Sure sign that times are changing. Even the all-mighty advertising pull of TV is not good enough anymore.
As reported by AdAge.com: "Century 21, one of the first real-estate companies to advertise on TV, is pulling all national TV advertising in 2009 and redirecting its efforts and ad dollars to the web."
Hmmm.... Is C-21 jumping the gun or is a smart move?
Good time to evaluate what is working. I'll be closlely watching where I spend my marketing dollars. And more importantly, what is working.
Internet is here to stay... DUH. No brainer there (95% of my marketing is online). But to make it work effectively takes more than just email, twitter, a blog and a profile on Facebook.
How to attract good leads? Qualified clients? And not just tire-kickers and steal hunters?
Time to take inventory. Watch what works for others.
Listen to my clients. Pay attention to where they like to hang out (on line) and why.
Times are changing. Gotta be ready.
What will you focus on in 2009?
Borino
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