Using Anchor Text in Active Rain: Video

By
Services for Real Estate Pros with GoSIMC

Recently, I received an email asking me how to use anchor text on an AR profile and blog. I decided to put together a quick 5 minute (actually less than that) video on how to use anchor text in your AR profile and blog.

So what is up with anchor text? Why is it so important?

Anchor text tells robots and search engines what the web page you are linking to is about. It also helps with what is called relevancy. Relevancy, as far as SEO is concerned, is basically a measure of how related content on one web page is to another web page. And it is important. So without getting too complicated, if you have a real estate blog linking to your real estate website, you want to use anchor text to tell search engines to go to your site while at the same time telling them a little about the content of the site. That is how you get indexed properly in Google.

Anchor text is sort of like a little directional road sign on the internet. “Virtual Tours in XYZ city over here” or “Real estate in ABC County over there”.

There are a few more factors involved, like making sure that you are using the anchor text as web page keywords, in the description and in the content of the webpage to which you are linking. That is all part of optimizing your site for search engines. But, I won’t get into that here. RTV Inner-Circle members can check out our SEO guide for more information.

If you would like more quick tips like this, subscribe to http://www.youtube.com/user/cherylwaller I just created the account tonight to start making quick 4 or 5 minute videos to give our dealers powerful tidbits of information. It is nothing like what we include in our dealer webinars, Inner-Circle membership or RTV eNews but definitely worth 5 minutes of your time every now and then.

Also check out: How to Create an AWESOME Email Signature

-Cheryl

Posted by

 

 

as seen onCheryl Carradini, MBA | Marketing Strategist |  GoSIMC

Cheryl Carradini, BSB/MKT, MBA, is a Marketing Strategist for highly successful real estate professionals. She earned a Bachelor’s of Science in Business with a concentration in Marketing and a Master’s of Business Administration. She is currently a Ph.D. student working on her Doctor of Philosophy with a concentration in Marketing. She is a US Navy Veteran and the president and founder of GoSIMC Inc. Her marketing firm specializes in providing website & IDX solutions for busy real estate professionals that want to dominate the search engines.  She has authored several books, Internet courses, and direct marketing manuals for small businesses and real estate agents around the world.   

Quote: "If you do not have a marketing strategy in place, then all you are doing is spending money on marketing that ‘might work’. Marketing is the single most important function in your business and you CANNOT afford to use guesswork as a strategy.

 

 Leave a Review on Active Rain About Our VIP Services for Real Estate
 
 
 
 

 

 Experience the POWER of Marketing Automation through a Simple Magic Trick!

    Show Me the Magic!    

 

 

 

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
ActiveRain Community
Groups:
Realtors®
Social Renegades | Dominate Google
Building Your Niche
Active Rain Virtual Tours
360 Virtual Tours
Tags:
seo
marketing tips
virtual tours

Spam prevention
Show All Comments
Rainmaker
637,283
Maria Morton
Chartwell Kansas City Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

Cheryl, this is fabulous information!

Jan 20, 2009 04:55 PM #1
Rainer
384,128
Duane Hosek
Coldwell Banker - Lewis-Kirkeby-Hall - Rapid City, SD

Thank you for this neat little trick.  I had been wondering how to use this and why we would.

Jan 20, 2009 05:08 PM #2
Rainer
30,117
Tina M. Haugen
Simply Vegas #1 for a Reason - Henderson, NV
REALTOR, CFAC, SFR, RRG

thanks for sharing 

Jan 20, 2009 05:38 PM #3
Rainmaker
1,204,580
Tony & Darcy Cannon
Aubrey and Associates Realty - Layton, UT
The C Team

Cheryl, thank you for this information!

Jan 20, 2009 07:12 PM #4
Rainmaker
68,895
John Cobb, REALTOR - Warner Robins Georgia Homes for Sale
Fickling & Company - Warner Robins, GA
Subdivisions, Foreclosures, Real Estate, New Homes

Thanks, I haven't updated my Active Rain profile in a while and it needs some updating. It looks like Active Rain Blogs are no follow, but the profile pages appear to follow. Is that correct?

Jan 20, 2009 11:41 PM #5
Rainmaker
68,895
John Cobb, REALTOR - Warner Robins Georgia Homes for Sale
Fickling & Company - Warner Robins, GA
Subdivisions, Foreclosures, Real Estate, New Homes

I was also wondering if there is a way to add keywords to my Active Rain Blog, so search engines could find content on my blog easier.

Jan 21, 2009 12:52 AM #6
Rainer
6,188
Lance Ziegler
Real Estate Virtual Tours - Bradenton, FL
Thanks Cheryl!
Jan 21, 2009 01:09 AM #7
Rainmaker
192,169
Cheryl Carradini, MBA
GoSIMC - Vero Beach, FL
Marketing Automation Architect & Trailblazer

John, The answer is “No, But”… I am pretty sure that you are talking about keywords that are in the Meta and you can right click ‘view source’ to see the Meta that AR uses. They do not use keywords in the Meta BUT they are using the first 220 characters of your blog post in the description.

So use your keywords in the first 220 characters and throughout your blog. Also make sure that your keyword is in the TITLE of the page you are linking to… as well as the keywords & description (and don’t forget the content of the target page).

Don’t overload your content with keywords. Saying the same thing over and over is not going to attract readers or search engines. Basically just provide good content and remember to stay on topic.

Jan 21, 2009 01:23 AM #8
Rainmaker
192,169
Cheryl Carradini, MBA
GoSIMC - Vero Beach, FL
Marketing Automation Architect & Trailblazer

John, sorry… I missed the question above that. The comment section on active rain (this section) is no-follow… so if I provide a link here it would be to provider actual readers with additional information, to clarify a point or direct someone to my blog or website (don’t do this unless you are actually helping someone… it is generally frowned upon and considered blog spam)

The links below here (your name and the date) are follow. So as you leave comments you are creating more internal links throughout AR back to your profile.

Your profile is also follow and is where you WANT to use your anchor text and link back to your website. Most profiles are follow, so make sure you are using your anchor text in ALL of your profiles. The two key places you should be using anchor text religiously are in your profile and on your blogs.

Jan 21, 2009 01:35 AM #9
Rainer
6,282
William McCauley
marketmedia,llc - Lawrence, KS

You ROCK! Thanks for all your help setting up Kansas virtual tours 

Jan 21, 2009 09:34 AM #10
Rainer
5,788
Carol Harris
http://www.fordagencyrealestate.com/ - Fort Lee, VA
Realtor, ABR, e-PRO

thanks Cheryl,

I think I am getting the hang of "Linking" but it is not always easy to do it correctly.  I learn so much everyday here in Active Rain and with the RTV Blogs.  I hope you can see the improvement.

Have a great week!

Carol Harris, Pro Tours Unlimited, Realtor(R), ABR, e-PRO

Mar 05, 2009 03:06 AM #11
Ambassador
876,946
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate
Cheryl, I have really been trying to improve my SEO and understand what I'm doing. I searched AR for Anchor Text and found your video here. Very informative. I notice that you didn't put titles in the links. Is that necessary? Is it better to not put them in?
May 08, 2009 07:14 AM #12
Ambassador
876,946
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Cheryl, It looks like I'm still searching for answers thought I know I'm doing much better!

Jun 17, 2011 07:46 AM #13
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
192,169

Cheryl Carradini, MBA

Marketing Automation Architect & Trailblazer
Ask me a question
*
*
*
*
Spam prevention

Additional Information