The biggest mistake Realtors make on social networking sites

Real Estate Agent with Windermere Real Estate 11741

Social networking is not just the future, it's right now.  And there's a ton of agents who are jumping on sites like ActiveRain here or Facebook and countless others.  However I'll warn a lot of you, if you take a straight-laced and professional approach to it, you'll be making a big mistake, here's what I mean:

Be yourself, share your opinions, put up photos of your family, or pets, or travels.  Tell lame jokes from time to time, rant about something that annoys you that isn't industry specific. Basically, be human.  The modern consumer wants an experience, and they want to know you better than just a person who emails them with listings and shows them around town. 

People want to know about you, and sites like Facebook and others allow you to do so.  I've seen a lot of agents get a Facebook page and then just post listings, no personal information, and their page is very basic with canned information.  If a consumer opens up your social networking page and all it talks about is the type of service you'll provide them and it says nothing else, then you're wasting your time with the site, because most people will skip over you.

Use these to connect with your friends, fellow professionals, and past clients as well.  I'm in the Buffini system for those of you who know what that is, it means I'm contacting people I've worked with on a monthly basis.  Social networking sites allow me to keep in touch, and stay updated on my former clients, my friends, and my associates in a much easier format than note cards, phone calls, and "pop-bys."

Now I can fall victim to this as well, in fact I've got to get rid of the business card photo on my Active Rain account, however for those of you venturing into what is referred to as "web 2.0" you need to show consumers a personal side of you, I cannot stress that enough.




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Kevin O'Shea
Coldwell Banker - White Plains, NY
White Plains, NY Real Estate

Good points, it is hard to stay up on all that is going on on the different sites.  The sites seem to have different personalities too.

All the best!

Jan 16, 2009 06:49 AM #1
Marlene Pellegrini
Norwich, CT

Interesting point about the photos.  Thanks for your take on this.

Jan 16, 2009 06:53 AM #2
Pat Champion
John Roberts Realty - Eustis, FL
Call the "CHAMPION" for all your real estate needs

Great points you are right we want to make the best of every opportunity while networking.

Jan 16, 2009 07:08 AM #4
Annette Smith
Allen Real Estate Services, Inc. - Sarasota, FL
Sarasota Real Estate Agent

Good post Brint.  I totally agree.  It's about humanizing yourself.  I feel that way about my blogs too.  I want my potential customers to know how much I love this area and what a great place it is to live and play.

Jan 16, 2009 07:09 AM #5
Jean Joh
8z Real Estate - Millbrae, CA
SF Peninsula RE Specialist

I totally agree with you.  Social networking sites are a great way for people to get to know you and connect with you on a "real" level and in the end, I want potential clients to know that I'm approachable, have a life outside real estate, and that I see people as people, not simply as "customers."

Jan 16, 2009 07:13 AM #6
Tim Monciref - Austin, TX
Over 2,000 homes sold…..

It is just a big cocktail party going on 24 hours a day...7 days a week.....52 weeks a year.....without the booze...maybe.

Jan 16, 2009 07:22 AM #7
Bruce Brockmeier
Internet Marketing Consultant to REALTORS® - Yorba Linda, CA
Coached By Crouch

Hi Brint,

I like what you say.  Except I think the rants are a question mark.  Just my two cents. 

Glad to finally meet someone from Missoula!  How's your market?

Jan 16, 2009 07:42 AM #8
Rick Sergison
Keller Williams Real Estate Associates in the Toronto Area - Toronto, ON

My wife finally convinced me to get more involveed in using my Facebook for business, which (courtesy of Katie Van Nes from KW in Vancouver, BC) led me here 4 days ago.  WOW! What a blast!  The thing that I find most enjoyable about AR is those people that ARE themselves and are willing to share, not just business stuff, but their personal thoughts and stuff as well.

GREAT point about the business photo! I do have to agree with Bruce regarding the rants, however.  They should be shared sparingly.

Jan 16, 2009 07:52 AM #9
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

Realtor with personality...that is a joke right? I agree...some of us are just too formal for our own good!

Jan 16, 2009 07:57 AM #10
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Brint Wahlberg

The Wahlberg Team
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