FREE TV ADVERTISING

By
Real Estate Agent with Crye-Leike Realtors

My partner and I had decided to hold a HOMEBUYER'S SEMINAR.  One of our main concerns was being able to get the word out without a lot of expense.  My company has a PR person that is always asking for any kind of news that they may be able to share with the media outlets.  (Especially since the media is all doom and gloom!)  So, I figured I would see if they could do anything with this.  I emailed them some details on the seminar and then they worked their magic.  They were able to write an awesome article and sent it to all of the local newspapers.  Thankfully, they ALL published the article.  They also sent it to the local TV stations, and our ABC affiliate contacted me about being on their Saturday Day Break Morning Show.  My first thought was OMG!!!  WHAT HAVE I DONE!!!  I've never been on TV before!  I was SO nervous, yet excited.  Oh well, I didn't have anything to lose, just my pride, dignity, and the thought that I could be the laughing stock of the real estate community in CENTRAL ARKANSAS and that's not to mention my family.  But, as a Realtor always looking for cheap marketing, it just doesn't get any better than this.  I couldn't pass this up.

SO, to make a long story short.  We did it!  My partner and I were on TV talking about the market in our area and promoting our seminar.  And the best part is, it was absolutely FREE!  Have you checked into how much a 30 second commercial costs?  This was about 4-5 minutes.  There's no way we could have paid for that kind of advertising.

I must give a huge kudos to my PR department!!!  They took my few details and turned it into an amazing article.

You never know what you may get if you never put yourself out there and ask!

Comments (6)

Toby Boyce
C.G. Boyce Real Estate Co. - Delaware, OH
MBA, Delaware Ohio

That's awesome! You may never see that kind of marketing hit again. The best part is that now that you've established yourself with those media folks, you could be back on the air again as a "go to" contact.

And great job of sending kudos to your pr folks -- they love to hear it as a former one myself.

Jan 20, 2009 02:37 PM
Susan Hilton
CENTURY 21 Beal, Inc. - College Station, TX
Texas Aggie Real Estate, College Station Bryan Texas Real Estate

That is great! See what happens when you are willing to step out there and try something new? Happy for you!

Jan 20, 2009 02:41 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Melinda,

Yes, this is awesome. To be able to get that exposure and get it free, wow. You hit the jackpot.

Jan 20, 2009 03:23 PM
Janice Roosevelt
Keller Williams Brandywine Valley - West Chester, PA
OICP ABR, ePRO,Ecobroker

What a terrific thing to have happen. Congrats

Jan 20, 2009 10:43 PM
Melinda Abernathy
Crye-Leike Realtors - Benton, AR
Central Arkansas Real Estate

Thanks everyone for the comments.  Toby, I haven't thought about being the "go to" person, but now that I've gotten my feet wet, I am ready and willing!  This may just get better and better.  I encourage all of you to release some kind of article to your media outlets. 

Jan 21, 2009 12:53 PM
Jim Mushinsky
Centsable Inspection - Framingham, MA

Congratulations, great job.  By the way all that hard work of yours hardly sounds 'free'.  Is there a You Tube video? 

Jan 26, 2009 08:08 AM