Do You Know The Best Day Of The Week To E-Mail Your Prospects And Clients?

By
Home Inspector with Magnolia Home Inspections, LLC

Hey Folks,

James Brantley here from Magnolia Home Inspections and my question for you today is:  Do You Know The Best Day Of The Week To E-Mail Your Prospects And Clients?

Well here's what the research shows: 

Monday:  Everyones still getting over the weekend, depression sets in being back at work... not a great day for email.

Tuesday:  Best for business to business mailing lists. People are over the Monday hump, and open rates, click thrus & conversions are high.

Wednesday: Alright for business to business

Thursday:  Great day for open rates, click thrus and sales.

Friday:  Can be good for sales. If selling an information product (like I do; Home Inspections), people might want to pickup something to read over the weekend.

Saturday:  The day that coined the phrase "email death." Emailing on Saturday is never a good idea.

Sunday:  Great day for click throughs (if the email ever gets opened!)... very bad for open rates
and sales, another "email death."

Well there you have it, e-mail your prospects and clients with your most powerful messages Tuesday through Thursday for best results!

We'll I hope this powerful marketing tip helps you meet your goals, Like your Business or Marketing plan discussed in the previous posting;-)

At Magnolia  Home Inspections, one of the many ways I can help you achieve your personal goals is buy communicating with your client in a Professional, Non-Alarming manner that doesn't get freaked out about common defects and deficiencies! 

So give me a call today to get your next inspection scheduled! 

O) 601-454-4073

All the best,

James

Comments (8)

Julie Chapman
DR Horton - Ormond Beach, FL
New Homes Sales Ormond, New Smyrna, Daytona Be

This information is very much inline from what I can gather both from responses as well as traffic into my website.......

Jan 16, 2009 01:07 PM
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

Had read this information before -- have tried a variety of times and not sure it makes a lot of difference.

Jan 16, 2009 01:24 PM
Ellie McIntire
Ellicott City Clarksville Howard County Maryland Real Estate - Ellicott City, MD
Luxury service in Central Maryland

So what is the best day to call? What about a visit to say hi? Good pointers.

Jan 16, 2009 01:29 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Interesting research. I hadn't thought about people reading Friday emails over the weekend. Looks like a Tuesday/Friday combination may work out well. 

Jan 16, 2009 01:34 PM
Keith Pound
EXIT REALTY CRUTCHER - Louisville, KY
Realtor, Auctioneer - Louisville, KY - 502-645-5950

Sounds good, I think I will try this and see what happens.

Jan 16, 2009 01:37 PM
Rick Sergison
Keller Williams Real Estate Associates in the Toronto Area - Toronto, ON

If you are going to send out anything that you want someone to read by Saturday (eg. Client Event), I always get the best results early Friday morning.  Not too far in advance of the event, but still sent and received whether it's business email address or personal.  The closer to the event (as a reminder) seems to work best and a lot of clients that attend often say they had forgotten until they saw the email the day before.

Jan 16, 2009 02:02 PM
Fred Light
| Nashua Video Tours - Nashua, NH
Real Estate Video Tours for MA and NH

According the the company I use for my email marketing, THE best time is Tuesday at 11am....   just as people are finishing up their morning, and just before they're about ready to go to lunch - they have the 'extra' time to read non essential emails....

Of course if the email gets trapped in a spam filter, as so often happens, who knows? (or cares?).

I think subscription based RSS feeds are the future, not email.

Jan 16, 2009 03:11 PM
Tony & Darcy Cannon
Aubrey and Associates Realty - Layton, UT
The C Team

James, thanks for the information!  I will be honest that I had never really thought too much about which days to email people!

Jan 16, 2009 04:25 PM