It's The Final Look Not The Brand That Matters In Fashion And Real Estate

By
Real Estate Agent with Better Homes and Gardens Rand Realty

It's all about big brand names for some people.  We can't get away from the influence of the media and social pressure to have the "ITEM" of the moment.  My daughter was speaking about how many of her friends are trying to get a bag from Prada or a pair of Jimmy Choos and she wasn't having any of it.  This girl, that many admire for a wonderful sense of fashion and who is always put together when she leaves the front door, buys good quality items without all the brand name madness. It is the look and quality of the service she gets from her clothes that matter.  And as she says, she can get a whole lot more for the same money if she steers clear of the "Labels".

Shoe


I choose to work at an independent medium sized real estate brokerage for similar reasons. My company has two offices and about 100 agents but we are still leading the way in our area with new ideas and exciting initiatives to get our listings sold and bring in buying clients and customers. We offer agents with experience in many different aspects of real estate which allows us to work together on many different levels.  The Big Brand Name Companies are not able to adjust their plans as quickly as we are.  In the past few months we have radically changed our advertising strategies and as a result, are still profitable in a time of lower income for many brokers.  We are not required to make payments out to the franchised national office which allows us to put more into getting our listings sold and providing our agents with more support and profit.  

When choosing a broker to list or buy real estate through or to work for I suggest looking past the "Name" and reviewing the success of the company and individual agent in this market.  Our previous market allowed many to become agents who really did not work in the real estate industry but rather dabbled in it.  Many of these agents are now finding it difficult to produce in these difficult times.   While many agents who work in the "Big Brand" companies will provide excellent service, the "Branded Firms" may not be the best in your area.  Being "Independent" has a lot of perks and a smaller local firm just might be the perfect place for you.

In the Greater Hudson Valley of New York you will find my brokerage is ready to provide you with a personalized plan to meet your real estate needs. If you are looking to buy or sell real estate in Orange, Ulster, or Sullivan Counties in New York give me a call and I will give you designer service.  If you need help elsewhere in the world let me know and I will find you an agent who can give you the service you deserve. 

I'm Paddy Pizappi - Work with Me and You'll be Happy!



close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
ActiveRain Community
Location:
New York Orange County Pine Bush
Groups:
Hudson Valley Real Estate and Mortgage Professionals
POSITIVE ATTITUDE for the Weary Soul
"Whacked"!!!
Club Chaos
Blogs Happen...
Tags:
real estate buyer assistance
greater hudson valley ny real estate
picking a real estate broker

Spam prevention
Show All Comments
Rainer
146,688
Caren Wallace
Premier Property Group LLC - Tualatin, OR
Portland Caren Real Estate

You have made a good point, we don't need labels to define who we are or to look good!

Jan 18, 2009 11:57 PM #1
Rainmaker
4,797,473
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Paddy, I'm in agreement with you as I work for an independent broker also.  It never fails to amaze me the folks that go for the brand name only because of the brand.  Never investigating the performance or quality. 

Jan 19, 2009 12:05 AM #2
Ambassador
342,345
Paddy (Patricia) Pizappi
Better Homes and Gardens Rand Realty - Pine Bush, NY
Real Estate Associate Broker Hudson Valley NY

Absolutely Caren.  Thanks for stopping by

It is disturbing isn't it Gabe.  Have a great day.

Jan 19, 2009 12:16 AM #3
Rainmaker
210,832
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

Bigger isn't always better and this post proves it! When you care more about what value you're getting (or giving!) than who's name is on the packaging then you're well above the rest of the crowd!

~Renae

Jan 19, 2009 01:50 AM #4
Rainmaker
565,568
Mike Saunders
Lanier Partners - Athens, GA

Paddy - smart girl you are raising, congratulations. I to work for a frugal company, even though it is the 4th largest in the country. We are #2 here but the only company that appears to be gaining agents.

Jan 19, 2009 02:22 AM #5
Ambassador
342,345
Paddy (Patricia) Pizappi
Better Homes and Gardens Rand Realty - Pine Bush, NY
Real Estate Associate Broker Hudson Valley NY

Absolutely Renae.  Thanks for the comment.

Value is what we are selling Mike, no matter who we work for.  Thanks for the comment on my girl She is really aware of value and fashion!

Jan 19, 2009 05:05 AM #6
Ambassador
251,062
Jesse & Kathy Clifton
Jesse Clifton & Associates, REALTORS® - Fairbanks, AK
Retired

You've raised a very smart young lady, Paddy.  Labels do not make the woman... smart folks know it's about the service or product, not the packaging.

Jan 19, 2009 08:27 AM #7
Ambassador
342,345
Paddy (Patricia) Pizappi
Better Homes and Gardens Rand Realty - Pine Bush, NY
Real Estate Associate Broker Hudson Valley NY

Why, thank you sir  I appreciate you stopping by to comment.  Have a great day.

Jan 19, 2009 09:46 PM #8
Ambassador
1,653,307
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Paddy - That is so true,consumers look for an agent they connect with who can provide professional services, brand is not as important.

Jan 25, 2009 10:35 AM #9
Ambassador
342,345
Paddy (Patricia) Pizappi
Better Homes and Gardens Rand Realty - Pine Bush, NY
Real Estate Associate Broker Hudson Valley NY

You are right Jennifer.  Each of us needs to give outr best or they will look elsewhere.

Jan 25, 2009 10:12 PM #10
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Ambassador
342,345

Paddy (Patricia) Pizappi

Real Estate Associate Broker Hudson Valley NY
Ask me a question
*
*
*
*
Spam prevention

Additional Information