Let The Information Flow Through You and PULL Clients To You.

By
Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

 

It's an interesting internet world these days.  To say the times are changing is a reality that's understated.  To say thatinformation moments are changing each and every day is closer to the truth. 

Illusions are becoming echos of the past.  Illusions have been the reality of real estate for over a decade.  Look where we all are now.

The freedom of information online is not a deterent to business, but when artfully executed, it is a moneymaker.  If you are just getting started in social networking and blogging I want to encourage you to let the information flow freely.  If you have been online awhile and have not reaped the benefits of your work this may just be where your stumbling.

The first blogger who schooled me on the importance of giving free information online was Missy Caulk of Ann Arbor Michigan.  One of the first posts I read was a post Missy wrote about what she included in her pre-listing presentation.  I read this post and my jaw literally hit the damn floor. 

I couldn't believe it.  Missy was giving away some prime storefront property.  Real estate agents whom I had spoken to for the past 17 years had always been so protective of their marketing information.  They never wanted me to sell my advertising to their competitors, but they always wanted to be where their competitors were.  I shook the disbelief welling inside of my eyes.  A smile started to creep unto my face as a wave of refreshing tranquility seeped through me.  What a great way to do business was all I could think.

Let the information flow through you and pull clients to you.

 

 

conversationWhen I first got started blogging my writing was stiff.   The sheer task of getting up every morning and writing felt like a 60 lb. weight was tethered to my back.  My first month or two was literally painful and each post that I kicked out felt vaguely reminiscent of the birthing process of my three children minus the wonderful miraculous results at the end.

My posts were stale, boring, and completely lacking of any unique flavor.  I did have a coach who had been encouraging me to follow the crowd.

I realized that the more rehearsed I sounded the less I liked what I wrote.  The more I tried to write what other people wrote about and how other people wrote, the more labored my blogging became. 

 

One day I jotted down a few notes during a small epiphany I had while playing monopoly with my children.  I realized that I could use the same process I had for creating my marketing ideas as I could for creating topics for my posts.  The process became easier and a few months later I wrote one of my favorite posts Ever.

I came to understand that expressing myself freely was being the best blogger that I could be.

The more I wrote the more rhythmic I became.  The more I treated blogging as a conversation the more likely my readers were to engage.  I liked to talk, but I really started to love listening. 

My blog readers' conversation, without a doubt, is better than my initial posts could ever be.  Web 2.0 it's about you, it's not about me.

 

 

 

If free flowing information is the vein of a blog, then listening is the blogger's life blood.  The Art of listening makes or changebreaks the most well planned and successfully executed marketing strategy.  In the end, if you are not listening you lose touch with your clients, your mission, your focus and your purpose. 

You lose site of what interactive means on the web.  Stop pushing and start pulling.....let go.

I also came to a point where it became increasingly difficult to tolerate views that were opposed to change.  As a blogger I had begun to take a journey and I learned that even though I was taking that trip there were those that refused to ride with me.  The lip service grew to a point where I could no longer be transparent and continue on my cluetrain.

I ended up changing venues and continuing my ride and surrounding myself with like company.

I've said it before and I will say it again, let the information flow through you and pull clients to you.  Blogging is YOUR journey.

Blogging Posts

 

 

listeningDIY Real Estate Professionals have fun.  Real Estate Professionals already using a marketing consultant feel free to share these ideas with your advisor.

Real Estate Professionals in general- Here's an open invitation to get to know me. 

  • My email address
  • My phone number #262-203-5231
  • My DM on Twitter- @rebeccalev 

Or read my posts until I have piqued your curiosity.

I don't have any plans to blog tomorrow.  I do have plans to spend the day listening.

***********************************************************************************************

Looking to hone the inner blogging voice in you?  Seeking a focus in your blogging efforts that incorporates social media marketing?  Real Skillz is on the case.  Visit the Real Skillz Blog Tune-Up Program.

You can also Call #262-203-5231 or email rebecca@realestateskillz.com for more information.

close

Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Mike Hughes 01/20/2009 09:54 PM
Topic:
Real Estate Sales and Marketing
Groups:
Realtors®
The Art Of Marketing You
Fraiche Aire
Dedicated Bloggers
ABC's of Real Estate Marketing
Tags:
blogging tips

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
176,383
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Terrie- I love my job....I love being able to further my skills and adding blogging and social networking to my forray.  It's empowering to help others empower themselves.  LET FREEDOM RING.

k, I can be a drama queen, but I DO MEAN IT:-)

Jan 21, 2009 01:00 PM #59
Rainmaker
176,383
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Barbara- Hmmm...that's very poetic.  I think your muse found your song.

Weichert REALTORS- Yes because it's not about the information, it's about the knowledge, how to use the information to make decisions and it's about relationships.

Andrea- I am sure you will find other things too because it is your journey...your own special unique journey.

Ann Marie- Can I just say ditto?  o.k.  Ditto:-)

Jan 21, 2009 01:03 PM #60
Ambassador
627,912
Roland Woodworth
Q Realty - Clarksville, TN
Q Realty - Power In Real Estate

If you are not willing to give the FREE information... your prospect will go some where else to find what they are looking for.

Jan 21, 2009 01:41 PM #61
Ambassador
2,299,090
Robert Vegas Bob Swetz
Realty ONE Group - Las Vegas, NV
Las Vegas Henderson Homes for Sale

Rebecca - You are just full of features from the AR Gods and another wonderful blog. Keep up the great work young lady!

Jan 21, 2009 02:01 PM #62
Rainmaker
398,751
Kerry Lucasse
eXp Realty - Nest Atlanta Team - Atlanta, GA
Your Nest Atlanta Real Estate Consultant

Rebecca -- Wonderful post!  I am still a little stiff with my writing and haven't quite found my style yet, but it is getting a lot easier than it was 6 months ago. 

Congrats on your Feature!

Jan 21, 2009 02:33 PM #63
Rainmaker
565,840
Sonya Loose
Modern Realty - Beaverton, MI
Selling Waterfront in Gladwin & Midland County

Great blog....you make it sound so easy!  I am trying...but lately it i just getting the time to do sit down and log on to AR.  But, busy is good!

Jan 21, 2009 03:04 PM #64
Rainmaker
75,034
Jason Neumann
Century 21 Assurance Realty Ltd. - Kelowna, BC
Realtor - www.KelownaRealEstateNews.com

Rebecca, I really feel like we need to be conduits and in letting information travel from one blogger's post to someones notebook is a wonderful thing.  After all, Activerain's foundation is based upon this very concept.  Take care and happy blogging!

Jan 21, 2009 05:40 PM #65
Rainmaker
122,504
Jim Valentine
RE/MAX Realty Affiliates - Gardnerville, NV

Everything now can trigger a blog, we think about it all the time.  Funny thing, life can be so interesting! Thanks for the great post and good luck, we'll look forward to more great blogs from you!

Jan 21, 2009 08:04 PM #66
Rainmaker
210,056
Marzena Melby
Coldwell Banker Burnet Realty - Richfield, MN
Realtor, Twin Cities Minnesota Real Estate

Awesome post - you have the "flow" down!

Jan 21, 2009 08:22 PM #67
Rainmaker
553,608
Barb Szabo, CRS
RE/MAX Trinity Brecksville Ohio - Cleveland, OH
E-pro Realtor, Cleveland Ohio Homes

Rebecca, Thanks for sharing a little more of your journey. I read repeatedly here on AR that the focus needs to shift from how great we are to what the consumer needs.

Jan 21, 2009 11:04 PM #68
Rainmaker
3,239,728
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

If anyone allows fear to block their motivation...the flow will be dammed forever..blog on !

Jan 21, 2009 11:14 PM #69
Rainmaker
747,325
Robert Rauf
HomeBridge Financial Services (NJ) - Toms River, NJ

Rebecca, The Mental Vomit has always been my writing style... when I just let go and type away... I think the more appropriate way of saying it is "stream of consciousness"  But I am going to stick to "mental vomit"  I like that better!

Jan 22, 2009 12:42 AM #70
Rainer
6,018
Eugénie Eckler
Right At Home Realty Inc. - Oakville, ON
Oakville, Ontario

Hey Rebecca- this is so true, what is the point of hoarding info anyway... share... the odds are small that a Realtor down the street for you would have found some fantastic piece of info out and beat you to a client. 

Jan 22, 2009 03:40 AM #71
Rainmaker
176,383
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Roland- Too true.

Robert- Keep calling me young lady and I just might.  It's refreshing to hear being a mom of three children.  I love when I get asked for ID when I order a glass of wine with dinner.

Kerry- Practice eases the blogging soul.

Sonya- Busy is good.  Break up your blogging time- slot a chunk of time/day or per week to blog.

Jason- Really good point.

Jan 22, 2009 06:44 AM #72
Rainmaker
176,383
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Jim- It is a journey and part of how you live really.

Marzena- Thank you....I like flowing now, so much easier than in the beginning.

Barb- Pull not push.  Exactly right.

Sally and David- Fear is not a word that I like to entertain.

Jan 22, 2009 06:46 AM #73
Rainmaker
176,383
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Robert- LOL, that's funny.

Eugenie- Hoarding is dated and overrated.

Jan 22, 2009 06:48 AM #74
Rainmaker
3,799,086
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Rebecca,

Wow! Great post and congratulations on your featured post. Great advice and tips. I like your wordings!

Jan 22, 2009 01:19 PM #75
Rainmaker
534,689
Liz Moras Migic
Chilliwack, BC
Chilliwack, British Columbia - Realtor

2 features in a row!  Congrats!  I'm so proud of you Rebecca - I've watched your posts develop over time......as you honed your skills and knowledge and created your own special voice........and its been amazing! :-)

Jan 22, 2009 01:20 PM #76
Ambassador
163,780
Monica Bourgeau
New Phase Business Coaching - Portland, OR
Business Coaching

Nice post, that is the hardest part for me is letting the writing flow. Thanks for the great tips.

Jan 22, 2009 01:38 PM #77
Rainmaker
45,912
Mary Kent
Five Star Real Estate - Grand Rapids, MI
Grand Rapids to the Lake Shore

Rebecca-Thank you for this post! I'm still finding my voice on AR and you hit home with some very good food for thought! I try and jot things down to blog about so I don't lose my big idea!

Jan 25, 2009 06:44 AM #78
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
176,383

Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

Ask me a question
*
*
*
*
Spam prevention

Additional Information