I recently found an article that I'd clipped from early last year. Thought with all the New Years Resolutions this would be timely to review.
The survey reinforced a fact that I've always believed to be true. The more home photos used to advertise a property the better! Consider the information that they provided in the survey:
- A property with a single photo spent 70-days on the market (DOM) on average. In contrast:
- With six photos, the DOM fell to: 40
- With 16-19 photos, the DOM was down to 36
- With 20 photos, the DOM was as low as 32
"And there's more.... Listings with one photo sold for 91.2% of the original price. Compare to listings with six or more photos, which sold for 95% of the original price. Put this information to work for your upcoming marketing & sales efforts" 1.
Net/net, the information is very telling. I personally strive to provide at least 25-quality photos for each listing, trying to avoid smaller bathrooms where possible as their difficult to photograph. I consistently take photos throughout the listing & will replace those of poorer quality & composition. Set a new standard for yourself & you'll rise to the top of your competitive marketplace.
1.Daily Real Estate News, Realtor Magazine Online, RISMedia, Gar Benedick, 4/1/08
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