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11 Ways to Effectively Use LinkedIn As A Realtor®

By Rich Rogala

Education & Training with Consistent Clients

January 19, 2009 01:09 AM

Are you using LinkedIn to it’s full potential? For a long time, about all you really used LinkedIn for was to place your profile, and maybe make a few connections. However, they’ve really added quite a few handy new features, and I’m afraid that too many agents aren’t taking advantage of them.

Here are ways that LinkedIn can help you grow and nurture your current network:

To be found by potential clients, investors or business associates, make sure to:
1. Completely fill out current and past company info and educational info
2. Try out the new LinkedIn search to find people locally that you may know, or want to connect with
3. Take advantage of the new applications to promote your services, skills, knowledge, etc. Google Presentation and Slideshare are two good ones, but get creative! My Travel lets you see who’s traveling to your area. Why not send them a good restaurant or hot night spot recommendation? This lets you establish yourself as an area expert in a very low-key way.
4. Join a variety of groups and participate. These can be local groups, professional groups, groups related to your hobbies, etc. Then connect with members of these groups as well.
Deepen current connections by:
1. Importing email addresses to see if people you contact are already on LinkedIn. If not, invite them! Realtor®
2. Give and get recommendations from coworkers, clients, associates, etc. to help you show up on the newsfeed
3. Update your status regularly to let your current network know what you’re up to. This also helps you stay fresh and in their minds as they see your name regularly, related to real estate
4. Follow other people’s statuses, and be sure to comment, congratulate, share as appropriate
Increase industry connections, knowledge, expertise
1. Join industry groups
2. Post Questions and Answers to gain or share knowledge
3. Monitor what people are saying about you with the Company Buzz application

11 Ways to Effectively Use LinkedIn As a Realtor

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Lyn Sims

Schaumburg, IL

Real Estate Broker Retired

Great ideas, thanks for the info, will get right on it!

Jan 20, 2009 02:43 AM

Jason Daley

Bremerton, WA

Kitsap County Real Estate, Bremerton, WA Real Estate

Rich - I recently joined LinkedIn, and haven't taken the time to explore it's potential yet. Thanks for the Blog, it will help me to find and use the potential of LinkedIn. Now just to find the "extra" time to do it :)

Jan 20, 2009 02:48 AM

Sue White

BusinessTrainingTeam.com - Conway, SC

Rich - great ideas. I have received a series of emails on using Linkedin effectively that I have filed away. One of my goals this month was to get them out and learn more about the site and how it can be used. Your tips have inspired me to move forward!

BuildYourReferrals.com

Jan 20, 2009 02:49 AM

Monica Downs

Re/Max Unlimited of Lexington TN - Lexington, TN

Thanks you for posting. This technology is so much ahead of me. So much to learn... Thanks for the education

Jan 20, 2009 07:38 AM

Georgie Hunter R(S) 58089

Hawai'i Life Real Estate Brokers - Haiku, HI

Maui Real Estate sales and lifestyle info

Thanks for the update on LinkedIn - a lot of new features are coming out.

Jan 20, 2009 08:10 AM

Sonya Loose

Modern Realty - Beaverton, MI

Helping Buyers & Sellers of Waterfront Property

I did read a blog on posting your AR blog as an article on your Linked In groups. I have started that but have to admit when I do get time to interact with the social media sites I choose Facebook, Twitter, AR & I blog on Trulia and Realtor.com....just can't be active on all of them. I try to do my best on what I am on.

Jan 20, 2009 02:06 PM

John Novak

Keller Williams Realty The Marketplace - Las Vegas, NV

Henderson, Las Vegas and Summerlin Real Estate

I've just glanced at the new apps on LinkedIn but think they have a lot of potential for expanding our presence and connections. Thanks for the reminder!

Jan 20, 2009 02:15 PM

Rich Rogala

Consistent Clients - Chicago, IL

Real Estate Marketing Coach

Bill - Here's a good example: I received a direct referral from a college roommate who I re-connected with after losing contact with them. They did a google search of Rich Rogala and found my Linkedin profile at the top of his search and found out I was selling Real Estate. Just so happens his sister was moving from Indianapolis for a new job and she did not have an agent just yet.

To everyone else: Thanks for stopping by, and for the comments. I definitely think you should at least take the time to explore some of the new features, and make a few connections every so often. I agree that it's not a site I get "lost" in like some of the other networking sites (it is more formal than Facebook or Twitter), but it has lots of potential, both for referrals from connections, as well as putting your name out there one more time in the search engines.

Jan 21, 2009 05:20 AM

Josh Holt

RE/MAX Coast To Coast~ Dedicated to You! - Berwick, ME

Southern Maine and NH Real Estate - Your Source of Info on the Berwicks

Great ideas Rich. I'm going to look into some of the applications. Thanks.

Jan 22, 2009 02:56 AM

Samantha Nichols

ERA Belsito and Associates - Plymouth, MA

Massachusetts Real Estate Specialist

Great advice Rich. A key point to using different networking sites it to continue to work them, not just upload a profile and disappear.

Jan 22, 2009 02:54 PM

Patricia Aulson

BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH

Realtor - Portsmouth NH Homes-Hampton NH Homes

I'm always looking for tips so please send us more informative posts to check out.

Thank You! Patricia Aulson Portsmoutn NH Real Estate

Jan 23, 2009 04:43 AM

Keith Pound

EXIT REALTY CRUTCHER - Louisville, KY

Realtor, Auctioneer - Louisville, KY - 502-645-5950

Great post, I need to go back and spend more time on Linkedin

Jan 23, 2009 04:19 PM

Florida Private Golf Communities

Golf Life Properties, LLC - Palm Beach Gardens, FL

Finding Home Never Felt Better!

Thanks for posting this. It just so happens that I just filled joined Linkedin and filled out a profile yesterday so luckily I can get started the right way. Like previous posters, I've been spending quite a bit of time of Facebook & getting back onto AR. Now I just have to figure out how to feed my blog into my profile to update it.

Jan 23, 2009 04:59 PM

Charles Fischer

Housing Market Realty - Merritt Island, FL

Professional Real Estate Services

Thanks for the suggestions, I will go and upidate my profile now!

Jan 25, 2009 01:43 AM

Rich Rogala

Consistent Clients - Chicago, IL

Real Estate Marketing Coach

Oh, and everyone - feel free to add me as a connection! http://www.linkedin.com/in/richrogala

Jan 27, 2009 12:23 AM

Adam Nash

Brooks Real Estate, Inc. - Williamsburg, VA

Rich, that is great information. I am one of the many "wandering souls" on Linkedin. It is time I reevaluate my profile and start taking advantage of it. Thanks!

Feb 19, 2009 08:31 AM

Michele Eckart

RE/MAX Advantage Realty - Ellicott City, MD

I have been a member of Link-in for a long time but was not sure of the value and it all takes a lot of time. I am going to re-look at my account and see what I can do!

Apr 07, 2009 01:59 AM

Maria Tascon

Keller Williams Realty Spartanburg - Spartanburg, SC

Spartanburg SC Short Sale Specialist

Thanks for sharing those helpful tips. I am going back to my profile to update it and implement some of your tips.

Thanks,

Jun 02, 2010 04:47 PM

Paul Gapski

Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA

619-504-8999,#1 Resource SD Relo

Wow great post and I learn even more from the informative post and their great ideas as well. This should help everyone.

Mar 25, 2011 04:12 AM