"When I Search My Name, Nothing Comes Up!" - Blog Tips for Rain Drips

Real Estate Agent with Fathom Realty West Sound WA State 52404

Going through our ActiveRain Help Desk Tickets tonight, I came across the following inquiry:

Can you tell me what's wrong with my profile? Or is your search function broken?

Something just isn't right!  I am ranked 10th in my city, and 14th in the county, yet when I type my name in the Search box, nothing comes up!

I've tried several different variations of my name, along with my office name, and city, but I'm not getting any results!

Could you please help me?  I don't see any purpose in being involved on here if people can't find me!

Here was my response:

Dear Joe:

When I entered your name into the ActiveRain 'Search' bar, your name came up in the 2nd spot on the first page.

Nonetheless, not being able to find yourself by searching for your name is not cause to end your involvement here.

When potential clients are searching the Internet for information about real estate, 99.9% of the time, they aren't going to type in your name. They usually don't know you from Adam. And even if they did, they're going to be using other key search terms that are more relevant to their needs, such as:

'Homes in XYZ city' or 'XYZ State Real Estate' or 'XYZ County Properties' or 'FHA Mortgages in XYZ Town.'

Many times, they are searching for information on a very specific topic of interest related to real estate. One of my past blog articles that has consistently attracted significant traffic is about VA Loan Appraisals. I wrote that article over two years ago, and it still generates traffic!

If your goal is to be 'found,' then you need to consistently write good, quality blog articles that contain helpful information about real estate in your market, and use the same key search terms in the body of your articles that consumers will be using when conducting their on-line searches.

That is how people will find you!

For the complete archive of "Blog Tips for Rain Drips," go HERE!

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Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG and Crabbing in the Hood, or e-mail:  kitsapagent@gmail.com

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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


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Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Liz:   Yes, you've been missed HORRIBLY! You and Billie (TLW)need to compare notes!

Jan 18, 2009 05:26 PM #56
Suzanne Gallegos
Equity Real Estate - Advantage - Salt Lake City, UT
Realtor - Salt Lake City, Utah Homes

Hi Rich,

Thanks for posting on this topic. I am still learning all the ropes and you have confirmed what I thought I understood. I'm still trying to figure out how to get my posts noticed here. Any tips on that?


Jan 18, 2009 05:34 PM #57
Virginia Hepp - Mesquite NV REALTOR
ERA - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

@ Liz - this is the first comment that I have seen from you in so long - gotta go check your blog!

Welcome back to the rain - we all missed you!

Jan 18, 2009 05:38 PM #58
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Suzanne:   Much of that depends on WHO you want to 'notice' your posts. What are your goals/purpose for involvement here on ActiveRain? Who is the intended audience for your posts? What kind of reader do you want to attract? Most of us are writing for potential consumer clients. Others simply want notoriety/popularity among their peers. And others are looking to establish networking/referral relationships. Who your target audience is will greatly determine what and how you write.

Jan 18, 2009 06:02 PM #60
Suzanne Gallegos
Equity Real Estate - Advantage - Salt Lake City, UT
Realtor - Salt Lake City, Utah Homes

Hi Rich,

Wow, thanks for the speedy reply. I guess I'm not the only night owl here! My intended audience is, indeed, potential consumer clients. However, it seems important to acquire points, comments, and features in order to move up in searches, correct?

Thanks again! 

Jan 18, 2009 07:44 PM #61
Margo Willis
Crescent Realty, Inc. - Fort Lewis, WA

Thanks Rich for the info, your insight and tips from the large group of commenters, .  My goal locally use to be to become the household name in real estate, however, now thinking from a global perspective I really appreciate your post as my goal has evolved to position myself to attract and work with a greater sphere that includes clients and professional referrals. 

Jan 18, 2009 11:10 PM #62
Teri L - hiding from Google :-)


Rich can definitely explain this better than I, however my experience w/ AR has been that google doesn't care who you are writing to, it's looking at your writing and making decisions about where your blog fits based on what you are writing. My AR blog pulls hard in google searches for both my name, and my "City real estate" terms.

In AR terms, however, I've only had 2 featured posts out of the many I've written. Not a complaint, btw- I don't write to my peers on my AR blog, so my focus here is not to be known within the AR community, but to be known by Google for "City real estate". It's simply one more quiver in my online arsenal.

Don't get me wrong, this is not the only way to utilize the power of AR, I'm simply pointing out one way to use AR to establish an online presence.

One more point- I have an unusual last name. It's easily picked up by Google in comments I make. I don't write comments that I would be ashamed if a client read, OTOH, I certainly want as much control as much as possible over where google finds me- I want traffic to go to my blogs, not the comments on someone else's blog. ;-)


Jan 18, 2009 11:26 PM #63
Donna Harris
Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

When did you take over from Bob from answering help desk tickets?  I bet it's lots of fun.  I would have given a much more smart-arse response for something so "silly" as that email, and I'm sure there are some much worse.

Jan 19, 2009 12:52 AM #64
Susan Sawyer
Keller Williams Chervenic Realty - Hudson, OH
Real Estate Expert - Hudson Ohio

I liked your link to Blog Tips. I am newer to this site and looking for anyway to increase my visability on the web. Thanks for sharing!

Jan 19, 2009 01:53 AM #65
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

So glad to hear others saying what I've been saying for a long time.  It drives me NUTS when agents get all worked up because they enter their name into the search engine on Google and it comes up #1! hahahahah  Big deal is what I say.  No one needs to know your name.  They need to know what you do, how you can help them, and how good at it you are.


Jan 19, 2009 02:08 AM #66
Kris Kombrink ~ The Kombrink Team
RE/MAX Excels - Chicago's Western Suburbs - Geneva, IL

Excellent advice, Rich.  Not sure why someone would be too worried about their name being found.


Jan 19, 2009 03:27 AM #67
Robert and Lisa Hammerstein -201-315-8618
Keller Williams Valley Realty - Hillsdale, NJ
Bergen County NJ Real Estate

Rich - Sparky-  Hi Rich. Thanks for reminding us of the importance of keywords. I agree with Missy in that I only tell potential clients to google me when you want to compare my internet presence with other agents in my market areas. Rarely will someone search your name unless it's for another reason of course. Hope you are well please say hi to Bob S for us. BTW did you get my trouble ticket? Just curious.... Oh and thanks for the feature localism post the other day. We appreciate it. See ya around. Bob H

Jan 19, 2009 04:04 AM #68
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate

You are so right!  I just read the post about the Realtor who was so excited that when he Goggled his name he found himself on page 1...now how many clients are going to Google ours names?  Try none.  My clients tell me they find me "everywhere" on the Internet...that's a good thing!

Jan 19, 2009 04:24 AM #69
Jason & Amber Gardner
Hasson Company, Realtors - Sherwood, OR
We're Committed to Your Success!

Hi there again - Just wondering if you have an update on my two outside blogs & how to make changes to the links.  Call me again if you have any questions, but I'd like to alleviate the double billing.  THANKS!


Jan 19, 2009 04:34 AM #70
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Jason & Amber:   You're good to go! Double billing has been resolved. Let me know if you need anything else!

Jan 19, 2009 04:45 AM #71
Pat Laracy Baker
Realty Executives Boston West - Holliston, MA
Pat Baker Dream Home Maker

Thank you Rich.  I learn so many great things here that it is worth being part of this terrific community just for that, let alone the other benefits of being found on google.  So much to learn and re-learn but I love the adventure. 

Jan 19, 2009 06:24 AM #72
Anne Bourne
StagingWorks - Toronto, ON


Hello Rich,

Thank you for such compelling information.  I am very new to Active Rain.  Haven't blogged yet, but I am feeling encouraged by you.  I know you weren't talking about this subject specifically but how do you go about making your blog so "fancy"?  I would like my blog to look as good as my website but don't know how. 

Any advice would be appreciated.

Jan 30, 2009 07:50 AM #73
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Anne:   I would be honored to assist you. Let me know what's a good number and time to call you, and I'll walk you through the steps....


Jan 30, 2009 08:49 AM #75
Karen Rice
Davis R. Chant, REALTORS - Hawley, PA
Northeast PA & Lake Wallenpaupack Home Sales

Excellent tips as usual Rich.  Most buyers are not going to be looking for an agent based on his or her name.  Local keywords in the text of the blog is key.

Nov 15, 2009 10:57 PM #76
Brad Rhoades
CFAM Credit Specialist - Irvine, CA

Here are two places to submit articles and this will help increase your status when you search yourself. Every bit helps.



Two great sources to submit your work.

Nov 29, 2010 06:38 PM #77
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