Avoid these simple mistakes that will limit your focus and success (Follow-up to Tune up post)

Services for Real Estate Pros with Malfi Marketing Solutions ~ for real estate professionals



In my last post I talked about giving your business a tuneup and some of the areas for you to focus on to accomplish and meet success -Learning, Social Media, Networking, Connecting with Clients, and Having a Marketing Plan. 

At the end of that post I talked about how to make these tasks work by Programming your Brain (many of you picked up on and suggested in your comments that they be step 6) with a focus on Positive Attitude and being a catalyst for change.

In this post, I am carrying through on that theme and positive message to yet again illustrate the need to make having a positive attitude a focus of your business.

Let me ask you - Do you still remember your 2009 resolutions and goals that you set?  Are you still following them?  Resolutions and Goals should not simply be typed up on a piece of paper or blog, they should be a living, breathing commitment by you to you with the intention of making them  a part of every day and every interaction you have with your clients.

Sure you can have tools - and use them and you can have goals - and focus on them but if you don't have the right attitude and the focus to keep these tools and goals a part of your every day business and every transaction they won't help you for long.  Here are what I consider easy ways to keep inspired and having a positive attitude when it comes to your business goals:  


1. Set a Daily Plan - Have goals that are well defined. Daily Plan

We all want and desire to have a thriving business but unless your goals are clearly defined you'll most likely find yourself taking on too much and not truly accomplishing the things you want and need to.  Imagine, take chances and take action to achieve them.  Look at your goals and resolutions that you set for yourself - now, break them down into "workable"lists.  Having time frames attached to your goals will help to keep you more focused and you are more likely to stick with them and achieve them.  Have you ever tried to lose weight - did you think or actually lose all the weight at once?  No, you set a plan, followed it each day and took one step at a time to get there.  Look at these mini plans (that are a part of your BIG plan) and think to yourself each day - what daily actions will I take that will lead me closer to achieving these goals. 

Cluttered Desk

2. Get organized.

Part of having a good plan is being organized and removing the clutter from your work space and life.    Have you ever noticed that the more cluttered your space is the more unproductive and more overwhelmed you feel?  Set aside some time to go through all the papers on your desk and in your office.  I learned early on that if I set up folders immediately that are clearly marked it did wonders for having a clear mind and vision to achieve my goals and complete my daily tasks.  I recommend either ending your day or starting your day with 20 minutes of organization time - create your to do list, file things away and have the things you are "currently" working on within reach.   This simple step will do wonders for your focus each day and I know you will be feeling more productive than you would with a cluttered work space.


To Do List

Speaking of your "to do" list - does it have too much on it?  Do you find yourself working crazy hours and feeling like you got nothing done at the end of your day?  You my friend need to prioritize your list and ask yourself what "must" get done and work within reasonable deadlines.  If your work is assisting others then be sure to set reasonable deadlines and do not take on too much - speak up about what you can do and when you can do it - it will speak volumes to your clients and will build your credibility and trust with them.


3. StrengthsWork with passion and work with your strengths

Sometimes we are doing work that we don't truly love and that creates a lot of frustration and wasted time.  We can find ourselves spinning our wheels and procrastinating because we have too much of the stuff we don't enjoy doing.  This is the perfect opportunity to delegate and/or hire someoneto do those tasks that will allow you to focus on what you truly love doing and feeling more productive and satisfied, not to mention successful.  This is also a perfect opportunity to realize strengths of your associates and colleagues.  Perhaps you can have them assist you with something they specialize in for an exchange of services, or you can team up with them to deliver services to clients.  I know this is an area that is a major focus of my business for 2009. Like minded


4. Associate with like minded (positive) people

You've heard me talk about this enough to know that this is an absolute MUST in any business.  Why would you choose to spend your valuable time with someone that is not supporting you, encouraging you and rejoicing in your triumphs?  Having a great attitude and working with like minded people will elevate your business to new heights and you and your clients will feel it - just think about how that can attract more opportunity.


5. Constantly reinvent and re-energize yourself

We all can become stuck at times and find ourselves accepting things the way they are instead of changing things up - we become comfortable and because we are not truly focused on our goals and to do tasks, we are overwhelmed.  Ask yourself what do I need to change to feel better about things?  Is it simply getting organized?  Changing the look, feel or message of your website or blog?  Setting a schedule for yourself to write, network, or make phone calls?  Take some time to exercise, read a good book or do something outside of work that will re-energize us which will ultimately bring a new vision and energy to our work. 

We all have that feeling of "I have so much to do and I have to do it all" but we have to accept that we toolscan't get it ALL done unless of course you're some kind of superhero.  We have families, friends, and events that also pull at our time which is why it's so important to identify those important tasks so that we are feeling we are accomplishing and moving our businesses forward. 

I'm a huge fan of technology and use it in every aspect of my life but I also realize that I have to use them wisely so that I am accomplishing my daily tasks.  I have gone as far as establishing times in my day to check in on my social networks, write my blogs, read and comment on AR posts so that I also have designated time to accomplish the tasks I have from my clients as well as the tasks I have established for focusing on my business.


Clear Vision


We get great results when we are positive in attitude and action and have a clear vision of what we want to achieve by using our time, money, resources, energy and technology to get us there. 


What are you doing to stay focused so that you achieve success with the goals you set for yourself?



Ready to take your Marketing to new levels? 

Anne Marie Malfi ~ Malfi Marketing Solutions.com ~ Copyright 2009

Upcoming Events: 5 week interactive webinar series, Branding Sanity, starting February 23, 2009, brought to you from a partnership between Anne Marie Malfi and Rebecca Levinson of Real Skillz.  Visit   http://brandingsanity.blinkweb.com/ for more details and to register.  Look for more joint webinars from us addressing branding and marketing.

Marketing Training Sessions: In my blog I often share with you ideas for online and offline marketing and many of these trainings will take the information I have shared and provide more detail on how you can achieve great results with your marketing efforts.  Stay tuned for more details coming soon.

Training/Consultation:  Whether you are looking for the best places to market your listings, promote your services, CRM and lead capture services, or website and blogging platforms to use in your ongoing marketing efforts, partner with Malfi Marketing Solutions to lead you in the right direction.  Hire me for 1 hourand I will educate and share with you any resources regarding these topics that you can do yourself.  I have spent countless hours researching and using many sites, software and services that may benefit your business.

Marketing Partnership Program: If your brokerage would like a program specifically designed for your agents, please contact me via email or my website.  I would be more than happy to create service plans and rates that will benefit your agents so they are spending their time and money on marketing efforts that will produce results.

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If it's not evident to you by now, consumers are very knowledgeable and computer savvy and are using the Internet to not only search for homes but for real estate agents and real estate professionals who they feel are like minded and can lead them to the results they are looking for.  

As we all know, there are only 24 hours in a day to get it all done...are you focusing on the right stuff to grow your business and meet your client's needs? Contact us today to get started!

Ready to take your Marketing to new levels? Anne Marie Malfi ~ Malfi Marketing Solutions.com ~ Copyright 2011




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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Ryan Shaughnessy 04/20/2010 04:15 AM
ActiveRain Community
Pennsylvania Bucks County
The Art Of Marketing You
Building Your Niche
ABC's of Real Estate Marketing
Marketing Services & Tools for Real Estate
Diary of a Realtor
marketing tools
positive attitude
like minded people
malfi marketing solutions

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Stephanie Hall
Keller Williams Realty - Madison, MS

Awesome Information...I all about staying on top of things!!!

Jan 19, 2009 08:07 AM #1
Tamara Dorris
Master Your Market Real Estate Coaching - Carmichael, CA

Hi Anne Marie,

This one should get a Feature for sure!
Great advice and great writing. Also, LOVE how you incorporated all the photos.


Jan 19, 2009 08:18 AM #2
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Anne Marie,

Great info.  Now I just have to use.  Thanks.  I will subscribe to your blog soIlearn more. Have a great day!

My role as an educator/trainer is helping other professionals to be THE BEST in their field and marketplace.  If I can assist you in any way, contact me. 

Mary Yonkers  814.881.7548 http://www.linkedin.com/in/maryyonkers

Alan Kells Schools of Real Estate Inc  412.967.9000 www.alankells.com

Jan 19, 2009 08:18 AM #3
Karyn Smith Woody
Harry Norman Realtors - Blairsville, GA

Hi Anne Marie,

I agree, this is a great post! Thanks for the information! Karyn

Jan 19, 2009 08:19 AM #4
Laura Monroe
Inman News - San Francisco, CA
Dir. of Industry Engagement & Social Media

Hi AM~ I'm parked for later..and bookmarked too:) looks good!

Jan 19, 2009 08:31 AM #5
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Anne Marie, you have done it again. So much meat in this post to digest. The use of to do lists and limiting the number of items on them really helps you focus. Also technology is used to leverage your time. You've got all the points right here to take those new year's goals and implement them.

Jan 19, 2009 09:17 AM #6
Tony & Darcy Cannon
Aubrey and Associates Realty - Layton, UT
The C Team

Great post!  Well put together and great information!  Thanks for sharing with us!

Jan 19, 2009 09:17 AM #7
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Herrington Realty - thank you - so happy you found the information helpful.

Tamara - LOL - you are still my biggest cheerleader - perhaps I should offer to give you some more helpful information to create the good vibes like last time?  So happy to have you visit and congrats on getting the video onto your website.

Mary - thank you and how nice of you to subscribe - I always love having regular readers who visit often and contribute - it's how I continue learning.  Thank you for the information on your training as well.

Karyn - thank you - so happy it was helpful.

Laura - LOL - you are free to park any time - just as I do on your posts - always inspiring and full of info - isn't nice to share and exchange info so that we are all successful?

Gary - awww shucks - yes, lots of meat but worth taking to heart to stay focused on what's important.  I agree - limiting your list is key to having the right focus and feeling productive and that darn technology can really be a trap if we let it - the key is balance and using it for good :)  Thank you Gary!

Tony and Darcy - thank you - so happy you found it helpful and informative.

Jan 19, 2009 10:03 AM #8
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Anne Marie- I love it and your work is absolutely top shelf:-)  YOu are genuine inside and out and I am glad to be associated with such a wondeful professional.

Brokers:  Great post to print and distribute to real estate agents in the office.

Jan 19, 2009 10:09 AM #9
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Anne Marie:  What a great post !  Your attitude is just so positive and uplifting.  As was suggested above, this post deserves a Gold Star and to be featured.  Thank for sharing.

Jan 19, 2009 04:28 PM #10
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Another excellent post - and congratulations on your new venture.  It is about time that you started sales training/coaching.

Jan 19, 2009 07:03 PM #11
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Rebecca - Your words and attitude always inspire and encourage me and so happy I can do the same for you.  I appreciate that you can see the "real" me  and I thank you for making our association such a blessing to me.  I do hope brokers will print and use this post as well as my tune up post in their training classes and to remind all agents of the importance of focusing on the basic things to be successful.  Talk to you soon!

Karen Anne - thank you - that means a lot coming from you and while the post was not featured - I'm still pleased to share the information that I feel is so important to be successful.

Ryan - thank you my friend - btw, love the pic :) Yes, I am venturing into training and coaching - revisiting some of my roots from back when I did training - just a different industry - but I think it's where I can provide great value to those I work with - training, consulting, advising and carrying out the work for agents and real estate professionals I partner with - one stop shop huh?

Jan 19, 2009 10:45 PM #12
Margaret Oscilia
Creative Concepts-Home Staging and Contracting, Salem Oregon - Salem, OR
Home Stager, Salem Oregon

Wonderful post -- each point is important, but the one that hit home to me today is associating with positive people!  One realtor I work with is so negative that I find it effects my entire day!  The biggest problem with her business is not the market but her outlook which controls many positive steps she could take.  (Think it's time for me to refer her to someone else!)  Anne Marie -- you are always sucha positive and innovative resource - I think it's wonderful that you are doing a webinar!!  Look forward to hearing more information!

Jan 19, 2009 11:42 PM #13
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Hi Margaret!  Thank you - Exactly - associating with like minded people - must be why I like working with you.  It is a very hard thing to work with someone that takes away your energy and sometimes we have to make hard decisions but they end up being the best ones for us and our business.  Thank you for your fabulous and uplifting comments.  I am very excited about the upcoming webinar and taking my business model into the training and consulting arena - what I like is that not only can I share information and guide my associates but I can carry out the tasks for them - I get to do 2 things that I love.  I hope all is going great for you - sounds like you've been busy and hope that means you'll be needing more support :) ~Anne Marie

Jan 20, 2009 12:25 AM #14
The Rains Team
Keller Williams Realty Atlanta Partners - Hoschton, GA
A higher standard in real estate

Anne Marie:

Great post with some many helpful tips on how to stay focused and positive on accomplishing the goals we set. I agree that we should break our goals down into manageable pieces and set reasonable deadlines to accomplish them...otherwise we are likely to get overwhelmed and end up not accomplishing anything at all! Also, great advice on starting or ending your day with 20 minutes of organizing...that's a great tip because when things pile up and your office and desk get more and more cluttered it's very hard to be productive. This is definitely going in my bookmarks.

Have a great day,

Anne Rains

Jan 20, 2009 02:29 AM #15
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Anne Marie this is really excellent. I am sure that whoever works with you must really see an improvement in their business!

Jan 20, 2009 12:57 PM #16
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Hi Anne - thank you, yes, not breaking down your goals will be quite overwhelming and having you feel that you are not accomplishing what you set out to.  So happy you felt it was bookmark worthy and hope it will help you keep focused on your business.

Bill - thank you and from the feedback I receive I would agree.  I not only try to provide advice on marketing but I actually partner with my clients to carry out those tasks to ensure their success.

VA - thank you - I appreciate you commenting

Jan 21, 2009 12:55 AM #17
Glenn Roberts
Retired - Seattle, WA

Two amazing and helpful post with so much information for us to digest and apply. Thank you again, Anne Marie. 

Apr 20, 2010 04:18 AM #18
Glenn Roberts
Retired - Seattle, WA

Two amazing and helpful post with so much information for us to digest and apply. Thank you again, Anne Marie. 

Apr 20, 2010 04:18 AM #19
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Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA
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