Bev Davis - www.SundayCosmetics.com - has an excellent series on www.Twitter.com/sundaycosmetics re: "Recession Lessons."
A recurring theme from Ms. Davis' entrepreneurial teachings: "multiple streams of income."
REALTORS should follow Ms. Davis' lead - not having all real estate efforts or "eggs" in one fragile, recession-risk basket.
Real estate is recession-proof, if you know where to look. And a lucrative place to start - life changes.
More positive life changes (job transfer, new baby, relocation-closer to family) and more challenging life changes (loss of job, serious illness/disability/injury, divorce, death) often change real estate needs.
To jump start your real estate year, be of service to others re: life changes.
So instead of making 50 cold calls per day, target your time and effort. Who finds out first about life changes? Hair dressers, chiropractors...bar tenders.
Seriously, once you start strategizing your service-oriented market research, you will find more opportunities to be of service selling real estate. Making those life changes more positive for all!
That is the essence of "Social Capitalism" - helping others in need and being compensated for your professional efforts.
For more information, go to www.DivorceThisHouse.com
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