During my daily 'Expireds Watch' I came across a perfect example of just how inept some Realtors have become within the current world of Real Estate.
This simply blows my mind.
Roomy, updated cape cod home on over an acre. Large ultra modern eat in kitchen. Huge LR/DR area plus extra LR/FR. 1st floor bath & bedroom. Air conditioning and furnace 2 years old. In ground pool off of kitchen. Replacement windows, 2 car detached plus 1 car detached garage, plus an attached carport. Country living at an affordable price.
The home was on the market for 190 Days.
And...*drumroll*... the pictures with the listing at the time it expired:
Surely...once it's relisted, they'll add more photos??? The description SCREAMS out in despair for more pictures!!! They MUST get it right second time around??? RIGHT??? Let's see what's there now!!!
24 Hours Later...relisted...by the SAME agent:
WOW...what a change!
Where are the pictures of the LARGE ULTRA MODERN kitchen???? How about the HUGE LIVING ROOM AND DINING ROOM??? Let me see the EXTRA LIVING ROOM AND FAMILY ROOM!?!?!?! What about the 2 DETACHED GARAGES?!?!!?! What about BEDROOMS???? Umm..most people want to see them too, right???
Looks like another 190 days awaits. I tell ya, if it wasn't relisted immediately, it would have been a primary target in my books.
How this type of stuff continues is mind-boggling. Open your eyes if you are looking for new business, especially with expireds. Sometimes all you need to do is look for photos, or should I say, LACK OF PHOTOS!!!
What do you think the first thing to go through the consumer's mind will be when they see this???
'Hmmm...the house must be a total MESS to not show the inside.'
I know I would definitely come to that conclusion and I've heard many people state the same exact thing when they are telling me about properties they have looked through. I can't believe how many experienced agents still let this stuff happen. This example is from someone with close to 30 years in the business. It is quite amazing....and quite sad.
If you can get to a listing like this, before it relists...you've got one helluva advantage right at the door. Explaining the need for photos should be a no-brainer. Documentation is all over the Internet about the importance of photos and Real Estate listings. Find those sources, use them, and wake up these sellers!!!!
Finally, all I can say, from what am seeing in our MLS, I can only assume it's a national example as well. Keep your guns ready, and spot these targets...because you're going to have plenty of opportunities coming your way if this trend continues.