If it seems like I have been MIA for a while on Active Rain, It's not because I am anywhere other than working with clients! When Bob Stewart and I had the chance to meet in person, he asked me to participate in their newest program Growth Leader by Market Leader.
If you don't know what Growth Leader is, it's a turn key website that not only gets traffic to this site, but sends you text messages and alerts to your phone that you have new prospects in REAL TIME! Then the site will track what they are looking at, what listings they have saved, but it will allow them to sign up for new listing alerts (all by itself), then it will also drip them with some great emails.
The Performance Evaluator will tell you how you are doing, and what your % of conversion is (and more) compared to other national averages with that same amount of traffic to another site. So you can easily see where you might need some improvement.
SO, with that being said, let me tell you what my Growth Leader site has done for me lately.
- I have a total of 53 (subscribed and active) prospects (in less than 3 weeks)
- Just 2% of my prospects requested mortgage information.
- 77% of my prospects have requested new listing alerts. (this is huge!!)
- 100% of my prospects have comments, where we have left messages and tried to connect with them.
- ONLY 4% of my prospects have un-subscribed.
- My performance evaluator has clearly told me that I need to contact my new prospects within 12 hours. (at least using the Initial Contact Wizard - so that it can track it, i.e. it doesn't count phone calls I would have made to that client).
During the last week of December, I received 15 prospects to my Growth Leader site
- 2 Hot - I have connected with personally
- 3 In-Active (Bad phone #'s)
For January (as of January 19th), I have received 40 prospects.
- 3 Hot
- Just 2 have un-subscribed.
I am still trying to make a regular connection with all if the prospects that have been to the site, except for the 2 that have un-subscribed. It will be interesting to see my total number of prospects and what the final closed conversion rate will be. You can count on me getting that information to you more timely, on a weekly basis, as promised to Bob.Katrina Madewell
If your pipeline is empty, and you are looking for a turn key website that will guarantee some prospects, check out Growth Leader.