President Obama's Social Media Toolkit, Very good advice, featured posts

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garaughty, blog design, graphics, marketing, wordpress

 Sooooooooo... why is a 1/2 Irish, 1/2 French Canadian so excited about the election of an American president??? Two words, hope & change!

 Since September 11th, 2001 we've all been through a lot. The world seems to have bought a one way ticket to hell with no way back. For many of us... Americans, Canadians, Europeans, etc... today feels different.

 There is something about President Obama that gives us hope and a glimpse into better days ahead, new things to come.

 I'm an optimist by nature and have enough life experience to know that no matter how bad things get, eventually they turn around. January 20th, 2009 feels like one of those pivotal moments.

 It's not just because Barack Obama is young, bright, fresh or so freekin' articulate, it's because I can really relate to how he does things. He's in touch with how the world works and communicates and he's made it perfectly clear that it won't be "business as usual" in Washington.

 The fact is that when the U.S. sneezes, the rest of us get a cold. So like you, I'm hopeful, happy and excited that you/we have a new President.


garaughty, blog design, graphics, marketing, wordpress

 So what does any of this have to do with marketing? One of the things that really got my attention during the election campaign was how Barack Obama understood and used social media to raise funds, to reach out, connect and get his message across to so many people in so many ways. We could all learn a few lessons from his online marketing strategies.

 Check it out, grab a free copy over at Edelman, Digital Public Affairs... download

 Another good read on this topic is Barack in Business  by Chris Brogan


                                                                         garaughty, blog design, graphics, marketing, wordpress




garaughty, blog design, graphics, marketing, wordpress

 from Be Careful Out There...  by Peg Silloway

- whatever you write and publish to the Internet can be seen by anyone

- and that it never, ever goes away


 from Are You Hiding Behind Member's Only Posts? You Might Want to Read This  by Shane O'Gorman

- Do you really think its only agents who read the members only posts?

- Never forget that anyone can sign up for an AR account


  and from Don't Get Sued  by Seth Godin

  "Before you write something negative about another person, you need to realize that the casual nature of your post doesn't protect you from a lawsuit"



garaughty, blog design, graphics, marketing, wordpress



garaughty, graphics, blog designer, wordpress theme



garaughty, blog graphics, wordpress themes

 If you're time challenged like me and there aren't enough hours in a day to sort through the mountains of info being posted on the web, here are some of my favorite reads from the past few days...

- The Winnie the Pooh Guide to Blogging  by James Chartrand

- Apple faces credibility crisis over Jobs' health  by Tom Krazit

- BMW seeks opinionated porsche drivers  by Marc van Wageningen


garaughty, blog graphics, wordpress consultant


- Blog Tips for Rain Drips  Rich Jacobson

- How To Create an ActiveRain Outside ActiveBlog - 10 Easy Steps  Brad Andersohn


- ActiveRain from 97 feet up  Jonathan Washburn

- Focus On Things You Can Control Rather Than Things You Can't Control  Justin Williams

- Why your company needs an on-line community manager!  Matthew Kelly

- Hey Mr. Google... What's up with the Comments in Google Alerts?  Missy Caulk

- Add Your Blog Posts to LinkedIn For More Social Media Market Exposure  Bill Gassett

- Do you show courtesy to those blogs that you reblog?  Jeff Belonger

- Bloggers - Would a Judge Rule in Your Favor?  Teri Ellis

- Different Roles for Different Social Media Sites? What Do YOU Use & Why?  Tina Gleisner

- An upside to the down economy?  Fred Light

- Filthy Stinking Rich!  Dave Park

- Twitter Works! I Got A New Client Because I "Tweet"!  Michelle Minch

- Do You Write What YOU Want, or What CONSUMERS Want?  Jeff Dowler

- DYI Home Staging  Kristina

- 30 Days Free, MP3, and Me  Margaret Rome

- Free Virtual Tours  Jen Bowman

- Goldilocks and the 3 Realtors  Steve@ Amazing Video Tours


garaughty, blog graphics, sharp cookies

 The posts listed above are just a small sample of the news,  ideas and resources from the past few days by some of the sharp cookies that hang out in  The Art Of Marketing You group


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garaughty, abstract art, graphic design, WordPress consultant, branding, marketing

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  1. D B 01/20/2009 11:37 AM
Real Estate Sales and Marketing
Stage It Forward...
The Art Of Marketing You
Diary of a Realtor
social media
barack obama

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Mesa, Arizona Real Estate Mesa Arizona Realtor
Homes Arizona Real Estate LLC - Mesa, AZ

Marti, just dropping by to let you know I like your "new" look....;-)


Jan 21, 2009 12:51 PM #72
Kristal Perrone
Hunt Real Estate- Columbus Division - Rochester, NY
Associate Broker

I'm happy that today he put a freeze on salaries for the white house staff.  That's a step in the right direction.

Jan 21, 2009 01:09 PM #73
marti garaughty - Montreal, QC
a highly caffeinated creative type...

Steven... I'm not a fan of big government either but I do welcome the change.

Teri... thx for the feedback on the new look and for another excellent contribution to the group!

Kristal... definitely nice to see even a simple example set at the top!

Jan 21, 2009 04:12 PM #74
Jason Neumann
Century 21 Assurance Realty Ltd. - Kelowna, BC
Realtor -

Marti, I too admire the way that President Obama utilized all types of social media to reach out to America and convey his message of hope and change.  Great post with some terrific insights as always.  I need to also chat with you about some design work I need done.  Will touch base with you about that soon.  Take care and happy blogging!

Jan 21, 2009 05:46 PM #75
marti garaughty - Montreal, QC
a highly caffeinated creative type...

Jason... same here, the social media aspect is what really cauight my eye about him. Just saw your email, will send you more info about my stuff.

Jan 22, 2009 05:19 AM #76
Richard Stabile
Re/Max Real Estate Limited - Oradell, NJ
Bergen County New Homes Builder Realtor


Yes the world needs something to be happy about, and if it is an American President all the better.

President Obama has, make no doubt about it, a long hard road. People must stay by him, for he will carry a great burden. I think he feels a calling, to do all he can. He is bright and articulate as any one I every seen. Let's hope, politics doesn't hold back his hopes and dreams.


Jan 22, 2009 02:41 PM #77
marti garaughty - Montreal, QC
a highly caffeinated creative type...

Richard... re "Let's hope, politics doesn't hold back his hopes and dreams"... very well said. I'm an optimist so I have high but realistic hopes.

Jan 22, 2009 02:59 PM #78
Robert and Lisa Hammerstein -201-315-8618
Keller Williams Valley Realty - Hillsdale, NJ
Bergen County NJ Real Estate

Marti -  Well said as usual and a very wonderful/informative post. thanks for all the links in here and I will bookmark to come back again. Positive is the only way to be in this current market and state of the union. If you're not then you're sunk. Keeping it real man! Positivity is the only way! Bob H

Jan 23, 2009 05:11 AM #79
Shameca Tankerson
Wealth Builder's Network, Inc. - Redlands, CA

I have downloaded the article and I hope to find at least one thing I can put into action right away.  Thanks for the post.


Jan 23, 2009 07:14 AM #80
Tom Braatz Waukesha County Real Estate 262-377-1459
Coldwell Banker - Oconomowoc, WI
Waukesha County Realtor Real Estate agent. SOLD!


Lots of great tips. How do I get ahold of you to help me with my web presence, SEO, image, connecting links like Linkedin, facebook, twitter, and cluster mao, and v=blog log.

I could email you my personal user name, and passwors if this would be a start. I told my self Iwas going to majorily marti active as a gaoal this year. I am ready. Ideas, and techniques, landing pages on my websites. I need them all.

What do you say, should I email you unser/passwors and sites?

All my best


Jan 24, 2009 06:32 AM #81
Debi Boucher
Real Estate Showcase Photography - Woodland Park, CO
"Realtor Showcase" - Real Estate Photography/Virtual Tours

Marti, it was interesting to hear the point of view of someone outside the US. "When the US sneezes..." is an apt observation. It was clear when our markets tanked, and the rest of the world experienced the ripple effect. Hopefully, as we recover, so too will everyone else.


Jan 24, 2009 06:49 AM #82
marti garaughty - Montreal, QC
a highly caffeinated creative type...

Robert... well said, positive works for me as well.

Shameca... excellent, enjoy!

Tom... I sent you an email earlier, say hi to Lars for me. ;-)

Debi... I hope so, the whole world could use a turn around right about now!

Jan 24, 2009 01:01 PM #83
Midori Miller
Talk 2 Midori, LLC - Daytona Beach, FL
Digital Marketing Director

Hi Marti-great post and I too have been feeling awesome and have spent a great deal reading...educating myself and really appreciating the World Hope feeling!  President Obama is fresh and unique...and truly reminds me of JFK!  People tend to judge too quickly...even in 100 days its not enough...the damage has been going on for years and years!

I've been doing a lot of reading outside the rain..its great because I need your list more than ever!  xoxo

Jan 26, 2009 02:38 AM #84
Chuck & Lucy Willman
Utah Homes - Alpine, UT
Utah Homes

So far I'm very impressed by his ability to read the pulse of the nation. He also appears to be rather collected and willing to take on the challenge. One week down and a few to go he's looking good to me.

Jan 26, 2009 02:41 AM #85
marti garaughty - Montreal, QC
a highly caffeinated creative type...

Midori... same here, my RSS reader is full of stuff, fortunately I'm able to scan all the goodies quickly. ;-)

Chuck... well said, he's reading the pulse of the nation & the world quiet well so far.

Jan 26, 2009 05:53 AM #86
Joanne O'Donnell
Chic Home Interiors - Oakland, CA

Marti, thanks for the wealth of informaion you provided and touched by your comments about my man, Obama... Oh, yes, I am an Obamacrat!  So much so that on the day before the inauguration I was in Calgary teaching a staging class and when in the middle of it one of my wonderful Canadian students reminded me that tomorrow was the day.. I burst into tears and had a hard time getting back my professional composure...  OK, I felt like an idiot, but they understood and were kind to there blubbering idiot of an American instructor...  Thanks to all the Canadians who have had nothing but encouragement over the last year for us as we tried to change history.

Jan 29, 2009 05:41 AM #87
marti garaughty - Montreal, QC
a highly caffeinated creative type...

Joanne... believe it or not, the Obama election generated more interest here than our own elections. ;-)

Jan 29, 2009 10:40 AM #88
Russell Lewis
Realty Austin, Austin Texas Real Estate - Austin, TX

Hi marti I am just checking in to see how you are doing. It was Jackson Pollock's birthday earlier this week ( I wrote a post about it even though it has nothing to do with real estate) and I thought about you. I am planning on listening in to the radio show about outside blogs today. I am thinking I want to do it but want to be sure that you would be able to help me customize it as much as possible. I will be in touch with you soon and hope all is well in your world!

Jan 29, 2009 11:20 PM #89
Jo-Anne Smith
Oakville, ON

Marti, Hello!!

From one half Irish/half French Canuck to're amazing at pulling together these super informative and entertaining posts. I especially enjoyed the BMW that's VERY innovative marketing.


Jan 30, 2009 06:46 AM #90
marti garaughty - Montreal, QC
a highly caffeinated creative type...

Russell... if you like Jackson Pollock, check out his biography (movie) by Ed Harris, it's excellent.

Jo... gawd there seems to be a lot of the Irish/French mix around here. ;-)

Jan 30, 2009 10:16 AM #91
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