Hows this for thinking outside the square.
NEW MARKETING STRATEGY A FIRST FOR NEW ZEALAND.
Brad Maxwell, Managing Director for Christchurch based Premier Realty Ltd has come up with what he says is a NZ first to sell his own personal home.
In his Press Release he asks the question....
Would you like the opportunity to own a 4 year old home, with 4 bedrooms, 2 bathrooms, 3 living rooms, and with 3 car garaging, that has a 2007 Christchurch City Council Valuation of $594,000 for as little as $100 ?
...and he goes on to say....
But this is an auction with a unique difference, you place your bid based on what you think will be the LOWEST bid, and if you are the ONLY person to bid that amount, you will own the property, freehold. THE LOWEST INDIVIDUAL (UNIQUE) bid, buys the home at that price, and all bids must be between $0.01 and $1,000.
For instance the seller sets a reserve of say $400,000 for their home.
The cost of a seat is $100, so there is a minimum number of seats available of 4,000.
One the minimum number of seats have been sold ie 4,000, the property will be sold.
Further details at point No. 1 near bottom of this article....[more]
Is this type of auction / draw / etc already happening here in America?
Are there any other examples of innovative marketing you are aware of that are outside the square?
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