Century 21 drops TV advertising; moves $ online

By
Services for Real Estate Pros with Zillow

Huge news today from Century 21 -- they are dropping all TV advertising in favor of online advertising. This is a big validation for those of us in the online media business, as we've been arguing for years that marketers should spend their budgets where consumers are. Kudos for C21 for making this very bold move.

More on Zillowblog where Greg Schwartz (our head of ad sales) discusses why Century 21 drops TV advertising.

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