I write a monthly newsletter for my customers, prospects and folks I network with. The challenge as anyone knows who sends out a newsletter is ... how do I position my messaging, with attention grabbing subject line, that entices people to read further.
I had fun with my January issue this year as I'm getting tired of all the negativity in the news, and especially about housing and construction as compared to Wall Street, we really have a good story for 2008. Decided this story was worth sharing with you. Here is the intro and beginning of the featured article ... and you can read the rest online on my newsletter archive page.
What's in a Number?
Numbers can tell a story and help us communicate messages. Sometimes it's good news, other times bad news. Unfortunately in our culture, bad news captures more interest, so the media delivers more bad news than good. Are you tired of all the bad news?
The good news is there but you have to look for it. It's your outlook that will make a difference so in 2008, why not start seeking out what's good? There really is a lot of good news in real estate today. This month's feature article summarizes the key messages found in Remodeling magazine's 2008 Cost vs Value report.
Your perspective influences how you process information. Let's start with some comparative scenarios for home investments and what happened in 2008.
- With $250,000 in the market, you're lucky if you only lost 30% ... ending with $175,000
- A $250,000 home after applying the national average, lost 7% ... making it $232,500 today
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- A $25,000 car, after 5 years might lose 75% of it's value ...and be worth $6,250
- $25,000 invested in smart home improvements, could recoup 75% of the cost ... and be worth $18,750 (almost $24,000 with 5% appreciation/yr over 5 years)
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