These days everyone is looking for a fresh image, voice and a different approach. It seems the public ear has gone deaf to some of our tried and true scripted lines and we are all looking for a new way to convey some old concepts. Following is a sample to get the discussion started, please add some new ones and let's get the new real estate vernacular started. NOT... Mr. Seller, I have looked at the comparables and I think your house is overpriced. I need to get a price reduction, so that I can advertise it this weekend as "just Reduced".
HOT.. Mr. Seller, if you will review the relevant sales information, you can see that many homes in the area have been recently repriced. The market is telling us that we need to strategically reposition your home.
SO, bring your vernacular up to date... take the "I" out of the vocabulary. The seller doesn't want to hear every sentence starting with I. Ask more questions and have the seller's answer's guide them to the natural conclusions. When you lead with "I" you are already drawing a line to be confrontational... no need to go there.
Comparables... by using the term comparable, you naturally ask the seller to answer , "my house is better and this is why". Every seller thinks their home is their castle... no sale is comparable, but there are relevant sales that should be looked at to determine price. When asking for a price reduction, don't say I think we need a price reduction... use your market studies to show where the house is positioned relative to other listed and sold properties.
These are just a few... do you have anythiing to add?
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