It is common to hear people in the business world say things like, "Just be Yourself" when trying to reach out to new clients. While that adage is usually good advice, how can we as Real Estate & Staging professionals improve our personal ability to make a connection with potential clients?
Our clients are our neighbors. We can sometimes forget to "live" in our environment. The other day I was waiting in the car while my husband ran into the grocery store to grab something. As I was watching people come & go I thought to myself every one of these people has a story. Whatever it is, it's important to them. No matter our profession, we could all stand to reach out to others. Perhaps we should quit focusing on ourselves, or our objective so much. Thus enjoy the ride & open our eyes to the opportunities around us.
1. Stop thinking about "What's in it for me?"
People see through it when you are not genuine. Focus on meaningful conversation. But how?
2. Ask sincere questions, then LISTEN!
Large corporations spend millions through surveys, focus groups etc. trying to find out what people want. Everyday we have opportunities to find out what matters most to our clients face to face. What are their concerns, interests, goals. Once you stop talking & start asking questions you find that people are usually quite willing to open up.
3. Time is precious, try sharing a little.
In today's world we are all pressed for time. We are so focused on filling every second that we often forget to live in the moment. Try getting off your cell phone, and pay attention to people around you. Don't get me wrong, I love my phone! But, most of us live in the communities where we work. What type of presence do you bring to your "neighbors"? Opportunities to connect do not often fall in our lap, we must make them.
4. It is easier to talk to people you know.
Once you establish a repore with people, you know how to meet their needs. You can see how your business can benefit them, or their friends or relatives. Even if they don't have a need for your service now, things change constantly! They are likely to remember... 'that nice real estate agent I talked to at the coffee shop', or 'that friendly home stager I met in line at the grocery store'.
... Just don't forget to follow through by giving your new acquaintance a business card!