Coldwell Banker or REMAX?? Looking for opinions on these two distinct different proto types!

Real Estate Agent with Re/Max South County

Having worked at a Coldwell Banker office for my first year in real estate, I felt like I was ready to take the plunge a year later, to a "desk fee" generated office.  I chose a local office and dove in, at Coldwell Banker I sold 51 properties in 2007, at Remax I sold 35 properties.  I made more in commission at Remax, but paid out more in expenses.  Commradarie, intimacy, teamwork, is what I missed most about Coldwell Banker, at REMAX I was a loan ranger/a lone agent. 

Does anyone have a story to share about their experience at different real estate offices?  What do you prefer?  Desk fee?  referrals and leads?

Thanks, I am curious how other's feel about these different agencies, especially in this market.



Posted by
Sandy Bliven, your 24/7 e-PRO Concierge!
Named #1 Realtor in State RI for Coldwell Banker 2011 & Recipient of"The Circle of Excellence Award" - 3rd Top Producer in South County and e-PRO Certified Concierge.
I am available to my clients 7 days a week. My services do not end after the closing.

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Market Trends
house for sale
coldwell banker
desk fee

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Audrey June-Forshey
RE/MAX Realty Services - Darnestown, MD
GRI, Gaithersburg, MD

I have been at RE/MAX for 19 years.  I am too set in my ways to change now.  We have a very social office.  Funny, I can go out and be as social as I want, and when I want my own time and privacy I just go in my office and shut the door.   We do a lot of social things together, but have a big office, 120 agents.   I like being able to control my expenses and my schedule.  I guess in different areas it may be different.  I was at Coldwell Banker back in the 80s when I was new, I didn't learn a thing from that manager or office.  I learned how to be an agent when I came to my RE/MAX office? Funny how things are so different?  I wish you the best on either decision, I think the people make the office, not the name brand?


Jan 15, 2009 12:58 PM #5
Kari Battaglia, PA
RE/MAX Palm Realty - Venice, FL
Venice FL Realtor - RE/MAX Palm Realty

I been in real estate for over 15 years as a principal.  In 2008 I decided to become an agent.  I choose Coldwell Banker for the name and NO DESK FEES.  Even though you are not paying desk fees you are paying for it in the split.  I am happy I choose Coldwell and enjoy the people I work with.

Jan 15, 2009 01:00 PM #6
Linda DeRusha
Coldwell Banker Advantage - Garner, NC
Broker/Realtor, ABR,ASP,CDPE


It can not be ONLY about the money. How do you get along with your colleagues, what are the working conditions, where are you Happiest, and where do you have Peace of Mind? Ask yourself these questions and you will see clearly where you belong.

Jan 15, 2009 01:01 PM #7
Peter Balogh
Reis Realty Inc - North Miami Beach, FL
Reis Realty

As a brand new agent I started with Arvida which was absorbed by Coldwell Banker. The BEST training in the industry but the Split was bad. So I changed to Remax after my first year and stayed until I opened up my own office. Great MOVE!

Jan 15, 2009 01:14 PM #8
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Caldwell, Bettter Homes and Re/Max, I learned something from them all. Best listing presentation and initial training from BH&G. Lots of training and wort possible splits came from CAldwell. Most money, great satelite training and independence came from RE/Max. I went on my own 5 years ago and have never looked back.

Jan 15, 2009 01:23 PM #9
Joseph D. Federico
Donahue Real Estate Co. - Dedham, MA
Eastern Massachusetts Real Estate

Sandy-Thanks for the great post, I will check back often to see other remarks.

Feb 12, 2009 07:29 AM #10
Carmelo Oliveri

Ive been with Coldwell banker for 2yrs now and looking to switch over to Remax, CWB is very strict and have very little room to negotiate on listing commission, thus far lost 4 listings because they wont allow me to list at 4%.  I always say something is better then nothing and in the long run 4 more listings will generate 20-30 new buyer leads easily.  IVE HAVE IT WITH CWB

Jun 18, 2009 10:06 AM #11
Ginger Moore
Wilkinson & Associates Realty - Gastonia, NC

thanks for all the info. I am looking at companies also.  May try CB or remax

Dec 21, 2009 01:44 AM #12

Any suggestions for the Rookie Realtor?  I'm trying to decide between CB and RE/MAX.  100% at RM doesn't seem like the best without any business to begin with, yet leads from the beginning sound great. 

Apr 24, 2010 04:15 AM #13

As a new agent, Coldwell Banker is great.  They give you training, support, templates, direction, lots of leads and floor duty opportunities, and you have the brand recognition and reputation behind you.  If you are a go-getter, you will be able to generate a lot of leads from floor duty, open houses for your listings or other agents' listings, sitting at new home communities, marketing on websites, magazines, mailouts and more.  Overall I think it is a great company and I did well with Coldwell Banker; but I think ultimately I would have made more money with RE/MAX becasue paying i.e. $1,500 in desk fees, a month, is a lot less than paying 50% to 70% of your commissions. I typically worked 6 or 7 days a week (by choice) with little to no vacation time to stay in the higher percentage commission split.

Your choice realy depends on what you are looking for and how hard (or how smart) you are planning to work to get it.  I liked having a positive working environment and support, but I am also in it for the money so I can support my family.  Ultimately, when I made more in my commission split, I was more motivated and made more money, vs. when the time of year came around that the commission split would reset (which it did every year), I was less motivated.  I am now starting my own firm, but I will always remember the professionalism of Coldwell Banker and I plan to adopt the best of both worlds when/if I hire any agents to work under me.

Jun 02, 2010 03:20 PM #14

I was with another company for 4 years and have been with CB now for 6, I honestly cannot say enough about it..... We have the very BEST manager, it is not unusual to recieve 15-20 very informative emails daily from her..... and Training..... the very best.... you could almost go to a training class in our office at least 2 x weekly if not more.

Our manager holds mini-meetings and hour or so and will train on any subject that we or someone suggests, the legal guidance we have is also top notch, he keeps us informed and up to date on all aspects of the legal side and to do's and not to do's, yes the commission split could be better but as long as we make a million in one year we have our desk paid for.... not difficult at all.

I also can't say enough about my fellow freinds/agents, they are the most helpful bunch of Realtors you could ask for in an office, everyone gets along so well and help each other no matter what the question or problem you may be experiencing and we have an office of 72 and I don't know of one that you would't like or even want to be a friend with, and that means so much when you get up in the morning and actually look forward to going into the office.

We have the busiest office in our area..... the norm is to always make our monthly goals and get rewarded by a nice night out to socialize and other events... I really feel like this is an extended family... I know we are not in the business to make friends but to make money, but it sure makes life a lot easier if you can have the best of both worlds.

I have been recruited by other Brokers and I appreciate it don't get me wrong but my answer to them is..... It doesn't get any better than this....


Judy Pribanic- East Regional Office- Murrysville, Pa.

Manager.... THE BEST......Audia Otto.......

Jun 18, 2010 02:25 PM #15
Mike Smith

I'm at a small 1-office brokerage that deals predominately with foreclosures and the number of provided leads are generous; however, constantly working with buyers looking for cheap bank repo's is becoming a bit tedious.  More obsticles to overcome in the lower price ranges, i.e., buyer credit issues, house condition problems, low-ballers, etc.  Plus the office is about 30 miles from my residence.  I'm contemplating making a move to Coldwell or Re/Max, both are close to where I live.... much better market area, higher average sale price, etc.  Having trouble deciding between the 2 companies.  Re/Max is a 75% split with $230/mo desk fee and you work from home (and I think the leads are a lot less).  Coldwell is a much lower split but no desk fee, and the office has many more agents and a positive "energy" to it.  The managers at both are experienced and great.  I think with the support, self promotion capabilities and no desk fee, Coldwell may be better for me overall  Decisions.....

May 14, 2011 02:06 PM #16
If you are a new agent, go with Coldwell Banker or Prudential. Once you know what you are doing and have a good client base, switch to Re/Max where you simply make more money. There's no reason for an agent to give up half or a third of his/her commission just for a friendly atmosphere. If you are looking to make six figures, it's a lot easier with Re/Max to reach that goal.
Jul 16, 2011 04:11 PM #17
Chiara Petro
Realty Executives Associates - Knoxville, TN
Your KEY to Home Sweet Home - Knoxville TN

Jumping in here a little on the late side...I've had my license less than 6 months. I'm with Coldwell Banker, and while my training was pretty good, I'm finding out there are also a lot of "holes" in that training. While CB says they give you leads, you aren't eligible for leads until you have several listings (in my office). As I understand it, each office is different in how they distribute leads. Floor time is the same -- each office has different requirements before you can have floor time and is also dependent upon how many agents in said office have signed up for floor time. And finally, even having a desk (in my office) is dependent upon having brought in X-amount of business.

That said, while I do like many of the agents in my office, I am seriously considering making a move. However, given the current real estate climate, I'm undecided if I should stick with CB for a few more months (at least until I have 1 or more closings -- as of this writing 2 clients I worked with have backed out of deals for financial reasons), or take the plunge and just move on regardless.

Decisions! Decisions!

(PS -- I found the thread while looking for differences between CB and RM via google)

Aug 29, 2011 06:09 AM #18
Ed Abrams

I moved from Coldwell Banker to RE/MAX Destiny in Cambridge 7 months ago. It was the best business decision that I ever made. My expenses are 50% lower at RE/MAX AND I get superior support and training. I also get many more leads from my listings. RE/MAX management at all levels is incredible and I am surrounded the best agents in my market. Everything that they do is focused on making me a better agent. If you are a mid to upper tier agent RE/MAX, in my opinion is the best brokerage to work for. I LOVE working at RE/MAX Destiny!

Nov 19, 2011 07:13 AM #19
Sam Parwiz

I used to own my own small brokerage 2000-2007 then went to a CB like company J. Rockcliff, basically the same as a CB, the owner was a former CB manager.  I worked at J. Rockcliff for 3 years while I found this company to be a great place to work. It’s like all broker centric models, the more you make the more they take.

 I joined RE/MAX Gold in April 2011 and I was so surprised to find out that the RE/MAX model is geared for top producing agents and the more money I make the more money I take home to my family.

Contrary to my prior beliefs and misconceptions of RE/MAX Agents, they all want to share information and help you. Also since consciousness is contagious it best to hang out with the top producers in the industry.  Moving to RE/MAX Gold was the best decision I have ever made.

Dec 13, 2011 10:12 AM #20

does anyone know anything about real estate one...far as fees and good or bad reviews?.......

Jun 29, 2012 06:48 AM #21
Sandy Bliven
Re/Max South County - Westerly, RI
e-PRO, Westerly RI Real Estate

I would not mind sharing my exeprience.  It depends on many things!

Jun 29, 2012 11:16 PM #22
Burt Moore

Real Estate is a second (sales) career for me, I retired from the first one. I spent ten years at Edina Realty before I moved to RE/MAX. I read many of the posts and several talked about their offices being "social". My office is as social as I want it to be. I don't go to work every day to be social, I go to work to list or sell houses. I can invite others to my house if I want social.

The company differences; RE/MAX hires producers with a track record. Other companies will hire you if you can fog up a mirror, it's all about the splits for those companies. 50/50 when they hire new agents and train them.

While Edina Realty is a fantastic company, I have NO regrets about moving to RE/MAX Advantage Plus nineteen months ago. I made some wonderful friends while I was at Edina, but my move to RE/MAX was based on the "bottom line".

After spending over forty years in sales, I can tell you that people do business with "people", not "Companies". 99.9% of my business comes from referrals and clients I have worked with in the past. I've never had someone say, Oh, I didn't realize you weren't with Edina anymore, I want to work with Edina.

It's all about being comfortable where you are, the environment at RE/MAX is not for everyone. You have to be a self starter in this business or you're not going to make it.

Good luck..............


Mar 13, 2013 03:02 AM #23
Bill Haran
RE/MAX Bill Haran Real Estate - Whitman, MA
South Shores Best Real Estate Agent

Your future in the real estate industry is based on what you put into it. However there is a training process that should happen your future in the real estate industry is based on what you put into it. However there is a training process that should happen and support. Your first year as a realtor will have many variables. If one asks for support or if the support is automatically given. These are important aspects. After you have the proper training then it becomes technique and how much you expect out of it. If you are very good with people and can Network and want to be in the elite category then it really does not matter where you are. Unless you are not truly being respected and if that is the case you need to switch what company you are Contracting with. I hope this helps

Mar 15, 2016 03:35 AM #24
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Sandy Bliven

e-PRO, Westerly RI Real Estate
Ask me a question
Spam prevention

Additional Information