Green is the new black

Services for Real Estate Pros with casaGURU

"It's apparent that many people selling green or eco-friendly home building materials and products have no clue as to what constitutes GREEN, eco-friendly, organic, and sustainability. Here are definitions of some of the big buzzwords in the green movement, all to help you make better buying decisions when you face your next home building, remodeling, or design project.

ORGANIC: of or relating to foodstuff grown or raised without synthetic fertilizers or pesticides or hormones; e.g., organic eggs, organic vegetables, and organic chicken. The term is also used to describe something simple and healthful and close to nature, as in an organic lifestyle. You'll find organic fibers used in furniture and fabrics, like organic silk.

CRUELTY FREE: a product that doesn’t contain any part of an animal, eliminating material obtained from an animal by means of cruelty and/or anything made with child labor or in a sweatshop anywhere in the world.

Examples include veal or any other food obtained from animals raised or kept on factory farms, or any products made in a Third World sweatshop. Remember the Kathy Lee Gifford controversy about her clothing line made in Central America?

VEGAN: a product that is not derived from an animal and/or animal by-product. A vegan person is someone who eats and wears nothing derived from animals; this includes any dairy, meat, seafood, leather, silk, honey.

Examples of vegan products include faux leather and cotton fabrics for furnishings, and soy and palm wax candles. The Couchoid chairs on the right feature vegan upholstery, a "cow-friendly" leather look-alike fabric......"


She goes on to explain many more terms which I now feel more comfortable using in my environmentally-friendly index.


Comments (2)


a very interesting perspective...i suppose you're right in so many companies using the term 'green' for selfish monetary gains.

Jan 20, 2009 12:49 PM

Great article Emer! Lots of good info!

Jan 24, 2009 01:47 PM