It's an interesting internet world these days. To say the times are changing is a reality that's understated. To say that moments are changing each and every day is closer to the truth.
Illusions are becoming echos of the past. Illusions have been the reality of real estate for over a decade. Look where we all are now.
The freedom of information online is not a deterent to business, but when artfully executed, it is a moneymaker. If you are just getting started in social networking and blogging I want to encourage you to let the information flow freely. If you have been online awhile and have not reaped the benefits of your work this may just be where your stumbling.
The first blogger who schooled me on the importance of giving free information online was Missy Caulk of Ann Arbor Michigan. One of the first posts I read was a post Missy wrote about what she included in her pre-listing presentation. I read this post and my jaw literally hit the damn floor.
I couldn't believe it. Missy was giving away some prime storefront property. Real estate agents whom I had spoken to for the past 17 years had always been so protective of their marketing information. They never wanted me to sell my advertising to their competitors, but they always wanted to be where their competitors were. I shook the disbelief welling inside of my eyes. A smile started to creep unto my face as a wave of refreshing tranquility seeped through me. What a great way to do business was all I could think.
Let the information flow through you and pull clients to you.
When I first got started blogging my writing was stiff. The sheer task of getting up every morning and writing felt like a 60 lb. weight was tethered to my back. My first month or two was literally painful and each post that I kicked out felt vaguely reminiscent of the birthing process of my three children minus the wonderful miraculous results at the end.
My posts were stale, boring, and completely lacking of any unique flavor. I did have a coach who had been encouraging me to follow the crowd.
I realized that the more rehearsed I sounded the less I liked what I wrote. The more I tried to write what other people wrote about and how other people wrote, the more labored my blogging became.
One day I jotted down a few notes during a small epiphany I had while playing monopoly with my children. I realized that I could use the same process I had for creating my marketing ideas as I could for creating topics for my posts. The process became easier and a few months later I wrote one of my favorite posts Ever.
I came to understand that expressing myself freely was being the best blogger that I could be.
The more I wrote the more rhythmic I became. The more I treated blogging as a conversation the more likely my readers were to engage. I liked to talk, but I really started to love listening.
My blog readers' conversation, without a doubt, is better than my initial posts could ever be. Web 2.0 it's about you, it's not about me.
If free flowing information is the vein of a blog, then listening is the blogger's life blood. The Art of listening makes or breaks the most well planned and successfully executed marketing strategy. In the end, if you are not listening you lose touch with your clients, your mission, your focus and your purpose.
You lose site of what interactive means on the web. Stop pushing and start pulling.....let go.
I also came to a point where it became increasingly difficult to tolerate views that were opposed to change. As a blogger I had begun to take a journey and I learned that even though I was taking that trip there were those that refused to ride with me. The lip service grew to a point where I could no longer be transparent and continue on my cluetrain.
I ended up changing venues and continuing my ride and surrounding myself with like company.
I've said it before and I will say it again, let the information flow through you and pull clients to you. Blogging is YOUR journey.
- My 2008 Blogging Revelation. Blogging to Consumers Opened My Eyes
- We've ONLY just BEGUN...to blog
- "I'm New to Blogging...Can you help me out?
- Your blog's content is a commodity. Treat it like one.
DIY Real Estate Professionals have fun. Real Estate Professionals already using a marketing consultant feel free to share these ideas with your advisor.
Real Estate Professionals in general- Here's an open invitation to get to know me.
- My email address
- My phone number #262-203-5231
- My DM on Twitter- @rebeccalev
Or read my posts until I have piqued your curiosity.
I don't have any plans to blog tomorrow. I do have plans to spend the day listening.
Looking to hone the inner blogging voice in you? Seeking a focus in your blogging efforts that incorporates social media marketing? Real Skillz is on the case. Visit the Real Skillz Blog Tune-Up Program.
You can also Call #262-203-5231 or email firstname.lastname@example.org for more information.