During a sales meeting today in which advertising strategy was the entire topic, the thought came up as to whether or not the print media (newspapers) were a dying breed. Of course, after identifying our target market, we strategized as to where to get the most bang for our buck, especially since that budget was being cut also. But, being in the building and real estate business (primarily land/lots that the company owns) it was important to try and get more traffic in the door in this market that we are in right now. In mentioning that the internet was the prime place to target, there was then a differing of opinions on the newspaper advertising. We went around the conference table and polled whether or not each individual still read newspapers. It was kind of interesting in that most of us in the room are boomers, or older. But, several stated that they read onlya newspaper. I, of course get almost all of my news & information form the internet, and have done so for the last 10 years. A couple others stated they got their news, etc. from both sources, internet & newspapers. But, in light of the recent internet article stating that newspapers are dinosaurs and will become a thing of the past, I am curious as to what others think......? Is it still worth it to advertise in the printed media? Does the local market impact that decision? I'd love to hear from others out there what they are doing or what your opinion is...........
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