Tips to using video on your site

By
Services for Real Estate Pros with Eye on Spain

This week we launched a new daily online TV show called The Siesta Show for our website.  I have spent a huge amount of time getting my head around this whole video thing and what it can do for traffic and conversions.  It's early days for us but here are some tips I've gathered so far.

1. Keep them short

People definitely prefer shorter videos.  It seems the 5 minute mark is about right, although longer videos can work if the content is very good and useful.

2. Distribute them

There is a free service called TubeMogul which allows you to distribute your videos to many of the top video sites.  This is very useful in getting your video content out to a wide variety of people.

3. Use keywords

Search engines aren't yet able to index video content, so make sure you include your keywords in the title of the video and in the tags....very important.

4. Submit a video sitemap

Always put the videos on their own pages on your site and submit a Google Video sitemap to make sure that Google sees the videos on your own site.

5 Prepare for iTunes

If you're producing regular video then make sure you can produce an iTunes compatible RSS feed to target iTunes users, which run into the millions!  Submit your feed to iTunes.

6. Make them entertaining

Try and make your videos entertaining.  It's easier to say than do but it will help to spread the word.

7. Encourage other sites to embed it

If you are producing videos about say, your local area, contact some other websites that may be interested in embedding your videos into their site.  Most video sites have an embed function for their players.

8. Ask for feedback

It's always great to receive comments so try and ask your viewers to leave a comment.  It will make your videos seem popular and encourage more views.

9. Add your details

Try and make your web address either appear throughout the video or definitely at the beginning or at the end.  Some sites like Viddler let you actually put your own logo in the play which links back to your site...very handy.

10. Have fun

I personally find it very difficult to be in front of a camera but I find I get better just relaxing, being myself and enjoying it.  It can be fun.

Hope this helps some of you thinking of using video on your sites.  I've still got a lot to learn and I'll let you know how it goes.

Comments (10)

Heather Goodwin
Licensed by the Louisiana Real Estate Commission - Shreveport, LA
Results That Move You

Justin, an online TV show is a new concept for me.  I'm going to check yours out to see how you use it.  Thanks for sharing.

Jan 21, 2009 01:00 AM
Herb Hamilton
RE/MAX Preferred Inc. Realtors - Portland, OR
Real Estate Broker ,CDPE, Downtown Portland

Good luck with your endeavor. Here is where I am at. I have no problem in creating a story board for my Video's. Ideas flood my head daily.

I really have no problem in choreographing and shooting the video.

It is in the production that I have the problem. Not so much the editing of the clip just the mechanics of adding music, sound tracs, Titles, and rendering.

I suspect because I have used several programs it must be the program itself that I am uncomfortable with.

I have not found one single program yet that is easy to use and produces the slick results I am asking for.

Have YOU?

Jan 21, 2009 01:13 AM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Video is definitely on my list of things to add to my marketing efforts in 2009.  Do you have resources that you recommend that would help add contact information to the back end of an exisiting video??

Jan 21, 2009 01:21 AM
Bruce & Mary Smith
Savannah Lakes Homes - McCormick, SC
REALTORS, Savannah Lakes Village McCormick SC

I have used Vegas Movie Studio a little and am somewhat overwhelmed with everything I have to learn.  Since I recognize the importance of videos, I'll learn what I need to.  Thanks so much for your information.  It is very helpful!

Jan 21, 2009 01:26 AM
Justin Aldridge
Eye on Spain - Atlantis, FL

I am also using Sony Vegas.  It is difficult to get your head around at first but there are loads of tutorials on YouTube which helps.

Sony Vegas has a "rolling credits" facility and you can add text at the end or during your video quite easily.  Even Windows Movie Maker which comes free with Windows allows you to add text to your videos.

Mac users seem to be very luck as they get iMovie which is supposed to be excellent and free!

Jan 21, 2009 01:34 AM
Rich Rogala
Consistent Clients - Chicago, IL
Real Estate Marketing Coach

Lots of great video tips! Now is definitely the time to get into the online video scene, as that's becoming more and more popular online.

Jan 21, 2009 05:49 AM
Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

Herb I think this is one area that a Mac excels at especially this program http://www.apple.com/finalcutstudio/finalcutpro/

I dont have a mac but my wife took a course using that.

About 5-6 years ago I used to do DVE but it was a chore. It doesnt seem like its much easier today. I used virtualdub then and its still around today.

Jan 21, 2009 08:07 AM
Johnathan Mullaney
Village Land Shoppe - Flagstaff, AZ
Broker, Flagstaff Real Estate

Do you have any players that you host yourself? Always looking for better working players.

Jan 21, 2009 12:16 PM
Anonymous
eyeonworldwide user

Justin Aldridge has no ethics in operating his website http://www.eyeonworldwide.com/forum/

Here you will find members who bully and harass other posters and many are driven out, never to return to the forum again.

People are allowed to make inflamatroy, defamatory, and racist remarks about other members, and despite these types of posts being reported, Justin Aldridge takes no interest or action to ensure the forum on his website is run in accordance with his on posting rules.

People are realising that he has no ethical code, and is driven purely by his greed to amass wealth.

You have been warned!

Nov 09, 2009 09:31 AM
#9
Justin Aldridge
Eye on Spain - Atlantis, FL

I don't actually own Eye on Worldwide any more.  I sold it nearly two years ago.

I will contact the new owners for you and tell them about your concerns.

Justin

Nov 09, 2009 09:37 AM