10 Axioms

Education & Training with Keller Williams Realty

Some time ago, I was attending a leadership conference.  The parting gift literally changed my life (and no, it was not a winning lottery ticket).  It was a simple black 5x7 photo frame with 10 Axioms For Breakthrough Performance.

Now you may ask yourself, what does this have to do with Real Estate, and my answer is EVERYTHING.  It's no secret that the market has shifted; the secret is in how you handle the shift.  These axioms or principles will help you break through the limiting beliefs you have if you will embrace them, and honestly consider how to apply them to your real estate practice:

  1.  Complacency Breeds Failure.  I once read that Bill Gates stated that his worst fear was teen aged kids in a garage somewhere creating a better system than Windows®.   Whether you have been #1 in a market area for 20 years or 20 days, you need to know that there is someone hungry to bump you out of your position.  If you become complacent, you will surely be unseated.  To again quote Bill Gates "In this business, by the time you realize you're in trouble, it's too late to save yourself. Unless you're running scared all the time, you're gone."
  2. Plunging Follows Plateauing.  This principle brings to mind the medical term "flat line".  It is one of the first and most obvious signs of death.  If you are not growing and changing, you are dying.
  3. "Break It" Thinkers Reinvent the Game.  I think the best analogy to explain this axiom is Amazon and Dell.  They are classic examples of business model innovation. Amazon.com revolutionized book buying. Dell revolutionized the way computers are sold, cutting out the retail link in the chain and getting their products straight from the factory to the customer.  And isn't interesting that both Amazon and Dell are the market leaders in their industries?  Hmmm.
  4. Sacred Cows Make the Best Burgers.  "But I've always done it that way"!  How many times have you said that to yourself, or even to others?  The bottom line is if what you are doing is not working - regardless of how long you have been doing it that way - you must CHANGE!  Otherwise, you are living the definition of insanity.
  5. Average Thinking Limits Performance.  Everything begins with your thought life.  If you think average, you can expect average results.  You will get what you think!  Hang out with people who think big, aim high and act bold.  After all, not doing more than the average is what keeps the average down.
  6. The Biggest Risk Is Not Taking One.  You will miss 100% of the shots you do not take. 
  7. Look the Monster in the Eye.  Get real! Identify the things that scare you, worry you, annoy you and deal with them.  Otherwise, you will suffer "paralysis by analysis" and never move forward.    
  8. Well Rounded is Flat.  Being well rounded basically means that nothing about you is exceptional.  Well-rounded people dip their toes into everything, but don't ever jump in.  They are easy to replace, because they haven't developed expertise in one area.  They support top performers rather than becoming them.  So in my new opinion, spiky is the new well rounded.
  9. Use Your Comfort Zone to Rest - Not to Live In.  Rest is necessary; and one of the key components to resting is being comfortable.  Every time I hear the word comfortable, it reminds me of when my grandmother was dying.  The hospice nurse told us that they committed to doing everything they could to keep her comfortable.  Anything moving has friction - and if there is no friction, you are dead.
  10. Imagination Is More Important Than Knowledge.  It's our imagination that sets us apart from each other. I really think the imagination is the showing of a person's soul. Our ability to think beyond what we are and imagine a place where we are something more than we are is what makes us strive for something more. If we can dream it, maybe it can be true and maybe humanity will become something better if we can find some way to get closer to the impossible.


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