I’m finishing up Tribes by Seth Godin for probably the third time, and wanted to share it with you. It’s a fantastic book about the power of developing and leading a “Tribe”. In essence, that’s what Consistent Clients is all about. Developing your group of followers that trust you, want to hear from you, and depend on you to provide them the information they need.
It’s more of a call to action to step up, rather than a step-by-step system to learn to lead. For those that want to be better at being themselves as leaders, it really drives home the importance of building committed and loyal fans. He also stresses the importance of embracing change. As a real estate agent, if you’re pushing the same outdated information and impersonal follow-up techniques from ten years ago, you’re missing the opportunity connect with and develop those dedicated fans.
I really recommend this book to anyone that has decided to make 2009 the year they become more than just a run-of-the-mill agent, and step up to be their clients’ trusted advisor.