This Sunday I will be holding an Open House for my Hilldale Listing in Mililani Mauka and decided that I wanted to use my show I created through www.realestateshows.com to pass out to the consumer on cd.
I also wanted to create the disk MY way :) (you can order the cd's from RES as well) so I had my husband burn it to cd. Since we have a cd printer he created (with my supervision) the picture that would display on the cd.
With four pictures on the cd and the name of the complex on the top and the address on the bottom, it will serve as a great tool for the buyer who tours the home. They won't have to dig into their memory bank to remember which property this was and will inspire them to put in that contract!
Or....the neighbor thinking of selling will see that this is a great marketing tool as well. New listing perhaps?
The next 'different' thing I've done is create a nice booklet with all pertinent information on the property so when there are agents showing their buyers the property they have the following:
- Nice cover and a contents page in a thin three ring binder to start with and all pages inserted plastic sheeting to protect the documents.
- Seller's Real Property Disclosure Statement is a plus as it gives the potential buyer a bit more information on the property. A birds eye view from the sellers knowledge of the property
will give them additional insight. - Comparable Properties in the immediate area. Our MLS has a CMA Wizard to create a comprehensive CMA using sold properties and all the criteria and adjustable prices for each (i.e. sq/ft interior, additions, condition of the property and so forth)
- The Association's House Rules so if the buyer has any questions about the pet limit, where to BBQ and so forth it's right at their fingertips!
- Any Building Permits for walls, alterations, extensions, major electrical or plumbing work etc.
- Warranties or manuals for the property for the refrigerator, automatic garage door, sprinkler system, ongoing termite treatment, alarm system and so forth.
- Floor Plans, extra pictures, flyers and so forth are all added to the pocket of the booklet and I stand it up so they can flip right through it. (flyers in the front inside pocket, buyer/seller brochures in the back pockets along with floor plans to take with)
At the closing of the transaction I will leave this booklet behind for the buyer so they have all the information in one place to refer to.
Though internet marketing is surely top priority for my marketing for current listings, Hawaii Relocations, VA Home Loan Transactions, Hawaii Home Buyers and Hawaii Home Sellers, I do think it's important to keep the face to face material in the forefront as well. Though Open Houses may not be for all markets it's one of our area's main marketing tools due to our densely populated neighborhoods that make it easy to travel from one open house to the next.
Though these are not new marketing techniques my efforts will be appreciated.
At the very least it has my personal touch.
© 2009 Celeste "Sally" Cheeseman, Hawaii Real Estate & Relocations
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Celeste "Sally" Cheeseman is a Realtor-Associate with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocating to Hawaii, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents. Website: www.hawaiihomesmarket.com
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