There is amazing diversity of articles here on ActiveRain from an equally impressive group of folks in all areas of the real estate business. People create post from a broad range of perspectives covering all sorts of topics related directly, or indirectly, to the business as well as articles that have nothing to do with real estate at all.
How do you decide what to write?
Do you write what YOU want or what consumers want?
It seems that some folks are writing for the points. Plain and simple. Not many, but some (people, that is). That's fine. I'm steering away from the points issue - lots of controversy and too many other articles on them. Nuff said. And it's not what this is about.
My question resulted from looking at my statistics all the way to Post #1. I was curious to see what articles were commanding the greatest attention and if there was a pattern.
Are you paying attention to your articles that are getting the most attention from consumers and which are resulting in calls or emails, or the ones that garner the most points (i.e., those that get featured). I would expect you are writing about the things that you enjoy, for not doing so takes away the enjoyment of blogging and expressing views and opinions.
Is there value in writing for consumers? The statistics would suggest so. A few examples:
- Virtually every community article (San Marcos, Carlsbad, Cardiff, Encinitas, Encinitas) or post about a housing community (La Costa Greens, La Costa Ridge, San Elijo Hills) had thousands of clicks (not just views in the blog roll), in the range of 2500 to almost 11,000 for one very popular community. Exceptions were articles written in the last year or so tended to be in the 1500 to 3000 click range. Some of these got very few comments in contrast.
- Articles about buying, selling and those sorts of topics tended to garner 1000 - 3000 clicks.
- Market reports were usually showing 1000 - 2000 clicks (with fewer hits for more recent reports) so clearly there is consumer interest in having this information. Probably real estate folks too.
I don't know how these compare to other folks, and perhaps these numbers are not all that impressive. I was also curious about one consumer article on short sales back in 2007, to see how popular it was. Almost 39,000 clicks on that one, and many of the comments were from consumers which is not typical. Clearly this was, and remains, a popular topic.
The data supported what I had thought, that posts about housing, the market and communities were of greatest interest to readers, many of who I suspect are buyers and sellers. Yes, a number of articles written for the AR community got lots of hits, too. That's flattering, certainly, but the ones that are greatest interest are those that grab lots of consumer attention and provide what they actually are looking for.
Given we now know that "there are over 9 consumers hitting the site for every one member" (see Jonathan Washburn's terrific article from the other day) it pays to keep in mind what consumers might want. Yep, you can get lots of points for writing articles that get featured, but those may not be the big point earners if one considers clicks.
Why not take a look at YOUR statistics - the link is on the LEFT hand side of your blog on your profile page under your Points Summary.
What are YOUR big click earners? What article yielded the most clicks. Why not share it hear - it might be interesting for all to see.