widely known site and the perception is that it has a lot of visibility. There's some value to that as well. Much of appeasing sellers is about a little smoke and mirrors too....  the same is true with vanity domain names and single property websites.  They LOOK good to the seller.  The perception is that they work.  The reality is they really don't.

I upload every video to at least TWELVE websites for the same reasons outlined above.  However, on Realtor.com, the MLS, etc., the video that is seen is not linked to YouTube.

To me, it's all about eyeballs and exposure... the more the merrier!

Jan 12, 2009 12:36 PM #10
Ambassador
891,130
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

I don't see the reason for the debate.  There are some great platforms, and YouTube is one of them.  Would I post a home video on YouTube?  Absolutely.  Would I use that as the embedded video on my site... absolutely NOT.  I would use something more real estate specific. 

What it comes down to is that most of the people that view the property video will be on one of the place I embedded it.  YouTube viewers will be bonus viewers.

Jan 12, 2009 01:47 PM #11
Rainer
61,449
Tara Jones- Atlanta
Reel Productions TV- Real Estate Video - Dacula, GA
GA

GREAT comments, everyone!  I think the debate comes in because I have had several real estate professional tell me they were less than thrilled to see the "other" videos associated with theirs on YouTube.  There was also discussion at Inman as to whether more eyeballs were better than qualified eyeballs.  Since it takes time to place your video, get the embed code, etc...is the effort worth the reward?  I'm still seeing both sides.  Keep the comments coming!! Thanks, again for your contributions :-)

Jan 12, 2009 11:46 PM #12
Rainer
23,066
Lisa Hoffer
EXIT Realty Advantage - Pensacola, FL

Loved the post. I'm also considering you tube, I've enjoyed reading all the opinions.

Lisa

Jan 13, 2009 08:40 AM #13
Rainer
61,449
Tara Jones- Atlanta
Reel Productions TV- Real Estate Video - Dacula, GA
GA

Glad to hear it, Lisa.  As you can see, it comes down to opinion...no right or wrong.  Just be informed on both sides before you make a decision.  

Jan 13, 2009 10:20 AM #14
Rainer
23,066
Lisa Hoffer
EXIT Realty Advantage - Pensacola, FL

I just took the leap.  I've posted a listing on YouTube ~ I was surprised at how easy it was.  I'll keep you posted if I have any bad experiences from using YouTube.  Hopefully it will be more exposure for my sellers and myself : )

Have a great day~

Lisa

Jan 13, 2009 11:31 PM #15
Rainer
61,449
Tara Jones- Atlanta
Reel Productions TV- Real Estate Video - Dacula, GA
GA

Great, Lisa!  Please keep me posted.  I will be interested to hear. 

Jan 13, 2009 11:43 PM #16
Rainer
18,775
Carlos Delgado
Re/max - Chicago, IL

Always YouTube if possible.  More hits on the video, the better chance someone can get to it from Google.

Jan 14, 2009 10:47 AM #17
Rainer
61,449
Tara Jones- Atlanta
Reel Productions TV- Real Estate Video - Dacula, GA
GA

Thanks, Carolos.  I love everyone's different opinion on YouTube...this is really interesting to see everyone's point of view.  

Jan 14, 2009 11:30 PM #18
Rainmaker
1,965,867
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

In advertising, in marketing  you want to achieve two objectives.  REACH as many people as your can, do it as FREQUENTLY as you can. To say You Tube eyeballs are qualified or not...you want reach right?  The more eyeballs, the better.  Someone watching a local community video..not just a local real estate video, spreads the word about your burg.  They now have a seed planted in their head about your area...it was not there before. They may never come here and forget about the place.  At least you got more exposure and some of these hits will generate into a sale or something positive.  Its like using a single shot gun or an automatic.  Give me the automatic and let's start broadcasting to a slew of prospects...not just one at a time or worrying about whether they are qualified or not eyeballs. The stuff we market is not classified or restricted. Make it a free for all and promote everyway possible.

Jan 17, 2009 12:49 AM #19
Rainer
61,449
Tara Jones- Atlanta
Reel Productions TV- Real Estate Video - Dacula, GA
GA

Andrew-  I think the point most were trying to make to argue against YouTube was that they were not having a positive experience.  Mainly because after their video aired the four others that popped up automatically would sometimes be offensive (adult entertainment in the community, etc.)  Thus, negating their effort to have effective and positive advertising in the marketplace and ultimately landing sales and clients.  In fact, just the opposite occurred...some had to go as far as to apologize to clients because they directed them to YouTube to watch their video in the first place.  

Again, I think both sides have strong points and many have outlined better/more effective ways to handle YouTube above.  Now it comes down to choice for the individual agent/broker/business owner.  Thanks so much for your contribution! 

Jan 17, 2009 02:44 AM #20
Rainer
52,429
Julie Nelson
eXp Realty - Austin, TX
Smart real estate.

So I am just starting out on the video path.  I did a few professionally shot videos now am concentrating on good ol home grown video.  I am using youtube for 2 main reasons:  it's easy and Perry Henderson does a ton of videos and he has 172 on youtube (he's probably at 180 now and will correct me) and I figure why try something else when I am such a video newby (if it's good enough for Perry, it'll work for me).

Jan 24, 2009 04:02 AM #21
Rainmaker
97,624
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

Hi Tara; If you are doing video no point in leaving YouTube out of the mix.  It's not as if it costs anything to post there!  The more the merrier in my book.

Jan 24, 2009 10:09 AM #22
Rainer
61,449
Tara Jones- Atlanta
Reel Productions TV- Real Estate Video - Dacula, GA
GA

Julie-  Good for you diving into your own video production.  I wish you well and please feel free to contact me if you have any questions along your journey.

Eileen-  True, it doesn't cost anything monetarily but some agents felt they lost credibility (and one almost lost a client!) over the smut that followed their video.  That was the main reason the discussion came about.  Thankfully, I think the comments above help illustrate how to avoid those follow-up videos and a potential PR nightmare for agents.  Thanks so much for your comments :-) 

Jan 24, 2009 10:45 AM #23
Rainer
18,005
Betty Fletcher
Fletcher Property Management Inc CRMC® * www.FletcherPM.com - Little Rock, AR
MPM, RMP - Little Rock Arkansas Property Manager

Tara - I've never used YouTube and so appreciate the discussion.  Good to know others thoughts and experiences before jumping in.  Thanks for starting the discussion.

Mar 01, 2009 01:57 PM #24
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