There was a great discussion started by Janet Guilbault... (which she credited me with inspiring) about what Realtors want from their lenders - or better said - what it takes for a Realtor to give a new-to-them lender a shot. Janet was surprised by my assertion that lender marketing krap ain't gonna get ya no-wheres with me.
We don't want to be marketed to... we don't need to be schmoozed... we don't need to be fed. We do want our lenders to keep us in the loop. We want our lenders to make us look good in front of our buyers and sellers. WE WANT OUR DEALS TO CLOSE.
We want to be WOW'ed... Not Wooooo'ed. (Thanks, Rockin' Kim for that delightfully catchy phrase).
Seems rather obvious, doesn't it?
But guess what? That's all our clients wants from us, too. Competence. Expertise. Market Knowledge. Communication. Negotiating skill. They don't need our krap. They just need us to perform. Now more than ever...
Join me, Borino, Katerina & Broker Bryant for "Pricing it Right with a Persuasive CMA" workshop on February 7th!
Click Here for details.