Telling on myself - Why it is important to Focus in 2009... If you don't you'll expire just like an overpriced lisitng

By
Education & Training with Century 21 LLC

I have a business Coach. I work for a very progressive company, my broker is amazing and makes cutting edge decisions on how to run and grow her company. One of the things she does is - she invests in tools and programs that genuinely help grow her company. One of them is a coach - and the coach is for the agents- for herself, and for the Career Development Program we have at CENTURY 21 Access America. (BTW we are the top CENTURY 21 Office in Connecticut)

As a REALTOR, and a former top producer, I appreciate sales people. I appreciate them becuase I have the same lumps and bruises that come from that learning curve. Ralph Williams was the top agent for CENTURY 21 Internationally the first year he was in the business, he is my coach.

So - I believe that in life - one must surround themselves with people better than themselves - I have always done that. If you don't find mentors in life, I do not believe you will grow. Growth for a human being is painful. Seeing who you really are takes courage, you can't lie to the mirror. Sales peoplemust face that mirror every day- if people don't like you you  its hard to sell them something. If people don't like you it's becuase... they feel something or see something in you that just doesn't sit right.

I appreciate my coachbecause he doesn't pull punches. He can be like a bolt of lightning coming out of the sky and lighting up the darkest places ... you didn't even know were there.

I'm writing this because on new years day this year I got a call. I had sent my materials for 2009, to my coach. Normally they are met with approval and even fan fare. Not this year.

Since the end of October 08 to the Middle of December I went to 5 conventions and seminars, one was NAR in Orlando. Every class I took was for my Career Development Programs for 2009 - So MUCH - I saw Gary Keller - Shift in Boston, Daniel Pink, A Whole New Mind. I also took a Disney Course on Management, and many others. Add to that my BFF is a Scholar in Generational marketing and Teaching, she was a speaker every day at the NAR convention and my room mate at the convention. You could say- I was on Operation Overload and had no idea.... and now I am going to re-create the wheel of teaching and coaching how to sell real estate I had internalized everything I read and listened to - very excited, I mashed it all together like a good web 2.0 site and was quite proud.

Ralph read my business plan, called me to discuss things and then... started really drilling down to the- 'Jodi - this is all distractions and I felt like...why are you picking on me on New Years Day Ralph - I was so happy with all of these great ideas, what is your problem, are you raining on my parade? again?' kind of thing.... And I hung up and was quite up set, and talked about it for 3 days and eventually - I worked through it and got it. (one reason why he has more money than I do - he can focus, also the only reason really that I listen to him... he has more money than I do, is and is more successful than I have ever been..in fact more successful than anyone I have ever met, almost.... because he can focus)

I get it. 2009 is about focus. BE CAREFUL OF THE NEXT MAGIC PILL! - there isn't one : > ... and we all know that. Let the geeks blogg et. go ahead and get your listings everywhere - and be a Trulia Voice- but don't get carried away, focus on getting infront of more new business, in person, focus on your leads - stop letting them fall through the cracks - follow up follow up follow up - and make appointments!

Who cares about you? Who cares about the best use of your time? Unless you are PAYING someone to tell you the truth - who has actually been really successful themselves at what you do.... don't listen, don't be sold a bill of goods.

So - I'm going to lay it out for you guys - Get Listings, that is the BEST advertising, get them priced right or work the prices down or move on, the more you have - the more of a famous real estate rock star you will be. Then - Sell them, try to work only with exclusive buyers and give amazing service. Do NOT worry about anything else. And I as a coach and trainer -  I also will also not worry about anything else - Deal. Now- GET TO WORK!  all the wimpy agents have quit, there is as much opportunity now as there was a year ago ~ Jodi

Comments (8)

Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

My gosh.  I'm exhausted just reading your schedule for the recent past. 

It appears though that all of the coaching is leading to the same old, same old. 

Not criticizing, just reading.

The longer the coaches and brokers continue to teach the same old, same old, the more control the consumer wants of the buying and selling process.

The consumer has a foothold into our business and they are trying to wrest control of the real estate transaction from agents. 

I believe that future success for agents and brokerages lies in changing, not doing the same things that we did ten years ago.

 

Jan 19, 2009 09:35 PM
Suzanne McLaughlin
Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN
Sabinske & Associates, Realtor

Wow.  What a gem you have there.  My broker, Don Sabinske, is the same way.  Laser beam.  He will constantly ask me if what I am doing is public service or if it is contributing to my bottom line.  He keeps my nose to the wheel.  Sometimes I complain and sometimes I really get mad, but he is right.  We really must stay focused if we are going to survive, and, more importantly, succeed.  FOCUS is the key.  Good luck! 

Jan 19, 2009 09:39 PM
Joanne O'Donnell
Chic Home Interiors - Oakland, CA

It is always wise to seek council from those smarter than us, I am very lucky to know many who are way smarter than me... though sometimes that feels like everyone.  Good luck on your 2009 path.

Jan 19, 2009 09:42 PM
Norma J. Elkins
Elite Realty Group - Morristown, TN
Realtor - Elkins Home Selling Team

F - Follow

O - One

C - Course

U - Until

S - Successful

FOCUS - FOCUS - FOCUS - FOCUS - FOCUS - FOCUS is the right word!!!!1

Jan 19, 2009 10:11 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

It is one thing to talk the talk and another thing to do the walk...you are very fortunate if your broker does not take the independent part of our relationship to them sooo seriously they forget who you are, what or if you are doing anything...if not- why not.....it's rare...and you are fortunate...good luck !

Jan 19, 2009 10:31 PM
Heather Goodwin
Licensed by the Louisiana Real Estate Commission - Shreveport, LA
Results That Move You

Jodi, the new technologies are important, but you're right.  You can't get carried away trying to build your business in the virtual world when you have potential clients you need to call back.  Just don't ignore it completely.

Jan 19, 2009 10:35 PM
Heather the Realtor Orlando, Lake Mary
LemonTree Realty - Orlando, FL
First Time Home Buyers, Bank Owned Homes

Great blog and I am with Norma this year is about Focus I can see how it's going to be very easy to lose that. I also love your title of this blog.

Jan 19, 2009 11:07 PM
Jodi Tussing
Century 21 LLC - Southington, CT

thank you all for the GREAT comments and sharing - Norma - love it!

Jan 21, 2009 12:40 PM