We continue to install WordPress for clients at an ever increasing pace. But we stopped calling it a Blog.
Sure, the blogosphere gets bigger every year. The pool of experts continues to expand (you know you’re one if you read ProBlogger). But even more key, the pool of non-experts is really taking off.
Two things are widening the audience for blogs:
- Better options for integrating blogs into web pages and social sites
- “Subscribe by email”
Better Options
Back in the day (last year), you could re-publish your blog as html, allowing you to place it on a web page. Now, you can click a box and syndicate your stuff so it automatically appears on Facebook and Twitter.
Over at WidgetBox, you can build a shiny widget with a few clicks that others can easily use to re-publish your content. About a third of our traffic is coming from off-site syndication.
Bottom line: more people have more places to see your stuff and it doesn’t look like a “blog.”
Subscribe by Email
Feedburner and others give publishers an option to include a “subscribe by email” link. It’s easy to enable - just a few clicks and embed a piece of code.
Feedburner’s email service (free) provides a really clean, professional, business-grade product to the inbox of subscribers. People who “don’t read blogs” are signing up in droves.
Check it out for yourself: Subscribe to our blog by email :)
Call it Anything Else
Call it a Journal or a Notebook or News. Take inspiration from The Sartorialist, Make the Logo Bigger and Slashdot.
Why do we call ours a blog? Cause it’s for experts ;)
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