Here I sit, books of knowledge stacked high, my head in my hands, wondering how I can make this business better. Frustration is starting to kick in. FRUSTRATION? From what?
My frustration isn’t from the market but internet sites. Maybe you could help me by suggesting a better way to reach out?
I am trying to find a way to be able to have more direct contact. So, I ask myself, “Does the consumer want direct contact?” If not, why not?
I was reading some postings from Realtors who are having a hard time making the connection between buyers who are searching for homes and those who are ready to buy. All the websites we have offer the same thing, a search homes tab. We provide, paying for this service, to allow our possible clients the ability to search at anytime. It isn’t free for me.
Team Agnew offers options to the consumer as a Professional service.
Do you mind if we take a look at lead generators?
Agents have been speaking to one another from all over the United States and we all seem to have the same thing in common! We want to provide a service to customers through the internet and keep up with technology, but we seem to be losing the connection somewhere? It is as if the agent isn’t really needed anymore due to being able to find everything without one. But, and this is a BIG ‘but’, there is a difference between having the information and knowing what to do with it. Agents have the experience, the knowledge and sometimes, just sometimes, there is information that you get from the internet that isn’t completely fact. We, as Realtors, have the facts at our fingertips.
When I started in years ago, all I had was a free site from Point2Agent. That was my website. I was also on a team and we used a lead generator called Home Gain. Home Gain allows consumers to get online and search for homes. In order to get more information, they request information from you. Once you submit it, they send it to their customers who have paid so much a month to get leads from Home Gain. My team leader paid for this. I would get the names and emails and contact these consumers wanting to know if there was anything I could help them with.
Lead generators. They make it so easy for consumers to search homes without feeling obligated, which isn’t the problem. What is, is when they obligate your information to agents. See the problem is that once you put your name on these sites, your name is being sold to agents who will in turn contact you through email or phone, if you leave a number, and try to win your business. Lead generators have given the consumer a way to search and given the agents false hope as they are paying for leads that aren’t most of the time really leads. We don’t know how serious you are when you are looking. You might just want to look at homes, not even planning to move to the area. You could be day dreaming, wanting to see how much a home is, etc… Then you have someone emailing you and trying to find out more information to help you in your search. What search? You were just browsing.
How can we change this?
One of the ways is to not go on the sites that offer the SAME THING. They all have the same houses, they are just packaged differently. A lot of these sites aren’t even up to date in the local market. I have gotten emails wanting to know about a certain MLS number and that house closed 2 months ago. If you want to look at homes to just browse and not worry about getting emails from agents, then come to my site. It will ask you for your email and if you aren’t interested in us contacting you, put in this field “Don’t Call”. This will save you from going to other sites, that will offer less than what I have, putting in your information and agents contacting you. Then when you are ready to view homes and have questions, you can go back and put in your number and I will be happy to help.
If you just want to search everywhere on the internet, in the name field put “Don’t Call” or “Don’t Email”. That will let agents know you aren’t interested in purchasing a home.
Can we stop the false hope?
You are innocent in your search. This kind of search where you are putting in information will be sent to an agent and it does offer Realtors who are paying for leads a false hope unless they are working with lead generators who guarantee solid leads, which they really can’t. We know that the consumer who is relocating uses the internet to search out where they are going. The internet is the best way to get what you want in the midnight hours but do you know if the information is accurate? Which makes me want to ask another question:
What stops you from contacting an agent upfront?
My husband and I were sitting here wondering out loud and the only 2 things we could come up with was the consumer thinks they will have to pay for the professional service of a Buyer’s agent and they aren’t ready to purchase.
- Do you think if you contact an agent when you find out you are moving somewhere that you will have to pay us any money? If so, please contact us so we can share with you our Buyer’s Advantage.
- Will you be purchasing a home in the next 6 months to a year? Please contact us for our Buyer’s Delayed Advantage.
Are there any other reasons why you wouldn’t contact an agent? Please comment what those are below. We look forward to getting other opinions on this manner.
Contacting us will help you in receiving accurate information. We look forward to hearing from you. You can reach us at: Thea (931) 206-2156 or Art (931) 249-2165
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